NBA: Becoming stronger starts with hard work and mastery

After two episodes of Meteor Garden were aired on the first day, the data was a little confusing.

The deputy director of Shonan TV, who is in charge of TV dramas, is almost sixty years old, and his name is unique to his era - Qian Aiguo.

He was looking at the premiere data of Meteor Garden on the table at this time, and fell into deep thought.

It's not that the data is bad, it can only be said to be average, within the fluctuation range of a normal TV drama.

This is the data of TV viewing, and the broadcast data of the network platform is interesting.

Generally speaking, the first broadcast volume is boasted, breaking so many billions and so on.

But real industry insiders will pay great attention to another indicator, that is, the retention rate.

Even if your first broadcast volume exceeds 10 million, but if the retention rate is shockingly low, then the 1 billion broadcast volume is at best a joke.

The broadcast volume and click volume of Meteor Garden are not outstanding, just ordinary, but the data on the retention rate is terrible, reaching an astonishing 92.4%.

This is the data from watching the second episode after the first episode was broadcast.

The data that should have been available for popular dramas happened to "Meteor Garden", which Qian Aiguo was not optimistic about at first.

Yes, Qian Aiguo was not optimistic about this drama until he saw the data.

If it wasn't for Xie Haoran's strong recommendation, if it wasn't for the problem of the half-broadcast episode that was taken off the shelves, if it wasn't for the fact that the drama to be broadcast later didn't want to be moved up so hastily, he wouldn't have chosen the idol drama "Meteor Garden".

It is precisely because of so many ifs that we have the current result.

"Is this drama really so attractive?" Qian Aiguo was really puzzled: "It makes people unable to stop watching?"

He was really unsure of the result that the data wanted to express, so he called Xie Haoran over.

In terms of interpreting the audience's psychology, Xie Haoran is second in the station, and no one dares to say that he is first.

Xie Haoran just finished dealing with the things at hand and soon came to Qian Aiguo's office.

"Qiantai, why did you call me here in such a hurry?" Xie Haoran pushed the door open and sat down in front of Qian Aiguo without any courtesy. He picked up the teapot in front of him and filled a cup for himself.

Qiantai, the front desk, this homophonic pun is known to everyone in Xiangnantai, but only one person would call Qian Aiguo by this name, and only he dared to call Qian Aiguo by this name.

This person is Xie Haoran.

When Qian Aiguo heard Xie Haoran's words, his expression did not change at all. Obviously, he had already gotten used to it after so many years.

"Of course I have something to ask you to come here for."

"Tsk tsk tsk, your tea is still the best, it tastes endless aftertaste." Xie Haoran smacked his lips and continued: "What do you need me to do?"

"Take a look at this data." Qian Aiguo handed the information to Xie Haoran. After Xie Haoran flipped through it for a while, he smiled and said: "Old Qian, are you using the data to stimulate me? Good data is amazing, right? Do you have to show off in front of me?"

"You think too much." Qian Aiguo poured himself a cup of tea and said: "I'm just wondering, why is the retention rate so high, but the on-demand volume is only average?"

Xie Haoran looked at the retention rate and on-demand volume again and laughed: "You said this, isn't it normal?"

"Normal?" Qian Aiguo asked in confusion.

"Think about it, Meteor Garden just passed the review, and we moved it up to save the show. We haven't even started the promotion yet." Xie Haoran explained, "For a show with almost zero promotion, it's already pretty good to have this amount of airplay."

"What about Snowball Entertainment? Didn't they have any promotion?"

Xie Haoran sat up straight and said, "How dare you say that? After Snowball Entertainment notified them to move up the show, they were all in a mess. Think about it, they were notified the day before, and the show started the next day. What should they prepare? Are they ready to fail?"

"Fortunately, the stars in their company have good traffic, especially Qiao Sheng. I guess most of the airplay you have is thanks to their fans."

"Fortunately, our partner is Snowball Entertainment. If you change to another company, the airplay will be cut by at least half."

"So, you mean that if the promotion keeps up, the airplay of this show will definitely go up?" Qian Aiguo immediately understood what Xie Haoran said.

Xie Haoran nodded and said, "Of course, with such a high retention rate for this drama, the promotion must keep up immediately. I have to remind you, if the number of views really goes up, you can't change the update speed of two episodes a day."

"Especially on weekends, you can add more, but it must not be reduced."

Qian Aiguo smiled and said, "I know that we can't do such a foolish thing as giving birth to a son.Come out."

"By the way, has the plan you proposed last time, that TV and mobile terminals share memberships, been approved?"

Xie Haoran shook his head: "It's still under discussion."

Qian Aiguo cursed: "What the hell is there to discuss? The TV and mobile terminals have to open two memberships, and they have already been criticized for it. What's the point of discussing it!"

Xie Haoran smiled and said: "Calm down, calm down, this kind of thing can't be rushed, and we have to consider the ideas of other platforms."

Qian Aiguo continued to curse: "This group of maggots who have drilled into the eyes of money! Instead of trying all kinds of ways to get money out of the audience's pockets, they might as well think about how to improve their own services."

"Isn't this the same as the hot pot? If your service is improved, even if you have to increase the membership fee, the audience will definitely feel better than doing it now. "

What Qian Aiguo said made sense, and Xie Haoran nodded in agreement.

On this matter, Xie Haoran was calmer than Qian Aiguo.

Qian Aiguo was born in a military family. Although he had retired for many years, he still had the characteristics of a soldier who hated evil.

Xie Haoran was different. He saw more things, but he couldn't tell Qian Aiguo about them.

If he did, it would be counterproductive and cause him greater dissatisfaction.

So Xie Haoran changed the subject and said, "You don't have to be so anxious to keep up with the publicity. Let's take a look at the feedback of the two episodes tonight. "

Qian Aiguo nodded. He knew that if a drama was really good, it didn't need too much publicity. Audiences who thought it was good would spontaneously recommend it to their relatives and friends.

This phenomenon is like throwing a stone into a calm lake.

At first, it just splashed a ball of water where it entered the water, but soon, circles of ripples would spread out.

Each audience member is such a stone. When more stones are thrown in, the originally calm lake will boil like boiling water.