: Mission Impossible

After Su Jie left Firefly Animation Company, the publicity channels in Su Jie’s hands began to move.

January 21st!

On Monday, news about the banning of “Your Name” from being filmed by major theaters began to appear in online media and newspapers.

On Tuesday, the incident was further fermented. The certified microblog of the cult gentleman released a new microblog with a simple line: Your exclusion has made us progress, and I hope you will not regret it in the future.

Firefly Animation Company, Brunei Publishing House, and Panda Games Company are forwarded below…

On Wednesday, Firefly responded positively for the first time. The company’s chief supervisor Seiichi Kinoshita said in an interview with the media that “Your Name” will not be shut down because of some theater boycotts with ulterior motives.Postponed.

On Friday, in the face of the pressure of public opinion from all sides, Masato Furuta, chairman of Toho Cinemas, held a press conference and admitted frankly that “Your Name” is forbidden to schedule films because the company currently has a limited number of screens, and all screenings will be held at the same time. There are other movies that have been pre-ordered, and it is not deliberately targeting Firefly, but Firefly Animation is making trouble for no reason, and is taking the opportunity to hype “Your Name”.

Over the weekend, Firefly announced in a high-profile manner that “Your Name” has negotiated a release plan with 48 theaters, and all 20 theaters that prohibit the release of “Your Name” will be entered into the blacklist of Firefly. All film works will not cooperate with blacklisted theaters.

At the same time, the first trailer of “Your Name” was released, and it rushed to the top of the hot search list in just half a day. Many film critics expressed their great expectations for “Your Name”.

For a week, the incident about the banning of “Your Name” was aroused, and this previously unknown animation film suddenly entered the public’s field of vision.

As Firefly Company blacklisted 20 theaters, it aroused the gossip mentality of the masses.

Many of Su Jie’s die-hard fans have supported Firefly, and many ordinary people who don’t know about it have also watched the first trailer of “Your Name”, and were impressed by the exquisite and delicate pictures of the trailer, the magnificent meteor shower, high-quality Attracted by the plot clips, one by one followed the message. This may be the most anticipated animated movie this year.

Because just from the screen, the previous animated films were killed by a few blocks. Many people said that even if the theaters did not arrange the films, they would go to other theaters that could show the trailers just for this trailer.

February 3rd!

Firefly released the news again that “Your Name” has successfully reached an introduction cooperation with the Chinese market. It will be released simultaneously in Japan and China, and the first Chinese version trailer has been released. In a short period of time, the Huaxia Douban film review website announced “Your Name” topped the list of the most anticipated movies in 2019.

This move added fuel to the increasingly fierce film scheduling incidents. When China can provide film scheduling, as many as 47% of the theaters in my country still insist on not showing “Your Name”. This is unfair. In response to the dissatisfaction of many movie lovers, the 20 theaters that banned the screening of “Your Name” were instantly on the cusp of being criticized by countless movie lovers.

Tokyo Sansugi Building!

This is the office of Toho Cinemas, the largest theater chain in Japan.

In the core office conference room of Dongbao Cinemas, bosses from many theater companies in Japan gathered at this time. “The theater line where the films are arranged.

“The purpose of calling everyone here today is to discuss the public opinion caused by “Your Name” recently.”

An old man with half black and white hair sitting at the top, about sixty years old, looked around the conference table and spoke slowly.

This person is Masato Furuta, chairman of Dongbao Cinemas, and he is also the initiator of this joint ban on the filming of “Your Name” with 20 cinemas.

“Masato Furuta, when we listened to your proposal to boycott “Your Name”, we didn’t expect such serious consequences. Now many people protest with placards in front of our company every day, and the theaters under my banner these days The number of movie viewers in China has dropped by 15% year-on-year, which has affected the work of our company.”

As soon as Gutian Yadou finished speaking, a middle-aged man with a thick face stood up, speaking anxiously.

Unlike a large theater chain like Dongbao, his theater company is small in scale and has a low ability to resist risks. Due to public opinion, the number of moviegoers has dropped. It has made it difficult for him these days, and he already regrets going with Masato Furuta. Why is “Your Name” banned from filming?

As soon as this middle-aged man spoke, it immediately aroused the concerns of many theater company executives present, and they all talked about how their theaters were affected, and probably asked Gutian Masato, the promoter, to come up with a solution. .

“Nonsense, we decided to ban the release of “Your Name” at the beginning, which was recognized by everyone, and now we complain when we encounter a little setback, thinking this is a vegetable market? Isn’t my theater chain suffering the same loss? How can it be possible if everyone is like you?”

With a cold snort, a man in his thirties, wearing a white suit, frowned. This is Naoya Kondo, the president of Shochiku Cinemas. Shochiku is also a large cinema, and it is only slightly inferior to Toho. .

“You are a big name, the company is much bigger than us, and you can’t tell if you are affected by it. Of course, you don’t care. We have a small capital and little profit. Can we compare with you?”

“That’s right, it’s nothing to ask you to ban the filming of “Your Name”. It’s not that we don’t give it some face, but who would have thought that the impact would be so great. In the end, we didn’t get anything. We’re at a big loss, okay?”

The people below were quiet for a while, and then someone started to whisper that the so-called authority of the big boss is not so effective in the face of interests.

Kondo Naoya’s face was livid with anger, and his eyes swept over one by one, most of them dodged, and some dared to look at each other, and finally someone said: “Anyway, the matter is here, if the situation continues to deteriorate, our The loss may be further increased, and the audience will have a better impression of our theater by then.What about adding disgust? If I don’t have an idea, I plan to go back and ease relations with Firefly and allow “Your Name” to play in my theater. ”

After all, this is a loose alliance. It was established because of “Your Name”, and it is very unstable in itself. After the interests are damaged, it is normal for some people to want to withdraw.

“Everyone be quiet for a while, listen to me.”

Masato Furuta spoke when the quarrel was the most intense. As the oldest man present, he has also been in the theater industry for more than 40 years, and Masato Furuta has the oldest and strongest qualifications. His prestige is still sufficient. When he speaks After that, the noise at the scene gradually weakened and finally disappeared.

When the conference room became quiet, the old man Masato Gutian knocked on the table and said, “I already understand the problems you are facing now. Why is “Your Name” banned from being screened? I think everyone knows the reason. The fund must have greeted you, otherwise I would not have such a big face.

The venture capital fund needs us to suppress Su Jie’s arrogance. I thought it would be a simple matter. I didn’t think it would cause such a big trouble, old man. This is my miscalculation. I would like to apologize to everyone here. ”

Masato Gutian put his posture very low, and the theater bosses who were aggressive before looked at each other instead, and they were no longer so confident.

Coughing lightly, Gutian Yadou’s eyes flashed, and he smiled and said, “Actually, you don’t need to worry too much. Now “Your Name” is promoting public opinion because of Su Jie’s personal fame. Wait until this month passes. After the results of “Your Name” are released, many people who watched the excitement will return to their senses, and the number of movie viewers in your theaters will slowly recover at that time, and there will be no serious impact.”

Kondo Nao also sneered twice, seeing the relaxed expressions of those theater bosses, he sneered and said: “Not everyone is qualified to make movies. I admit that Su Jie’s works are very good, but he is only a young man when he is good. It is also his first time to make a movie. On the surface, he looks very imposing, but who knows what is going on inside.

This time “Your Name” will not be screened in your theaters, and what you will lose is only some insignificant box office, but what you get in exchange is the favor of many venture capital funds. In the future, you want to raise funds, enter Europe and the United States, and expand your network. relationship, these venture capital funds can be of great help, which one is good and which is bad, everyone should know it in their hearts. ”

The bosses of many theaters were moved by what they said, and they also smiled.

Indeed, “Your Name” can only affect the number of viewers in their theaters during this period of time. People are forgetful, and the impact will be reduced in the future, and the support of those venture capital funds will also greatly benefit their careers. There are benefits.

As for what Su Jie said about blacklisting them, they will no longer show their animated films in their theaters in the future, but this is not taken seriously by the theater bosses. If you think you are Hollywood, you, Su Jie, are a newcomer in the film industry. I don’t know if the animated film can make money, threatening them is simply too childish.

However, there are also people who are not so optimistic. It was the middle-aged man who spoke at the beginning, and said in a deep voice: “I have seen the trailer of “Your Name”, and the style of painting is indeed better than the animation movies we have come into contact with before. Many, even under our siege, the box office of “Your Name” must not be too low. If the audience is unanimously praised, isn’t everything we do today be despised by others? The impact may be It’s going to be worse than it is now.”

“Ryosuke Yoshikawa, your worries are unfounded. “Your Name” is just an animated film. Do you know what the highest box office record for Japanese animated films was before that? Three years ago, the animated film “Fuma War God” won the highest box office record. The box office of “Your Name” is only 3.3 billion yen, which is the highest box office of an animation film in Japan. Even if “Your Name” is produced well, I will count it as a box office of 5 billion yen. ..Although this is indeed not low, don’t forget that many Hollywood blockbusters can reach and exceed this box office revenue in Japan, as long as we buy some trolls to discredit them, they will not have much influence.”

Masa Gutian analyzed with confidence, and many theater bosses were convinced. Yoshikawa Ryosuke, a big-hearted guy, also took a reassurance and sat down silently.

“Okay everyone, if you have nothing to do, go back. We will take care of the matter of “Your Name”. In the future, those venture capital funds will not treat us badly.”

Masato Gutian was about to leave the show, when suddenly his young Xiaomi hurried in: “Chairman, the Su Jie you brought to my attention has just released a new interview news, and the box office revenue of “Your Name” in the other dialect must exceed 300 yuan.” billion yen, and now the news has spread in the film and television industry.”

Three billion yen!

The glasses shattered all over the floor. Everyone present was dumbfounded and couldn’t believe their ears.

What is the concept of a box office of 30 billion yen?

We must know that Japan released more than 800 films last year, including more than 300 imported films and more than 500 local films. The annual distribution revenue was 150 billion yen. At most, it is about 90 billion yen a year.

If the box office revenue of “Your Name” really exceeds 30 billion, it will be equal to the sum of one-third of the box office revenue of Japanese local films, which is equivalent to one-fifth of the annual Japanese box office revenue.

wantRegarding the influence of this box office, let alone other things, if it really happens, then all the theater owners present will lose one-fifth of their annual income, and these incomes will eventually be invested in the theaters that cooperate with Su Jie. Line hands, increase the strength of competitors.

“Ignorant kid, boasting without shame, with a box office of 30 billion yen, does he think the audience is all fools?” Gu Tianya, who had been showing no signs of anger, had a grudge beard trembling, and slapped the table heavily.

“It’s ridiculous. Su Jie, we had a high opinion of him before. An outsider is an outsider. He doesn’t understand movies at all, so he dared to promise a box office of 30 billion yen. After the movie is released, what will reality teach him? It’s called humility.” Kondo Naoya laughed, and felt that this box office prediction was amused.

All the people present here are senior figures in the film and television industry, and everyone thinks this is a child’s whimsy. There are expressions of contempt, ridicule, and sneer on their faces, and they all speak in agreement with Naoya Kondo.

However, those present here will never know how impressive the animated film “Your Name” was in Japan.

In this era when animated movies are still very backward, they would never have imagined that in Su Jie’s world, seven of the top ten Japanese movies at the box office were animated movies.

Constrained by the times, even a prophet with a sharp vision would not think that an animated film can earn a box office of 30 billion yen. This is simply an impossible task.



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