My name is Colani
Chapter 111 Trapani Your Best Choice
respect? ! Battista knew very well, grandma, doesn’t this still cost money? ! Money needs to be paid for respect.
"I think my arrival can fully express our respect for Trapani!" Batista also said politely, I am a smart guy, this can be regarded as respect for you.
"Okay, I think yours are all correct!" Hugo found that his opponent was also very cunning and always avoided the important and ignored the easy. "I'll tell you a little story. This story happened last season. I needed a sum of funds at that time. The team needed some funds, so I approached my grandfather and asked the family business to sponsor me. We were just talking about business. Guess how much the sponsorship fee was?”
Hugo raised a finger, "One million dollars per year! Three-year contract! Tell me how much you can give me?!"
When a sports brand sponsors a team, it is not just about jerseys and other equipment, but also direct sponsorship fees, commonly known as advertising fees.
Batista was not surprised. This was sponsored by his family company, so what if it was 5 million a year? ! Hugo said this and said it exactly, which is obviously a scam. Regardless of whether it is my family business or not, your money cannot be less than this amount.
This is a money grab! Battista's idea is to sponsor Trapani for only 100,000 euros per year, which is a huge difference.
"Mr. Colaney, you have to think clearly. This sponsorship comes from your family business. It is impossible for other companies to give you so much. What I mean is that it is impossible for us to meet your request of 1 million!" Battis! Ta refused with a calm expression.
"What I ask of you is not 1 million US dollars a year! What I ask of you is 2 million euros a year!" Hugo smiled and shook his head, "But I will give you a discount. This is a long-term contract. We can sign a 6-year sponsorship agreement! In the agreement, we can agree that the annual sponsorship fee will not change due to our upgrade! This means that you can sign it for 2 million euros per year for the next 6 years! us!"
"Mr. Colleni, your request is really..." Batista was a little angry and couldn't find the words to describe Hugo's greed.
"You want to say that I am greedy, right?!" Hugo said, "But there is something wrong with your perspective. You only consider the interests of your company, not us!"
"Okay, let's do this! Tell us your psychological price?! In negotiations, everyone always has to discuss feasibility!" Hugo paused and said.
"Our psychological price?!" Batista was so dumbfounded by Hugo's lion that he was too embarrassed to say 100,000 euros. He thought for a while and answered truthfully: "Our psychological price is only 100,000 euros, and the contract is signed for 5 years!"
"100,000 euros?! I even wonder if my ears heard it wrong!" Hugo smiled bitterly, "Mr. Battista, I really want to help you, but your price makes me lose the chance to continue the negotiation. Thoughts! The price I proposed must be beneficial to both parties, but your eyes are always fixed on the present. According to the current conditions, is our Trapani worth the sponsorship fee of 100,000 euros? If it were you, I would say it’s not worth it! But you should understand that what I’m selling is the future, not the present!”
Hugo had no intention of continuing the conversation, so he made it clear that what I was selling was not the current advertising value of the team, but the future!
Batista finally understood what Hugo meant, the meaning of signing a long-term contract. From another perspective, the long-term contract restricted Trapani's demand for price increases and the idea of abandoning Macarons. They would only be able to complete the contract after the contract was executed. Possibly changing the jersey sponsor would not be a bad thing for Macalone.
Battista is interested in Trapani's future, but the sponsorship fee of two million is too high. It is not many teams in Serie A that can get more than two million sponsorship fees, let alone In Serie C, this is unjustifiable.
"I can understand what you mean, but Mr. Colaini, there is really no such offer. You should know that not all teams can get such a price even in Serie A!" Batista smiled bitterly. said.
"I don't care about other teams. I will tell you responsibly that this team will not be a weakling. It will reach the heights of the top three in the north in the future and will have countless fans all over the world. You tell me, Is my request too much? Not too much!" Hugo responded decisively, "You should think about your situation. If you can find a good Serie A team to sponsor, why don't you believe me? Why should my team look for me? Why don’t they invest in other teams like us?”
This is also what worries Maccaron. They are very unlucky. Serie A teams basically have their own sponsors. Maccaron may be able to provide more in price, but for the time being, they have no chance, and just like Hugo said, find other teams, why not find Trapani, who has just become famous in Italian football, and Trapani, who has more promise? !
"Mr. Colaney, I admit that what you said is true! But we really have no way of agreeing to your request!" Batista still had a grimace on his face. Such a request is absolutely impossible.
"Mr. Batista, why don't we choose another way?!" Morek interrupted at this time, "We can add an upgrade clause to the sponsorship contract. Before we are promoted to Serie A, we can get 500,000 euros in sponsorship fees every year. After we are promoted to Serie A, our annual sponsorship fees can increase to 2.5 million euros. How about this plan?!"
This plan is not good? ! It seems novel, but I am the one who suffers. Batista complained in his heart, you are still unwilling to lower the price. The differences between the two sides are too big.
"Hey, Alex, your plan is good! I think this is a good plan!" Hugo seemed to have discovered a new world, but all this was a double act between the two people. This plan is a variant, which slightly reduces the total price.
Batista did not comment.
"Let me give you my bottom price! Mr. Batista! Before we are promoted to Serie A, the sponsorship fee you paid us is 500,000 euros per year, which will not change. But after we are promoted to Serie A, I hope we can get 1.5 million euros in sponsorship fees, but the contract period is only 4 years. Another option is that we can get 2 million euros in sponsorship fees after we are promoted to Serie A, and the contract period is 6 years!" Hugo said as if he had dug out a piece of his own flesh, gritting his teeth. Only he knew whether he really dug out flesh.
Batista looked at Hugo's expression and wanted to laugh. This young man is a miser!
Looking at Hugo's expression, this should be Hugo's bottom price, but now he can consider it. After thinking about it, he said to Hugo and others: "I still need to discuss this plan with the company headquarters, but I am not very optimistic about it!"
Batista is still testing Hugo's reaction to see if there is room for further price reduction.
"Then you guys discuss it first. I don't care anyway. I said that sponsors are not a necessity for me. If there is no suitable sponsor, I can consider cooperating with that old man Armani and paying him to make jerseys for me. I can promote it for free!" Hugo shrugged.
Batista and his two assistants wanted to laugh. Does this guy think this joke is funny? !
However, Morek and Giorgio both knew that this might be true. What can't Hugo do? ! This is not crazy.
After settling Batista, Hugo and Morek were in the same car. Morek said: "It feels like there is a great possibility that we can't reach an agreement this time!"
"That may not be the case!" Hugo responded while driving, "There is no shortage of courageous people in this world!"
Yesterday, Hugo spent some time explaining to Morek why he dared to ask for a high price, because of the value of the team! Morek's vision only sees the present, even though he firmly believes that Trapani will become a world-class team, but that is the future, which seems not to be a bargaining chip for him, but it is the biggest bargaining chip for Hugo.
If it is a large sports goods supplier, such as Adidas and Nike, Hugo will not even meet them, because it is impossible to reach an agreement. They lack Trapani but not lack influence. However, for Macron, who is just planning to get involved in the field of football sponsorship, Hugo has some confidence, because Macron needs a team, and it would be best if it is a top team. The key is that Macron needs to believe in Trapani's bright future and determine that it will be a top team in the future.
Batista acted quickly. For them, time is tight. If they accept Trapani's conditions, they have to quickly design Trapani's jerseys for the next season, make them and send them to Trapani. Now it is July, and Hugo has said that the team will start summer training around July 10. Macron must send the jerseys to Trapani at the latest before the start of the new season.
If they can't reach an agreement with Trapani, they have to find other teams, and the time is tighter. If they can't find one, or if the signing is a little late, then their logo will have to wait until next year to appear in the Italian professional football league, which is not their plan.
So the next afternoon, Batista personally went to Trapani headquarters to visit Hugo. This time he had completed the communication with the company's senior management, and they agreed to the sponsorship plan. They even chose a 6-year long contract, so that Trapani can enjoy a sponsorship fee of 2 million euros per year after being promoted to the first division. For their decision, Hugo only said one sentence to Batista: "Trapani is your best choice!"
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