My Italy

The Fiat factory on the banks of the Po River in Turin is buzzing with people. Today is a big day for Fiat. At least for Giovanni Agnelli and everyone at Fiat, it was indeed a special day. (Last year, Giovanni Agnelli decided to rename the Turin Automobile Factory to Fiat Automobile Factory)

For Fiat, led by Giovanni Agnelli, the past few years have been a step-by-step development. Fiat's automobile manufacturing capacity has also increased from 12 vehicles per year at the beginning to 300 vehicles now. However, such results do not satisfy Giovanni Agnelli and the main investors behind it. First, there is the price of the car. The lowest price of the cars previously produced by Fiat has reached 5,000 lire. This price is still out of reach for the general public, because the current salary of the average working class in Italy is only 100-140 lire. It requires five years of working without food or water to buy one. How can others afford it? rise.

Of course, the price of six thousand lire is already a very low price for other car manufacturers. Therefore, unlike other manufacturers, Fiat's cars can only be supplied to the rich and powerful families, but are beginning to reach the middle class. high-income earners.

It is precisely this that has led to Fiat's booming car sales. However, this does not satisfy Giovanni Agnelli, because cars are still a luxury product and the public has not yet experienced the convenience of this means of transportation.

But now, Fiat's new Model A is just the weapon to start using cars for civilians.

"Mr. Morales, this epoch-making masterpiece is a sharp tool for the automotive industry era and puts the Italian automotive industry at the top of the world."

Agnelli praised the car in front of Morales.

In front of them was a brand-new car that looked a bit cruder than the various cars currently on the market. The tarpaulin roof, seats made of ordinary mahogany, and frugal details can be seen everywhere, even the windows and rearview mirrors seem so small.

"This Type A car is 4.1 meters long, 2 meters wide and 1.7 meters high. It is equipped with the latest four-cylinder integrated engine (2.9L) from the National Power Laboratory. This engine has 20 horsepower and can seat four people. And when carrying 200 kilograms of luggage, the car can run at a high speed of 70 kilometers per hour.”

However, although this car does not look good enough, since Giovanni Agnelli introduced it so solemnly, there must be a reason for it, so he immediately continued to introduce it. "In view of the current income situation of the middle class, our Model A car will set off a storm in the automobile industry with an unprecedented price advantage. With a price of 3,400 lire, who can stop its charm."

Yes, what makes Giovanni Agnelli so confident about this car is its absolute price advantage.

Although the Type A car has many shortcomings, the price advantage alone makes other vehicles unable to resist its charm. This car is the foundation for the development and growth of the Sofia company.

"Mr. Giovanni Agnelli, this car is very good. It is an epoch-making masterpiece."

As the representative of Fiat's major shareholder, Morales is also someone who knows the automotive industry very well, otherwise he would not have invested such a large sum of money in Fiat on behalf of the royal fund.

Currently, 42% of Fiat's shares are held by the royal fund, while Agnelli and his friends hold only 24% in total. However, paying such a price also made Fiat become the largest automaker in Italy and even Europe. (Yes, with an annual output of 300 cars, it is the largest car manufacturer in Europe. It can be imagined that the European automobile industry has many workshop-style production.)

However, although Agnelli holds a small share, Morales trusts him very much. In addition to financial supervision, Agnelli is in charge of all matters of Fiat.

The price of the Model A is only 3,400 lire, so Morales naturally knows the power of this low-priced car. Yes, although the rich and aristocrats will definitely not choose this relatively simple-looking car, there are only so many rich and aristocratic people, and how many people are in the middle class and the general public, so this is the key.

"By the way, Mr. Agnelli, I have a very important question. What is the maximum production capacity of Type A cars?"

Now Morales is asking important questions about the car's production volume.

"Mr. Morales, our new factory in Turin can currently produce up to 1,500 Type A cars per month. Such a high output is thanks to the division of labor in the assembly line, which allows us to improve efficiency."

Agnelli danced excitedly when he said this. "Mr. Morales, you are really an expert in studying efficiency. This assembly line is indeed worth the money and can greatly reduce the construction time."

Agnelli's praise of the assembly line is indeed correct, but it is a bit presumptuous. Because although Morales proposed this method, without his efforts to take the management team to watch the slaughterhouses that use assembly lines, design the automobile manufacturing assembly line, and make trial and error corrections, this automobile assembly line operation would not be possible. May succeed.

"Can the output of 1,500 vehicles satisfy the market?"

Upon hearing Morales' question, Agnelli looked at the other person and replied. "My colleagues and I have studied the current market capacity of various countries, and a monthly output of 1,500 vehicles should be able to satisfy the market."

Yes, Agnelli is very satisfied with the current output of the new factory, which is several times higher than that of other European manufacturers combined. What are you dissatisfied with?

Speaking of which, Fiat's new factory covers an area of ​​50 hectares and has 3,000 employees. It can be regarded as a well-known large enterprise in Turin.

From all aspects, Agnelli is considered a successful person.

"The monthly output of 1,500 vehicles may not be enough. You need more production capacity."

Morales gave the successful people a slap in the face, thinking that the production volume of this Model A was too low.

However, in the face of Morales's opinions, Agnelli had a different view.

"Mr. Morales, we think the production is enough. Our current production is higher than that in the world. Although our Model A is excellent and will cause a sensation, for now, the Model A is enough. We can wait for the Model A sales data to be released before deciding whether to continue to expand production.”

"Okay, Agnelli. Since you insist, let's use your opinion first. We will decide whether to expand production after the sales results are achieved."

After hearing that Morales no longer insisted, Agnelli also breathed a sigh of relief, because he did not want to quarrel with the representatives of the major shareholders.

"Mr. Morales, let's wait for the good news about the sales of Model A cars."