My Animation Era

  Chapter 886 Focusing on Network Platforms (for subscription)

   Gu Miao was not surprised that "Bugs Bunny" was loved and favored by so many directors of children's channels.

the reason is simple.

   "Bugs Bunny" belongs to that kind of animation. You can tell at a glance that this animation is very promising and will achieve great success.

  The people in charge of these TV stations are all veterans who have worked in the industry for many years. Not to mention how terrifying their vision is, at least they still have this ability to judge.

   Could it be a mistake?

   There is such a possibility, but the probability is too low! Because the production level of "Bugs Bunny" is too similar to a standard animated movie released in a movie theater.

   Spend the money of purchasing a TV animation to buy a movie-quality animation work, no matter what the deal is, it is not a loss.

not to mention.

   They also watched the samples of "Bugs Bunny", and it is indeed a masterpiece among the best.

  Let’s not talk about children, even those greasy middle-aged men with goji berries in their thermos cups would feel very happy and appetizing, so why hesitate?

  Buy and you're done!

  It’s only summer, and the first season of the animation “Bugs Bunny” hasn’t finished yet. It will take at least five months to wait, but these children’s channels are still scrambling to put forward bids, wanting to win this promising work.

   This made Huang Kun and Xiao Guo very sour.

  It is also an animation scheduled to be broadcast in the second half of this year. Why are there so many TV stations snapping up "Bugs Bunny" before it is finished, but their new work is rarely interested?

  The second season of "Bears Infested" supervised and produced by Huang Kun is better. As an orthodox TV sequel to Bears Infested, although there are not as many interested TV stations as in "Bugs Bunny", it is not too small.

   "The Adventures of Little Carp" is really miserable, no one pays attention to it at all. Many TV station directors are all focused on "Bugs Bunny" and have not noticed this work at all.

   "Ah, ah, ah, it's still early."

  Gu Miao comforted her stupid apprentice and said, "You don't need to think about these things, just finish the animation honestly, there must be a way for the car to reach the mountain, and someone will always come to you."

"maybe!"

  Master’s words, Xiao Guo thinks it’s not unreasonable. Now that he hasn’t even finished the animation, it’s not a good thing to think too long-term.

   After all, fall isn’t here yet!

  It’s the May Day holiday. Although primary and secondary schools around the world haven’t started their summer vacation yet, as the senior high school entrance examination and college entrance examination are approaching, the summer vacation is almost here.

  Wanbao has entered the first-level state of combat readiness during the summer vacation, actively preparing for the premiere plans of the two new works "Super Cool Cat" and "Hell Girl", and inquiring about the latest news about the animation of "The Wilderness" from Penguin.

  Intel is easy to get.

  Penguin didn't do any secrecy work, and didn't care about the news of the new work being leaked, so Gu Miao soon learned that the animation "The Wilderness" will be broadcast exclusively on the VIP network.

   "Aren't they on TV?"

   "Exactly!"

  Lao Zhang explained: "As far as I know, the animation "The Wilderness" will adopt the method of VIP on-demand, and it will be broadcast exclusively on Penguin Video."

   Good guy!

   This posture seems to be to focus on the Internet platform and completely abandon the TV platform.

  Gu Miao frowned, tapped her right thumb on the desk, and began to think about coping strategies.

   Have a sample to learn from?

  This will not work. The main reason why the animation "The Wilderness" gave up the TV platform and focused on the Internet platform is that they don't care about audiences under the age of 14.

   But Wanbao cannot do this.

  Because among the audience of "Super Cool Cat", a considerable number of audiences are children under the age of 14. Abandoning these people and focusing on online platforms is no different from cutting off one's own arm.

"How about this…"

  After thinking for a while, Gu Miao finally came to a conclusion: "Change the strategy, this time we will not use "Super Cool Cat" as the main force, but "Hell Girl" as the main force."

""Super Cool Cat" will be broadcast according to the original plan, focusing on TV platforms and covering children under the age of 14 as much as possible. And "Hell Girl" will focus on online platforms. On our own Wanbao video website, we will have a head-on decisive battle with Penguin .”

  Mainly focus on network animation?

   Just right!

  The animation "Hell Girl" is also very suitable for the online platform, so use this animation to take the lead and weigh how much the penguin is.

  …

  Wanbao's sniper plan was implemented very smoothly, and the animation "Super Cool Cat" was the first to pass the review and was approved for mobile review.

   Immediately afterwards, on the fourth weekend of May, the animation "Hell Girl" completed the rough cut and submitted it for review. After a week of waiting, I received the word for moving trial the day before the college entrance examination.

  Second week of June.

  When the college entrance examination attracted the attention of the people across the country and attracted media reports from all walks of life, Penguin Video and Wanbao Video released the PV trailers of "Hell Girl" and "The Wilderness" as if they had made an appointment.

   This move immediately attracted tens of thousands of anime lovers, shifting their attention from the college entrance examination to the two upcoming animations.

  【The Trailer of "The Wilderness": The barbaric land, full of grotesques, young people from the earth travel through the fantasy world and eventually become a generation of great emperors! The limited-time sharing event has started, come to the event page to vote for your favorite famous scene! 】

  【"Hell Girl" preview: Your resentment will be eliminated for you! The mysterious **** communication is available for a limited time, come and chat with the **** girl Yan Moai, and unlock more movie-watching benefits! 】

  In order to attract more attention and lay the foundation for the animation to explode before the animation is broadcast, Wanbao and Penguin have racked their brains and come up with a variety of tricks.

  Penguin launched a "Novel Name and Scene Voting" activity, aiming to attract readers of the original novel to participate.

  Wanbao is not to be outdone, although "Hell Girl" does not have the so-called fans of the original work, and it is impossible to engage in such activities to attract fans of the original work, but this animation has a novel "hell communication" setting!

  So, the planners of Wanbao Video Operations Department went to Mr. Tan and borrowed the "Smart AI Chat" program that Mr. Tan was developing.

  They named this intelligent AI robot Yan Moai, and then hung it on the event page, asking the robot to chat with the audience as a "hell girl" and give out a lot of benefits.

   In terms of publicity and promotion, Wanbao has a bigger brain and stronger technical force, so the effect achieved is even better.

What?

   You said that Penguin is an Internet giant that started off with social software, and if you just attract a little traffic from social platforms such as Koukou and WeChat, you can crush Wanbao in terms of publicity?

  Penguin Animation can use its brother company’s social platform to attract traffic, so why can’t Wanbao attract traffic from Penguin’s social software?

  The common problem of large enterprises is that there is competition between each department and each subsidiary.

  Wanbao is fighting to the death with Penguin's animation department, so what's the matter with the social department? Wanbao has given him money, so why can't he help him drain it?

  (end of this chapter)