My Animation Era

  Chapter 817 Incubation IP (for subscription)

  The online text market is not big, but it is not small.

  Large means that the scale of the industry is relatively large. From upstream literary content to downstream IP derivatives, the overall industrial scale is definitely at the level of 100 billion.

  Small means that the industry circle is relatively small.

   Regardless of the variety of domestic online literature, the themes cover many categories such as fantasy, fairy tales, science fiction, and fantasy.

  Judgement of the number of practitioners cannot be calculated simply by registering an author account, but by whether a work has been completed and whether it can maintain a basic life by writing.

  From this point of view, there are no more than 200,000 people in China who are engaged in online literature creation, can rely on manuscript fees to fill their stomachs, and can maintain stability and update efficiently.

  This is still a big deal.

  Actually, there may not be 200,000 people, and this number has to be cut in half or even more.

  In addition to the small number of employees, another notable feature of the online literature industry is that there are few related companies. There are only dozens or hundreds of Internet companies involved in this business.

  Among the hundreds of online literature companies, some empty shell websites that have no traffic or users and are purely for self-entertainment may have to be eliminated.

   There are no more than 20 websites that really have traffic and users, and have stable author resources and library copyrights.

  In such an industry where there are relatively few employees and companies, a website that suddenly pops up and distributes all VIP subscription income to authors after deducting operating expenses and taxes is quite attractive to ordinary authors.

   Originally, beep reading was not well-known.

  In the eyes of many web writers, Beep Reading is a small transparent website. They only know that they specialize in "light novels", which is similar in nature to a certain nerd cat website.

  But with Mr. Nantong's coquettish operation, and Wanbao Group's huge investment of 500 million yuan, after reading it, Beep became famous in the Internet literature circle.

  More and more authors know about this website, and have the idea of ​​reading and opening a new book...

   This is not a whim.

  Beep Reading is just not well-known, but it does not mean that this website is unreliable.

  Backed by Wanbao, a giant in the animation industry, and with the fact that Beep Reading is mainly engaged in overseas markets, it has a large number of readers and creators overseas.

  It is already very attractive, coupled with these tricks offered by Nantong, it is reasonable for many authors to be moved by it.

   Of course, heartbeat belongs to heartbeat.

  Many people are staunch "sit on the wall", the kind who don't see the rabbit and don't scatter the eagle.

   Before seeing credible data, there are still quite a few people who are watching the first batch of colleagues who went to "gold digging" and looking forward to their feedback.

   There is no shortage of adventurers in this world.

  Faced with the heavy news from Beep Reading, some people chose to wait and see, while others chose to join without hesitation.

  In just one week, tens of thousands of new serial books have been added to the library of Beep Reading, including various popular themes such as fantasy, fairy tales, fantasy, light novels and suspense.

   This made Nan Tong extremely excited.

  With the content, the next thing to do is to attract traffic. Is it difficult to obtain traffic for BEE Reading, which holds huge sums of money?

  No!

  Nantong resolutely approached Mr. Tan, hoping to gain the support of Mr. Tan, an Internet giant. With the help of the other party, combined with search engines and Internet advertisements, it attracted huge traffic for Beep Reading.

   Traffic + content = data!

  In just ten days, the first batch of creators who came to Bumble to read and pan for gold quickly tasted the sweetness and got rich returns that ordinary people can hardly imagine.

   More than 1,000 creators have achieved the achievement of "receiving more than 10,000 per day" in the process of website drainage.

  These gold diggers quickly posted their gains and feedback to well-known online forums for peer worship and reference.

  In an instant, the industry was blown away.

   Seeing that Beep Reading does make money, and that the speed of making money is comparable to that of Lu’s “sack picking up money”, many online writers couldn’t sit still, and went to the registered account of Beep Reading to serialize new books one after another.

  The number of bookstores is expanding at an alarming rate, and Beep Reading is also leaping to the first-line online literature website at an extremely fast speed.

  …

   "It's not enough!"

  After learning that 500 million funds had been invested, Gu Miao read the latest developments with a beep. She shook her head and said, "If you want to overtake on a curve, you have to hit hard at the opponent's best field."

   "What is your best field?"

   "Copyright! IP operation!"

   Seeing that Nan Tong was a little puzzled, Gu Miao explained with a smile: "Why are there great gods at the end? Why are they the only ones who have the foundation to create gods?"

   "In addition to the solid paying readership, the most important thing is that their IP incubation is unique in the entire Internet literature circle, and only the female channel can compare."

   "If we also catch up with them here and make up for the last shortcoming, then we will have the ability to create gods."

  Talk about copyright and IP?

   Nantong is familiar with this!

  Which company is Wanbao? Animation game toys, which business is not closely related to copyright IP?

   Isn't it the incubation IP!

   With Wanbao's digestion ability, it can incubate dozens of IPs a year, and engage in the development of animation, games, comics, audiobooks, movies and toys. Isn't that simple?

   "Good good good good!"

  The more Nan Tong thinks about it, the more excited he becomes, as if he has seen that with the strong support of the company, Beep Reading is getting better and stronger, until it becomes a giant in the industry one day.

   Seeing him like this, Gu Miao couldn't help pouring cold water on him and said, "Don't be too happy, we're just starting to exert our strength and we're still far away from overtaking!"

   “Set a small goal first.”

   "It's November now, so from now to May next year, you have to incubate a top fantasy fairy IP that can rival "The Wilderness", "Perfect Other World", and "Douluo Dalu" in half a year."

   "Ah this..."

  Nantong's claws became numb at once.

  This level of Internet IP, can it be hatched if it wants to?

   "I don't care, I just look at the result."

  Gu Miao said unreasonably: "Anyway, I have given you all the support I should give you, and I will see the results in half a year."

   Money is not for nothing.

  If after half a year, he fails to see the results, then Nantong, the person in charge, can go back to his hometown to grow potatoes.

   Of course, where there is punishment, there is reward.

  If the goal is achieved within half a year, or even exceeded, then Nantong will also be rewarded, and this reward is the opportunity to be promoted to the vice president of the group.

   "I'll do my best!"

  There must be brave men under heavy rewards.

  Faced with the temptation of promotion and salary increase, Nan Tong also mustered up his energy, gritted his teeth, and planned to make a big deal in the next six months.

   Isn’t it the incubation IP?

  Although there is no experience and half a year is relatively short, with the support of Wanbao Group, who says it is impossible?

  (end of this chapter)