My Animation Era

  Chapter 668 Comprehensive transformation? Go hand in hand! (seeking subscription)

  The original "The Prince of Tennis" animation, after the Kanto competition, there is a special Japan-US match.

   After the match, the national competition will follow.

  Where the Wanbao version cut out the competition.

   It can't be said to be completely cut, but Gu Miao thinks that the gimmick of the competition can be taken out and made into a theatrical version, and there is no need to insert it into the main TV line.

Therefore.

  The first season of the Wanbao version of "The Prince of Tennis" animation came to a successful conclusion after Jiangchuan No. 1 Middle School defeated Qiushi Middle School and won the East China Championship.

  The end of the first season of Wangwang animation caused an uproar on the Internet.

  【Scattering flowers is over! Congratulations to "The Prince of Tennis" animation for breaking 10 points, and finally ask in a low voice: What about the national competition? 】

  【The national competition is estimated to be the second season, the production team GKD, I can't wait to see Jiangchuan No. 1 Middle School reach the top of the country! 】

  【Damn it! As a middle school student, I protest the ending! How could we lose to Jiangchuan No. 1 Middle School in Qiuzhong? 】

【Hahaha! You are not convinced, so what? Do you want to represent Qiuzhong to make an appointment with Jiangchuan No. 1 Middle School for an offline match? 】

  【Wuhu, Ryoma is indeed the strongest. After chasing for so long, I finally saw Jiangchuan No. 1 Middle School win the championship...】

   Hillbillies!

  Won the East China Championship only once and it is so inflated. I want to win the East China Championship more than a dozen times in a row. Who cares about this broken trophy?

  For netizens to post congratulations to Jiangchuan No. 1 Middle School for defeating King Qiuzhong and winning the East China Championship, the students of Qiuzhong expressed their sadness!

   Numb...

  In the animation plot, Qiushi Middle School was portrayed so strong that it looked like the final boss, and it turned out to be a stepping stone for the rise of Jiangchuan No. 1 Middle School?

   Sure enough, I still can't accept it.

  The sadness and pain of the fans in the request, others can't understand. Because most of the fans who watched the animation took the perspective of Jiangchuan No. 1 Middle School and regarded it as the home team.

  Seeing their favorite characters and their favorite team win the championship, everyone was crazy with joy.

   Except for some netizens from Qiushi Middle School who insisted on the Internet that "the champion has no gold content", which attracted the support of netizens from the loser group of Lele Middle School, Meijiang Middle School, Jiangchuan No. 2 Middle School and Yulin Middle School, no one sang against it.

  The loser group is tough...

   There is actually nothing to say about this. After all, he supports his alma mater's home team, and it is completely understandable to say a few harsh words.

   What's more, there are not many people in the loser group.

   Most of the viewers watching the animation "The Prince of Tennis" are passer-by fans who do not have a "home team". In contrast, they are more inclined to Jiangchuan No. 1 Middle School where the protagonist Ryoma is located.

  So for this ending, most people expressed their support and approval.

  …

  The ratings of the finale of the first season of Wang Wang successfully broke through the 10-point mark, which also aroused Gu Miao's amazement.

  Although this is the highest ratings, it is not the "average ratings" that is most recognized by everyone in the traditional sense and has the highest gold content, but it is already very powerful if it can break 10 points.

after all…

   How long has it been since there was such a high-rated TV show?

   Don’t say that this result is not good. It is completely incomparable with Wanbao’s previous animations. It is simply a world away.

  What was the environment before?

  What is the environment now? Even if "Huan Zhu Ge Ge", which was popular all over the country in the past, is broadcast now, it may not be able to achieve this ratings performance.

  So Gu Miao was quite satisfied.

   The ratings are still second. As Wanbao Animation gradually transforms into "online animation", the ratings are not as important as before.

  Play volume, advertising revenue, peripheral derivative product development, these are the parts that Gu Miao pays more attention to.

   Speaking of which...

  Gu Miao was also shocked by an industry news recently, and didn't sleep well for several days.

  A well-known domestic animation company has a fairly good online animation work, which has gained more than 100 million views after it was broadcast.

  What happened?

   When calculating the general ledger, it was discovered that the project had lost more than 30 million yuan, which directly poured cold water on all colleagues who wanted to transform into "online animation".

  The same is true for Gu Miao.

  At first, he thought that after the end of this year, Wanbao Animation would undergo a complete transformation, and if there were no special circumstances or needs, he would no longer produce TV animation.

   Let’s take a look at the result now, okay!

  The profitability of online animation seems to be a question mark. It seems difficult to pay back the cost based on the number of playbacks alone.

  Then here comes the problem...

  Since the prospect of online animation is not clear enough, and the profitability is not as good as that of TV animation, does Wanbao Animation need a comprehensive transformation?

   "Let's put it away for a while!"

  Gu Miao is also afraid, if there are a few online animations that explode in view volume but actually don’t make much money, and instead lose money, then Wanbao will be embarrassed.

  The Internet is the future, there is no doubt about it. With the slow development of the times, the new animations that will be released in the future must all be online animations.

  But TV animation will not be eliminated so quickly, at least it can earn pension money for a few years.

   Based on this premise.

  Gu Miao thinks that the best way for Wanbao is to grasp it with both hands and be firm with both hands. It is safer to walk on two legs than on one.

  Can’t learn from Blue Arc, hold on to TV animation and never let go, and finally in the era of online animation, I’m not as good as the up-and-coming stars such as Xuanji and Yihua...

   You can’t put all your eggs in one basket. When the market prospect is not clear enough, you can turn the company’s focus to online animation and completely abandon TV animation.

   That is very unwise.

  Fortunately, the animation "The Prince of Tennis" is not the kind of silver-colored pewter with a huge amount of views but low actual income, nor is it a purely online animation.

  So the income is not bad, at least when calculating the general ledger, there will be no inexplicable loss of tens of millions.

   Quite the opposite!

  As a TV animation with moderate network broadcast volume and not particularly explosive TV ratings, the income of "The Prince of Tennis" is actually higher than many popular animations.

   Selling toys?

  That’s not true, Wangwang doesn’t have any toys to sell.

  The main reason for making money is peripheral derivatives, especially sports goods and clothing, which make money.

  The broadcast of the animation has made the sport of "tennis" extremely popular, especially in primary and middle schools, which seems to set off an upsurge of learning and playing tennis.

   At this time, Wanbao and those well-known sporting goods manufacturers jointly launched the officially authorized rackets, caps, wristbands and tennis **** of "The Prince of Tennis", which must have been very popular.

certainly!

  After Gu Miao's career reached Gu Miao's level, especially after the company's scale reached Wanbao's level, the income from one or two animations alone is not so important.

   What he values ​​is "series"!

   If it can be made into an animated series, and it is an extremely rare "sports" series, then it will really make a lot of money.

  The Prince of Tennis already has it.

   Go back and get a Prince of Ping Pong, Prince of Basketball, Prince of Volleyball and Prince of Ice Hockey, how about a "Prince Series"?

   The volume of broadcasts is very high, but there are many cases of losing a lot of money. In the final analysis, it depends on the placement of advertisements! Art and Painting Three Body Problem

  (end of this chapter)