My Animation Era
Chapter 452: Box Office Poison—Hou Bin (subscription required)
Chapter 452 Box Office Poison—Hou Bin (for subscription)
The happy holiday is over.
After playing in Neon for a week, Gu Miao boarded the return flight with the employees who had gained a lot.
This week has been very fulfilling.
Under the arrangement of TBS and ANB TV stations, Gu Miao took people to visit a number of local neon animation companies and gained valuable experience.
Especially in the field of 2D animation.
As we all know, Neon's 2D animation is particularly strong. Although Wanbao is the number one animation company in China, there are still many gaps in this aspect.
Learning and learning from each other's strengths is actually not ashamed for Wanbao Animation. After all, as the old saying goes, threesomes must have my teacher!
certainly…
During the process of visiting these local neon animation companies, everyone also discovered some common problems in the neon animation industry.
For example, the hidden danger of "unstable quality" brought about by the weekly broadcast system.
Neon animation is generally based on the "weekly broadcast system". Under this broadcasting system, the construction period becomes extremely "fatal".
In order to meet the deadline, the quality of the works has been seriously uneven.
And the production budget assigned to each episode is actually not fixed, it mainly depends on how much the production committee is willing to allocate.
This creates a situation.
The same TV animation, maybe when it was produced last week, the construction period was very generous and the production committee was very generous, and a large sum of money was approved.
So this episode was really well done!
When it was the turn of the next week, due to various accidents, there was not much time left, and the production committee was unwilling to approve a large budget, which led to the poor performance of this episode.
The quality of the work is extremely unstable.
In all fairness, Gu Miao thinks this is not good. For the same animation, why is there such a big difference in the production level between the previous episode and the next episode?
I just can't complain.
Besides, Gu Miao also found a problem. That is the "average level" of neon animation, which is overestimated by many people in China.
domestic.
Whether it’s a TV station or a video site, the neon animations broadcast are almost all first-class masterpieces, with excellent visuals and rave reviews.
This directly leads to some people narrowly thinking that all neon animations are like this, which is completely at the level of "Guoman".
But in fact...
There are also many "spicy chicken animations" in Neon's local area, and there are even countless. Most animations can actually be called "bad movies".
And these rotten animations were completely reduced to "abandoned children" after they were broadcast in Neon's home country.
Because no one introduced it to Huaguo, domestic audiences have never watched it and don’t know. It turns out that Neon produces so many bad movies a year?
Belonging to be blind.
…
After returning to China, Gu Miao did not immediately devote herself to the production of the animation "Yu-Gi-Oh: Duel Kingdom".
He went to Lightning Studios first.
The movie "Armageddon!" "Dragon Fighter X-ray Messenger" was released for more than half a month, and the box office barely exceeded 18 million yuan.
This blow to Hou Bin was not insignificant.
Looking back at the beginning of the year, the box office of the movie "Pleasant Goat and Big Big Wolf: The Snake Comes Around" broke 500 million, how exciting it is.
At that time he thought.
Even if the theatrical version I filmed is far less excellent than "Snake Comes Around", it won't earn 500 million box office. But in any case, it should be easy to cut 100 million box office, right?
Based on this self-confidence, he rejected Mr. Gu's proposal and chose Tou Tie to be screened in theaters.
It turns out that he overestimated himself.
Let’s not talk about the unattainable box office of 100 million. When the movie is released, the total box office can exceed 20 million, which is thankful.
"Okay, why are you sighing?"
Gu Miao comforted: "If you can't do it once, let's do it again! We Wanbao don't have many other things, but we have a lot of IPs, and we can shoot as many animation movies as we want."
"That's what I said, but..."
"Forget it, I don't think making movies is suitable for me. Fortunately, the investment in this theatrical version is not large. If it is of the level of "Quiba", I really don't know what to say."
Hou Bin sighed, once again realizing the fact that he is a "box office poison".
From "Quiba" to the theatrical version of "Dragon Fighter X-ray Envoy", he has screwed up two animated films.
The box office is getting worse one by one.
The first time was an accident, and the second time was also an accident? When he said this, he himself didn't believe it.
How about making Nima animated movies?
No more shots! roll!
Finally realized that he was not the kind of material Hou Bin gave up on himself and said, "I'd better go into TV animation, this is more suitable for me."
"Haha! No problem."
Gu Miao asked with a smile: "Have you decided what project you want to do? If you haven't thought about it, I have a few projects here, what do you think?"
After saying this, he took out a stack of paper files that he had already prepared from the file bag he carried with him, and handed it to Hou Bin.
"Pleasant Goat and Big Big Wolf: Pleasant Goat"!
"Happy Baby: Happy Superman"!
"The Little Master of China 2"!
《X》!
Four animation projects, Hou Bin was very surprised.
Although most of these are sequels, being able to continue does not mean that the production budget is very low! If all four plans are approved, then count the original works such as "Yu-Gi-Oh" being produced.
Be good!
Is Wanbao Animation so rich now? Can you start so many projects in one go?
Looking at the domestic animation industry, this rich and powerful posture is second only to Plum Blossom Animation, which is backed by penguins.
While lamenting the current scale and financial resources of Wanbao Animation, Hou Bin, who was flipping through the four business proposals, suddenly pointed to the word "X" and asked.
"Mr. Gu, what is this X?"
"Codename..."
Gu Miao said awkwardly: "This is an original animation project. I haven't decided on a name yet, so I can only use the letter X instead."
Original?
Hearing these two words, Hou Bin immediately became interested. Regardless of the first three sequels, he directly opened the project named X.
Unfortunately, there is nothing inside.
Looking at the blank file, the corner of Hou Bin's mouth twitched and said, "Mr. Gu, what are you asking me to read? No name, no basic overview?"
"Didn't I just come back from Neon, so I didn't have time to write it!"
Gu Miao rubbed her chin and asked, "I hear what you mean, are you curious about this project?"
"A little…"
"Okay, come to me later. I'll have a good chat with you."
Gu Miao raised her wrist, looked at the time on the watch and said, "Since there is not enough time, I can only tell you briefly that this is a special animation."
"Special in nature? How special?"
"Let's put it this way..."
Gu Miao explained with a smile: "Anthropomorphize our country of Hua into a rabbit, and tell the whole process of changing the world from the perspective of animals."
Uh!
Hearing this, Hou Bin lost his voice. It took a long time before he opened his mouth and said, "That's really... quite special!"
Anthropomorphic a country?
What kind of weird idea is this?
(end of this chapter)
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