My Animation Era

  Chapter 443 "The Great Battle! "Dragon Fighter X-ray Messenger" released (subscription required)

   It was a few months ago.

  Gu Miao gave Hou Bin a suggestion, hoping that he would give up the theatrical screening and show the movie "Armageddon!" "Dragon Fighter X-ray Messenger" was exclusively broadcast on Wanbao Video website.

  Unfortunately, Hou Bin did not agree.

  He still has illusions about the box office. Even if the movie is not favored, he still wants to try it in theaters.

  What if there is a miracle?

  Under such a premise, Gu Miao just let him go. He wants to go to theaters, so let him go, anyway, the company will not allocate funds for pre-publicity and promotion.

   That is to say, although this movie has landed in theaters, the publicity and promotion is basically zero.

   It's not that Gu Miao is stingy.

   To be honest, he is quite happy to squeeze out tens of millions of dollars for film promotion. Even if the cost cannot be recovered in the end, this loss is within an acceptable range.

  But the problem is...

   Too much publicity and promotion, for "Armageddon!" For the "toy commercial" "Dragon Fighter X-ray Messenger", it may not be a good thing.

  This involves a question of "expectation value".

   Make an analogy.

  Suppose that before the film is released, Wanbao spends huge sums of money on various media platforms to advertise and release, which whets everyone's appetite and arouses the curiosity of countless people.

   As a result, everyone walked into the theater and found that the movie they had been looking forward to for so long was actually just a "toy promotional film".

   Think from another angle.

  Assuming that the movie is not announced, it is very low-key before its release, and not many people even know about it.

  The audience who did not have any hope to enter the theater will not feel disappointed after watching it. Maybe you will also feel... ouch! Not bad!

  Although it is a bit suspected of selling toys, the overall plot is quite satisfactory, and it is barely worth the ticket price. It should not be so "unpopular". Maybe I can give Amway to friends around me?

   This is Gu Miao's scheme.

  He told Hou Bin that the movie "Armageddon!" Dragon Fighter X-Ray Messenger's finish quality is mediocre.

  If there is high-profile publicity and vigorous promotion, it may backfire and arouse the dissatisfaction and anger of many movie fans.

  Instead of spending a lot of money to be scolded as a bad movie, it is better to release it in a low-key manner and lower the audience's expectations for this movie.

   This may have a miraculous effect!

  Hou Bin thought about it seriously, and felt that Mr. Gu's words made a lot of sense. Since the quality of the movie cannot support high-profile publicity, it should not be publicized at all.

  So ever since.

  Under the arrangement of him and Gu Miao, the movie "Fighting Battle!" "Dragon Fighter X-ray Messenger" was released quietly in mid-May.

  …

   No announcement, no enthusiasm.

  Wanbao released the news of the second theatrical version of the big movie, except for a few people who have heard of it, most people don't know it.

  Hu Yingjun didn't know either.

  If it wasn't for his son, who is in the first grade of Tuandou Elementary School, clamoring to see "Magic Dragon", he wouldn't even know what movie it was.

Ok!

  Even if he knew the name of the movie, he still couldn't figure out what story the movie told.

It does not matter…

  Anyway, the son wanted to watch it, so he just took the time to watch it with his son. It doesn’t matter what movie he watches, the important thing is to enjoy the rare parent-child time.

anyway.

   Such an unpopular movie only had a box office of more than 6 million in five days after its release. How did Tutu know?

   "Shuaizi Zhang has seen it!"

  Tutu explained solemnly: "Shuaizi Zhang's mother took him to the movies and bought him a Magic Dragon toy, which is amazing."

oh! That's how it turned out...

  Children! There is always a very strange comparison mentality, seeing what other people have, it makes me feel uncomfortable when I don’t have it.

   No wonder Tutu pestered him to see the Magic Dragon. It turned out that Zhang Shuaizi from the community had watched it, and came back to show off in the community, so Tutu also wanted to see it.

   After figuring out the situation, Hu Yingjun immediately made a decision.

   It's not just about watching movies.

   After watching the movie, he still has to ask how much the so-called "Magic Dragon" is. If it is not expensive, he must pay Tutu for it.

   A toy!

  If spending a small amount of money can make the child happy for several days and allow him to integrate into the circle of children in the community, then Hu Yingjun thinks it's nothing.

   Very traditional parental thinking.

  When Hu Yingjun was a child, he also experienced Tutu's stage. At that time, he was very envious of a stationery box with a "pencil sharpener" function at the same table, but unfortunately his family was poor and could not afford it.

   What happened when I was a child cannot be repeated in my son now.

   If it's something particularly expensive, maybe it's fine.

   But it's a toy, and it doesn't make Hu Yingjun think that he is pampering his son. After all, at his son's age, it's not normal to like toys!

   Hu Yingjun, who made the decision, told his wife Zhang Xiaoli, and immediately took his son out.

  Destination, Vientiane Cinema.

  Because the tickets were booked online in advance, when the father and son arrived, they didn't need to buy tickets again, just check the tickets and go in to watch the movie.

   "There are quite a lot of people!"

  When he walked into the No. 3 theater, Hu Yingjun suddenly found that there seemed to be a lot of parents who brought their children to watch the movie today.

  Looking around, the hundreds of seats are almost full of people.

  But this is also normal, after all, today is Saturday, and the children are on holiday. If it was a weekday, there must not be so many viewers.

   "Tutu, eat slowly!"

   "The movie hasn't started yet..."

  The bucket of popcorn I just bought was eaten by my son before the movie officially started, and Hu Yingjun was speechless.

   I don't know what to say.

  On the one hand, my son is really greedy, but on the other hand, he also wants to complain. Is the amount of popcorn sold here too small?

   It looked like a big bucket, but there was not much left after I didn’t eat much.

  Damn profiteers!

   Hu Yingjun, who finished complaining about the amount of popcorn, was about to go out and buy another bucket. The moment he was about to get up, the movie started.

   Above the mysterious moon.

  The prince of the magic clan is planning a conspiracy. On the parallel world Earth, Xiaodu, who has returned to a peaceful life, also discovers the trace of the former Demon King of Chuangjie Mountain.

   "Wuhu, Dragon God..."

  Seeing Shenglongfei heard the call for help, she sent the Dragon God and Denglongjian to the earth world where Xiaodu is. After Xiaodu successfully summoned the Dragon God in the earth world, Tutu couldn't help but shine.

  So tired!

  The background of the earth world where Xiaodu lives is roughly similar to the real world.

  When the Dragon God appeared in the real world, Da Da pulled out the magic gun among the tall buildings and fired the magic badge...

   Crossroads, zebra crossing.

  The magic badge draws a dazzling six-pointed star magic circle, and the magic king of the earth makes his debut! It was at this time that everyone suddenly found out.

  It turns out that the Demon King of Earth is so tall? In comparison, why does the Dragon God summoned by Xiaodu feel so short?

  (end of this chapter)