My Animation Era
Chapter 371: Propaganda strategy (seeking subscription)
Chapter 371 Propaganda Raiders (for subscription)
As we all know, the box office of the Pleasant Goat Zodiac series of big movies is very high. Before the rise of "Bear Infested", it was the box office king of domestic animation movies.
Then here comes the problem!
"Pleasant Goat and Big Big Wolf" Zodiac series, how much is the box office?
the answer is:
Bullish 86 million, Tiger and Tiger 128 million, Rabbit Year 148 million, Happy Year of the Dragon 160 million, Happy Goat and Snake 125 million, Pegasus Adventure 87 million.
Surprised, right?
The box office of the "Year of the Ox" movie is actually one of the worst in the entire series, and the movie of the Year of the Dragon is actually the highest-grossing work?
Ok!
Although this matter sounds outrageous, it is indeed an indisputable fact. In the Pleasant Goat Zodiac series, the hottest and most profitable one is "Rabbit Dragon" for two years.
Besides, Gu Miao knew a little bit more.
That is the entire Zodiac series of big movies. In fact, the initial bullishness was so strong that the influence was really not that big.
When the movie "Bullish" was released in 2009, many people, including many loyal fans of Pleasant Goat animation, did not know that there was such a movie released.
It wasn't until later, when television coverage took turns, and after "Bullish" was released, that children's channels around the world began to broadcast it, that audiences gradually learned about the movie.
This is also the reason why, although it is the pioneering work of the Zodiac series, the box office performance of "Bullish" is not very good.
Actually speaking normally.
If the publicity and promotion are done well, and before the movie is released, more fans will be made aware of the movie information.
But it's not a big problem...
Although the first zodiac movie "Bullish" failed to realize the dream of "over 100 million box office", the second year's "Tiger and Tiger" did.
And it's a job well done!
"Tiger and Tiger's Might" should be the Pleasant Goat Zodiac movie series, the first work that breaks the "circle" of influence.
During the Spring Festival of 2010, a domestic animation film had a box office of over 100 million. What does that mean?
Fighting Gods!
Such an achievement needless to say, anyone who doubted it was silent when they saw the box office results.
Do not believe? Then look at the same period!
That year, among the top ten domestic films, "Let the Bullets Fly" had a box office of 665 million, the fifth "Ip Man 2" had a box office of 219 million, and the tenth "Jinyiwei" had a box office of 142 million.
Understand?
In this competitive environment, "The Tiger's Might", which squeezed half of its body into the "Top Ten Domestic Movie Box Office", was a blockbuster at the time.
Many film practitioners have also seen the development trend of domestic animation films through "The Tiger's Might".
so…
Although the box office of "Tiger and Tiger" is not the highest, it is definitely the highest in the entire zodiac movie sequence.
No way, it’s too representative.
With the foundation laid by "Bullish" and "Tiger and Tiger", the Pleasant Goat Zodiac series of movies became an instant hit and became a frequent visitor to the Spring Festival every year.
This popularity lasted for six full years!
Six films in six years, with a total box office of about 700 million, an average of at least 100 million box office.
sounds pretty good...
Unfortunately, everything is afraid of comparison.
Although the cumulative box office of the six Pleasant Goat movies is not bad, with an average of more than 100 million, it can be sold, but compared with the latecomer "Bear Infested", it is completely blown up.
Bear Haunted A movie has a box office of 500 to 600 million, and the total box office of the movies is 2.5 billion, which is simply too enviable.
Of course, times are different.
It is definitely inappropriate to compare the film market ten years later with the film market ten years ago.
Gu Miao also didn't expect that the movie "Snakes Going Around" would hit the box office by 500 to 600 million like Bear Haunted. After all, he knew in his heart that this was unrealistic.
His only hope is to reproduce the record of "The Tiger's Might".
The goal is to "break 100 million" at the box office!
Gu Miao still remembers the bet Xiao Xiong made with him.
"Quiba's One Hundred Thousand Urgencies" was originally very promising, but under internal and external troubles, it finally ended with regret.
To be honest, Gu Miao felt quite guilty.
Mr. Xiong regards him as his real brother, but he plays with Mr. Xiong and acts as an accomplice to create the "Quiba" tragedy.
The wood is done.
"Quiba" is destined to be a pity.
With guilt towards Mr. Bear, Gu Miao had to fulfill her promise no matter what, and personally create a domestic animation film with a box office of over 100 million.
He wants to prove it to everyone.
Who said animation can't work? Who said that domestic animation is not good? The Pleasant Goat movie has a box office of over 100 million, can you call it that?
Go to your uncle!
"I don't care what you do, anyway, before the Spring Festival, I want to see shopping malls and supermarkets all over the country... posters of the movie "Snake Comes Around"!"
"As for the Internet, I want to see movie-related topics on hot searches, I want to see related news reports, and I want to see the popularity of discussions."
Patting the table, Gu Miao said with a very serious expression: "We must do our best to announce the release. Let those loyal fans who love Pleasant Goat know the movie and remember the specific release date."
Schools are a top priority.
Gu Miao knows very well that most of the animation fans of "Pleasant Goat and Big Big Wolf" are primary and middle school students, and even more than half of them are primary school students.
That means.
Primary and secondary schools in various places, especially primary schools, are the "key" targets for film publicity and promotion. Winning these schools is half the battle.
But here comes the problem.
Renren’s school is a sacred place for "teaching and educating people". How could it be possible to condone animation companies and go to promote their own movies?
Unless, the principal is a relative of Gu Miao.
After thinking for a long time, Gu Miao, who never thought of how to break through the double defense line of "teacher" and "parent", threw the question to everyone.
As the saying goes.
Three cobblers, better than Zhuge Liang!
With everyone’s brainstorming, maybe we can come up with a way to bypass teachers and parents and enter the campus for film promotion?
"Do you want to go to the school gate?"
Ma Kui touched his chin and said, "Get a few publicity floats and drive them to the school gate as soon as school is over. Do you think it will be effective?"
"Yes, but it doesn't feel like it's going to help."
"Unless it's a gift, there aren't many people watching, let alone remembering... Hey! I thought of it."
Old Zhang, who was silent at the side, suddenly had a flash of inspiration and said, "I have a way, which allows us to enter the school openly and start publicity."
"Oh? Tell me."
Gu Miao was very interested, but he wanted to know how the school could agree to such an exaggerated request.
"Donate money and goods!"
Lao Zhang quickly explained: "If we donate a batch of school supplies or books to the school in the name of the production team of the movie "Snake Comes Around", will the school reject our kindness?"
reject?
This...this rejection is a fart!
If well-wishers donate school supplies and books, the principal should happily accept them, and then hold a "donation ceremony" under the national flag?
(end of this chapter)
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