My Animation Era

Chapter 1111 Naughty Positioning

 As time enters March, the temperature in Jiangchuan has also warmed up.

 It’s the new semester, and TV stations all over the country are gearing up to launch a number of new works in this opening season.

 Among them, "Electric Shock Boy", which Gu Miao is highly optimistic about, has released its second season!

This is a sci-fi future-themed animation that was aired last year and was well received. Its setting of transforming into a hero attracted many children to imitate it at the time.

 Then there is "Fairy Please Stop", which is exclusively broadcast on Penguin's own video website, an animation adapted from the daily style web based on the fairy tale background.

This novel is different from previous Internet-adapted novels, that is, the original work is not very popular, at least it is not well-known on the Internet, and it is not as good as the previous masterpieces adapted by Penguin.

However, what is surprising is that the original novel was not very popular, but after being adapted into an animation, it became very popular. It ranked first in the "National Creation List" and became the most popular serialized animation on Penguin Video.

 This has also caused many people in the industry to ponder.

It seems that when looking for suitable web texts to adapt into animations, you don’t necessarily have to target those popular web texts for adaptation.

 There are some Internet articles with excellent plots and imaginative ideas. The original works may have average results, but the effect of adapting them into animated comics may not be inferior to those of famous works.

 The trend of online text-to-animation changes has changed.

 In the past, everyone searched for Internet IPs and directly ranked them. All Internet works at the top of the rankings, as long as they were not derivatives of Infinite Heavens or fandoms, were asked about them.

 But since the animation "Please Stop Fairy" became popular, everyone's ideas have changed.

 It turns out that if you look for books based on the rankings, you may not be able to find an IP suitable for animation adaptation. The Internet novels at the top of the list are popular, but not every adaptation is very effective.

 The most important point is that copyright transactions for popular online works at the top of the rankings are expensive!

Instead of squeezing your head to grab an IP that is expensive and you don’t know the specific adaptation effect, why not try the ordinary high-quality online articles in the library?

If you can find a second work like "Please Stop Fairy", wouldn't it be a huge profit?

 The ideas of friends and businessmen have indirectly changed the ecological environment of the existing online text-based animation.

Take Beep Reading as an example.

As an online novel platform owned by Wanbao Group and invested heavily in building, although it is currently not as good as the industry-leading Penguin Reading, it also has many high-quality small IPs.

 In the past, people paid more attention to the influence of the whole network. If they wanted to buy, they would buy the most popular online novels. Therefore, few friends came to Bibi Reading to buy the copyright.

 Now there is!

 And there are quite a lot of them.

According to Nantong, after the animation "Fairy Please Stop" became popular, Bibi Reading actually sold the animation adaptation rights of 14 books in one go.

These 14 books are generally the kind of "ordinary high-quality" articles that are popular on this site but have little influence and discussion elsewhere.

 Under normal circumstances, it is difficult to sell the copyright of this kind of ordinary high-quality online articles. After all, it is not possible to have a large number of fans and popularity without a huge hit on the entire Internet.

 But from now on, these ordinary high-quality online articles have also become the targets of many friends and businessmen, and the frequency of copyright transactions once exceeded the IP of the top online articles that are popular on the entire Internet.

 “Okay, okay!”

After learning that Bibi Reading can also export web IP to its friends, Gu Miao was very happy. She immediately allocated another 200 million yuan to Bibi Reading with a wave of her hand.

Not only that.

He also recruited a heavyweight author to Bibi Reading, the science fiction writer Da Liu.

With a two-pronged approach, there is no need to worry that Bibi Reading’s business will not develop.

 …

 After the replay of the animation "Martin's Morning" ended, Gu Miao has been busy with various trivial matters.

It wasn’t until the beginning of March that he got around to setting up the animation production team for “Blue Cat’s Three Thousand Questions” and announced his new work to the public.

 Gu Sanshui is a big star!

 His new work has attracted much attention from both animation fans and colleagues.

However, everyone shook their heads after learning that Gu Sanshui did not do regular animation this time, but instead went to do some knowledge popularization animation.

In everyone's opinion, the popular science nature of "Three Thousand Questions of Naughty Blue Cat" means that it is destined to be a niche and unpopular work, and is unlikely to cater to the preferences of mainstream audiences.

The reason why Gu Sanshui's new work is a popular science animation, everyone feels that there is some hint that this is a political mission...

All right!

Everyone can quite relate to it.

Concerning the fact that "Three Thousand Questions of Naughty Blue Cat" has not been paid attention to, Gu Miao is not very angry and has no mood swings.

This is normal!

If he has not watched this animation and does not understand the story of the animation, he will probably not be interested.

  After all, what kind of environment is popular science animation, I can only say that everyone understands it.

 If you don’t get attention, you don’t get attention. Anyway, at the official level, it’s enough that someone pays attention to "Blue Cat Naughty Questions".

CCTV Children's Channel, which has always supported popular science animation and has produced many popular science animations, is very interested in "Three Thousand Questions of the Naughty Blue Cat".

After learning that this is a work that spreads knowledge and is quite similar to the famous popular science book "One Hundred Thousand Whys", they immediately decided to buy the first broadcast rights.

 This is a political achievement!

Other TV stations may also have to worry about the poor ratings of popular science animations and their inability to attract advertisers.

CCTV children don’t have to think so much. Popular science animations have a completely different meaning to them. They even want to have as many popular science animations as possible.

"Ha ha!"

"What even popular animations such as "Martin's Morning", "Digimon", "Pokémon" and "Swordsman" have not been able to do, "Blue Cat's 3000 Questions" has done it."

Lao Zhang couldn't help but laugh and said: "We haven't even finished one episode of the animation, but the premiere rights have already been sold! From now on, who will dare to say that popular science animation has no future?"

 Do you think it’s okay to call this?

 Do you understand the value of selling the first-run broadcast rights of an animation before even completing one episode?

Although the transaction price is pitifully low and cannot be compared with Gu Miao's previous works, but if you think about it, besides "Blue Cat's Three Thousand Questions", what other animation can do it?

Looking only at the planning, the rights to broadcast the feature film can be sold without even completing one episode. This is indeed a unique scene for popular science animation.

For other animations, TV stations may have to weigh the pros and cons and take a look at the finished film before deciding whether to buy it.

 For popular science animation, just take a look at the project and make sure it is a solid science animation.

 There is no need to consider other matters.

Animation of this nature is regarded by many TV stations as a type of "political achievement", and the ratings are not important.

 This is just like a charity animation!

If you make a short animation for charity and don’t consider returns, the TV station won’t refuse you and will still broadcast it.

  In the final analysis, the nature of this kind of animation is different. As long as TV stations broadcast public welfare animations or popular science animations, they can go to the leaders to claim credit. This is a good thing to make them look good.

“I’ve said it before, “Blue Cat’s Three Thousand Questions” is not a purely popular science animation, it also has the characteristics of a commercial animation.”

Gu Miao spread her hands and said, "They don't believe it, so what can I do?"

If you think it’s a popular science animation, then it is!

Only Gu Miao himself knows that the accurate classification of "Three Thousand Questions of Naughty Blue Cat" should be a commercial animation of the popular science knowledge type.

Looking at this work based on the standards of popular science animation, I can only say that it is a bit misleading.

But it’s not a big problem. The public says that the public is reasonable, and the wife is reasonable.

The TV stations all recognized the popular science nature of "Three Thousand Questions of Naughty Blue Cat", so there was no need for Gu Miao to argue with them about it.

Although popular science animations are generally cheaper than commercial animations, this is the first season after all, and Gu Miao has no intention of making money from the first season.

 Prioritize expanding your visibility!

 When the popularity of the Blue Cat series increases, not only will the price of the broadcast rights increase, but the "Blue Cat" IP will make Wanbao make a lot of money.

 Gu Miao has not forgotten...

Before the Pleasant Goat and the Bear came out and became enlightened, Blue Cat was the king of IP derivatives. At that time, the schoolbags carried by children basically had the "Blue Cat" pattern printed on them.

 Pleasant Goat came later.

 Before 2008, the influence of the Blue Cat IP was wider than that of Pleasant Goat, and it knew more people.

The only pity is that at that time, everyone didn’t have much money in their pockets, and the children’s pocket money was not as rich as the children today.

 Even no pocket money at all…

So at that time, the IP of Blue Cat was very popular, and there were many peripheral derivatives, but most of them were peripherals such as clothes, shoes, schoolbags and pencil boxes.

 Toys and dolls are quite rare.

no way!

 This is the same as what happened to the American Film Studio.

　　When animation was at its most popular, it did not catch up with the era of the most affluent material life. Everyone did not have much money in their pockets, and there was no way to support it.

 Think about it from another perspective.

  If Bears and Pleasant Goat were born 10 or 20 years earlier and became popular all over the country, it would be difficult to persist. After all, the value of IP would not be maximized at that time.

Therefore, it is really not easy for the Blue Cat series to persist for so many years, from its peak at the beginning of the century to the subsequent nirvana and rebirth of "Blue Cat Dragoons".

At that time, there were no animations as popular as Blue Cat, but they were all out of date.

 Only the Blue Cat series has survived, and is surviving well with the help of the Dragoon series...

 “Dragon Riders is a good work!”

Gu Miao thought to herself.

I have to admire the vision of the director of the original Blue Cat series, who used children's natural curiosity about dinosaurs to give the Blue Cat series a new lease of life.

If it weren't for the special sentimental bonus towards "Three Thousand Questions of Naughty Blue Cat", to be honest, the Dragon Riders series would be Gu Miao's best choice.

But feelings are also a kind of power.

Three Thousand Questions may be slightly inferior to the Dragon Riders in terms of story brilliance, but after all, these are Gu Miao’s childhood memories.

 He will do his best to make this animation so that Three Thousand Questions can be reborn in this parallel world and become a childhood memory for a generation.

 …

 The first season of Three Thousand Questions, which is often said to be the beginning, is the "Humor Stage" series.

 This season, each episode is an independent story.

Most of these stories take place in children’s daily lives. Through these short stories, animations convey knowledge about astronomy, geography, life philosophy and other aspects to children.

 An animated children's encyclopedia!

In addition to the "cat and mouse" pairing of Blue Cat and Naughty, the main characters appearing in the animation include animal anthropomorphic characters such as Feifei, Fatty and Curry.

 Among them, Feifei is more famous.

To be precise, Feifei, the fox, can be regarded as the "supporting role" of the Blue Cat series to a certain extent.

 Looking back at naughty…

 It's a little bit different.

Gu Miao did not mean to belittle naughty, but just wanted to describe a fact.

　　At the beginning, the animation was set up with the dual protagonists of Blue Cat and Naughty. Naughty and Blue Cat are complementary characters like Pleasant Goat and Big Big Wolf, Tom and Jerry, Bald Qiang and Xiong Daxiong Er.

 But it was not difficult for everyone to find out later.

Naughty, the second male lead, has been getting less and less attention, and his status has plummeted.

  Why is it called the Blue Cat Series and not the Blue Cat Naughty Series?

This is mainly because the original naughty second male lead was far less popular than the first male lead, Blue Cat, and was almost a supporting character, so he was omitted.

 In fact, at the beginning, when Dragon Riders was first broadcast, Gu Miao was surprised.

  Why the Blue Cat Dragoons and not the Blue Cat Naughty Dragoons? The second male lead who complements each other is not even worthy of mentioning in the title?

All right!

From this point of view, naughty has indeed been marginalized and has lost its previous status and glory.

 This is what happened in the original version.

Gu Miao will not let such a thing happen in the Wanbao version. He wants to make Naughty more popular and no longer be reduced to the background of the blue cat.

 Three Thousand Questions was fine in the early stage.

 But in the later stage, "Cat Brother" was too dazzling, and his naughty aura was gradually obscured. By the time of Dragoons, Naughty was completely reduced to an ordinary supporting role.

 The problem of naughty was actually foreshadowed a long time ago.

 Smart, naughty, and full of adventurous spirit, these characters are fine individually, but when combined together and applied to Naughty, there is a problem.

ˆThe mischievous high IQ is reflected in the animation, but there are slightly fewer opportunities to reflect it.

 The naughty childishness, and the fact that he puts his companions into danger because of his love for adventure, is something that needs to be revised.

 Don’t let him be disliked by the audience.

  Sometimes, the audience’s favorability for an anime character is accumulated bit by bit.

And it’s easy to destroy this goodwill, all it takes is a plot that’s not mind-boggling, or a detail that doesn’t fit the character.

Just like Boiling Sheep, he was brave and reliable for so many episodes, but the image he created was destroyed in just a few episodes.

Who still remembers that Boiling Yangyang was a very reliable partner at first? All they remember is his dog-licking attitude towards Meiyangyang.

 A good person who has done a bad thing all his life will be praised as a heinous person; a bad person who has done a good thing all his life will be praised and whitewashed.

This kind of thing is so common!

 The reason why the character Naughty is not as lovable as the Blue Cat, or that the impression left on the audience is not as profound as the Blue Cat, is ultimately down to the details.

If the details are done well and the characters are enriched, the second male lead Naughty will still be very stable, at least he will not be marginalized, let alone be demoted to a supporting role.

 It’s such a shame to be naughty.

 The good twin stars were reduced to supporting roles in the end, which may be a regret for many fans.

Even Feifei is liked by so many people...

 (End of this chapter)