My Animation Era

  Chapter 1050 Cultivation Realm? Different world!

  This summer, everyone was ignited by a movie called "Wolf Warrior 2".

  Under the shining of this big day, whether it is a popular reality show variety show, a hit era drama, or a cartoon animation, they are all reduced to a foil.

  People only saw the movie-watching frenzy caused by "Wolf Warrior 2", but they didn't notice that there is another animated movie with a box office of more than one billion in this summer vacation...

  It's a bit sad to say.

  A box office of more than one billion yuan is considered a very explosive result in the animation circle. If it is normal, when a movie with such achievements as "Bear the Treasure" is released, various media will definitely report and dig deeper.

  But this year's summer vacation is obviously different from usual.

  Newspapers, magazines, TV, radio, portal websites, big V bloggers, and even self-media marketing accounts all focused on the movie "Wolf Warrior 2".

   As for the Indiana Jones?

Feel sorry!

  Is this movie available for summer vacation? ah! A total of 1.567 billion box office, how come I have no impression?

  Reality is so cruel.

  As an animated film with a total box office of over 1.5 billion, it was actually in an embarrassing situation when it was released, and no one paid attention to it. It is really speechless to say it.

  In traditional sports competitions, there is a saying well said that the runner-up is the biggest loser!

  Gu Miao feels that this sentence is not against the law when used in the film market. After all, judging from the release of "Bears of the Lost Treasure", is there any difference between the runner-up of this summer vacation and other films?

   "Don't be embarrassed, there is still a difference."

  Du Hao coughed, with an embarrassed expression on his face: "Anyway, we had a good time in the past few weeks. Who said that the half-time champion in the summer vacation is not the champion?"

  Half-time champion, right?

  Gu Miao listened with disgust, rolled her eyes and said, "Let's forget it, I feel blushed when I say this."

  Instead of bragging about the so-called half-time champion, it’s better to put it another way: the movie "Bear of the Lost Treasure" crushed "Wolf Warrior 2" in terms of the number of young people watching the movie, and we are the champions!

  As the saying goes, as long as the prefix is ​​long enough and there are enough attributes, everyone will be the first.

   "This statement is good..."

  Du Hao greatly praised: "It just so happens that we are also taking advantage of the popularity and attracting more viewers to order on the Wanbao video website."

   Nothing to be ashamed of.

  Wolf Warrior 2 is now the largest source of traffic on the entire network, as long as it can catch a little heat, it will be a big success in publicity.

   What's more, this kind of mentally handicapped comparison method used by mobile phone manufacturers is outrageous, but it is all telling the truth!

"up to you."

  Gu Miao shook her head. Anyway, he only provides suggestions and is not responsible for specific implementation. Netizens can't scold him if they want to.

   Rather than rubbing the heat, he wants to know what Du Hao thinks about the overseas release of "Bears In The Haunting Of The Treasure Bear"?

  Blood of the Lost Treasure was screened in many countries and regions, not only Nihan and Southeast Asia, but even small-scale screenings were held in North America and Europe.

   This was also thanks to an unsolicited British publisher.

  They seem to be very optimistic about the "Bears In The Bears" series. Not only have they won the exclusive overseas distribution rights of "Bears of the Lost Treasure", but they also said that they can cooperate with them in the future "Bears In The Bears" series.

  Gu Miao found it quite interesting at first.

  The difficulty of going overseas for Huaguo movies is not so high, not to mention that "Bears of the Lost Treasure" is still an animated movie.

  At the beginning, even the major Chinese Zodiac film "Pleasant Goat and Big Big Wolf" had no overseas distributors willing to act as agents. How come overseas distributors approached the door just after the first theatrical version of "Bear Infested" came out?

  He and Du Hao didn't think much about it.

  Based on past experience, they judged that "Bears of the Lost Treasure" did not have much future overseas, so they completed the exclusive distribution agency contract at a very favorable price.

  How did you know that the movie "Bear the Lost Treasure" performed well after its overseas release?

   It did not break the box office beyond imagination, nor did it cause a sensation in overseas markets...

  But the cumulative overseas box office has reached 20 million US dollars without knowing it, and it is still growing.

   Judging from this result, this British publisher with a unique vision has made a lot of money. After all, they did not spend a lot of money to win the exclusive overseas distribution rights.

  Gu Miao brought Du Hao here to ask him what he thinks about this matter.

"Not bad!"

  Although Du Hao was very surprised, he didn't expect that "Bears of the Lost Treasure" would have a box office of tens of millions of dollars in overseas markets, but he didn't think it was a bad thing.

  Although in the short term, they are short-sighted and have been missed by others.

  But from the perspective of long-term cooperation, the unexpected overseas box office performance of "Bear the Lost Treasure" is definitely a good thing, laying the foundation for the release of subsequent films.

  After all, with this successful experience, it will definitely be smoother than it is now when seeking overseas distribution cooperation for the second and third major films of "Bear Infested".

   "I didn't ask you that!"

   "I mean, based on the box office performance of "Bears of the Lost Treasure" overseas, do you think "Bears Infested" has a basis for global promotion?"

   After Gu Miao finished speaking, before Du Hao could answer, he added another sentence: "I mean the entire IP, not just the movies."

"Well…"

  Du Hao fell into deep thought.

   Tens of millions of box office, the unit is US dollars! This achievement is already amazing for domestic animated films.

  The most important thing is that you can't just look at the numbers. He also saw the enthusiastic response of "Bear Infested" in some European countries and regions through this series of numbers.

   You must know that "Bear the Lost Treasure" is shown in overseas countries, and the number of theaters where it is shown is definitely not many. There may be only a few dozen or even a dozen theaters in a country.

  Under this premise, it is worth pondering if the movie can still win tens of millions of overseas box office.

   "You can give it a try."

   "Some countries with relatively high acceptance, and countries where "Bears of the Lost Treasure" has a relatively high overseas box office this time, you can try to promote it."

  Du Hao seriously explained: "The next movie of The Bears, we can consider adopting the Chinese-English bilingual production mode, and try to make some adjustments in the content."

   This attempt is conservative.

  If the feedback is good and it really works, then pay more attention to it in the future. If the feedback is poor, forget it!

   "You have a point."

  Gu Miao frowned and said, "It's really too big a step to promote the world. Then listen to you, do a pilot in some countries and regions first, and then make a decision based on the feedback."

  He was still too excited.

  Tens of millions of dollars at the overseas box office mean nothing, after all, this is just the first big movie in the "Bear Infested" series.

   Maybe it was a flash in the pan?

  …

  The overseas box office of the movie "Bears of the Lost Treasure" once made Gu Miao very excited. After all, this is something that even the original version failed to do.

   But after the excitement passed, he also regained his composure, realizing that he could not be blinded by the dollar.

  Domestic animation, especially "Bear Infested" animation with "Huaguo characteristics" is not as easy as imagined.

   "Pleasant Goat and Big Big Wolf" has been going overseas for so many years, and it has been painstakingly managed for a long time. Except in Southeast Asia and a few countries, it has not seen any improvement.

  As the saying goes, if you plant flowers deliberately, the flowers will not bloom, but if you plant willows unintentionally, they will make shade!

  Wanbao invested a lot of energy in overseas markets, such as "Pleasant Goat and Big Big Wolf", "The Adventures of Little Carp" and "Bear Infested" and other animations, with little success.

   On the contrary, animation works such as "Pokemon", "Yu-Gi-Oh" and "The Adventures of Uncle Dragon", which did not spend much money on publicity, and did not put much energy into them, have become very popular overseas...

  What does this mean?

   Explain that in the development of overseas markets, it is very important to choose the right theme and direction. As for the amount of investment, it is second.

  Speaking of which, among the animations that Wanbao is producing, there is one work that may be popular overseas in terms of subject matter.

   That's right!

  This work is supervised and produced by Brother Fat Tiger, and jointly created by Wanbao Animation and Beep Reading.

"real or fake?"

  When Mr. Gu said that animations with this theme might be very popular overseas, Chen Hu couldn't hold back his expression.

  Let’s not talk about whether foreigners will read this kind of passionate network article, assuming they are interested, the question is can they understand it?

   "Why can't you understand?"

   "It's nothing more than the fact that some realm magic weapon terms are hard to pronounce and hard to remember. If you are really interested, I don't think this is a problem."

  Gu Miao raised her eyebrows and said, "What's more, for those difficult-to-pronounce nouns, just use some tricks when translating them, just change them to a plain and straightforward name."

  The number of foreigners who read online articles may not be many, but the love of this group of people for online articles is obvious to all. After all, even drug addiction can be quit. To be honest, it is a bit scary.

   And there's a little more.

  There is a big gap between simple text reading experience and visual communication.

  The plot of the story of the son-in-law and the fairy king, in Gu Miao's opinion, completely crushes those old-fashioned and vulgar reincarnation animations in another world.

   To be reasonable, if you can even watch that kind of different world reincarnation anime, if the web-based animation is well-made, wouldn't it be possible to attract the audience?

   "That's right!"

  Chen Hu was faintly persuaded by Mr. Gu.

  He has never thought of packaging a comprehension online animation into a reincarnation animation in another world.

if it is like this…

  Change the name that is common in other world light novels, and then confuse the immortal realm in the animation... A different world reincarnation anime with a unique, brain-opening, vivid and interesting story is born!

   "Good good good good!"

  The more Chen Hu thought about it, the more excited he was, and he was eager to try it out: "I'm going to hire a few voice actors from Neon, and when the time comes, I'll pack it up and send it to Neon as an ordinary Reincarnation of Another World."

   "Be sure to disguise yourself."

  Gu Miao instructed: "If you want to broadcast on Neon, remember to emphasize in the publicity that this is an epoch-making and innovative lightly modified animation of another world!"

"I see."

  Chen Hu nodded.

   There is no need for Mr. Gu to remind him of this point. Since it is an act, then he has to do a full set. If it is reincarnation in another world, then it is reincarnation in another world, what? Isn't the rebirth of the fairy king called reincarnation?

...

   Did you say it was a different world?

  The idea of ​​packaging "The Immortal Son-in-Law" into a different world animation, and then sending it to Neon to lure the dead into a trap, was not the first idea that Gu Miao proposed.

   It was Hou Bin, a hanger, who inadvertently revealed the truth when he complained about a new series of Neon Different World in the company group.

   "Upgrade to fight monsters and pick up treasures, cave academy auction, there is an old man in the ring, a pet is a beast, refining tools and alchemy, training formations, apprentices, girls, younger brothers..."

   "Neon different world animations are getting more and more boring. There are only a few routines going back and forth, and it looks as awkward as the fantasy fairy tales in the 2000s!"

  His words made Gu Miao suddenly realize that it seemed to be true.

  Although everyone is playing routines, and the templates are very similar, there is no such thing as a superiority, but the online routines are better than novels, and I have never seen them!

  So he urged Chen Hu to make a Japanese version of "Zui Son-in-law Immortal King", and send it to the neon market to test the waters.

  It is uncertain whether the effect is good or not.

  But one thing is certain, that is, the plot idea of ​​Huaguo Wangwen will definitely make the eyes of Neon Azhai shine.

  Once you watch a lot of routines, you will really feel tired, such as the current regular opening and regular development routes of different world animations.

   But what if an unconventional pattern pops up?

  For example, everyone is struck by lightning and then crosses. The audience is tired of watching it. What will happen when a dump truck suddenly hits and crosses?

   The essence is the same.

  But I have never seen this kind of routine, so many people will be impressed by it, and then they will be interested in the development of the story afterwards.

   Of course, this is just a hypothesis.

  Because there is no precedent, and no one has made a similar attempt, so Gu Miao is not sure whether the result is like this.

  Anyway, the cost of trying is not high, it is nothing more than hiring a few professional neon voice actors.

  In addition, Wanbao has a branch in Neon, and its network of contacts is not bad. It is not difficult to broadcast on Neon TV, so you can give it a try.

   It doesn't matter if it fails.

   But if it succeeds, it will be interesting. These domestic web adaptations and animations won’t rush to develop the neon market, right?

"Not too possible."

   "On the one hand, other domestic animation companies do not have our resource advantages. On the other hand, I don't think other companies will attach importance to overseas markets."

   Lao Zhang, who entered the office with a cup of coffee, shook his head and said, "There are language and cultural advantages in China, and there are more than one billion people in the country. Isn't the market potential much stronger than overseas?"

  Gu Miao and Chen Hu were silent.

  Lao Zhang’s meaning is very clear, no matter how the project of the son-in-law fairy king is done overseas, the most popular viewership is still in China.

   Only by winning the recognition and support of domestic audiences can Wanbao hope to get a piece of the pie in the "era of web adaptation", so that it will not fall behind Penguin too much.

  The good news is that Zuo Son-in-law Immortal King is produced in 2D, which is not on the same track as other 3D web-based animations.

   The bad news is…

   Audiences who like to watch animations adapted from web texts seem to be 3D school, especially female characters with exquisite character modeling, which are everyone's favorite.

  Animation adapted from web texts produced in 2D, or the theme of "Xianxia Fantasy" with many fighting scenes, can it really win the favor of the audience?

  (end of this chapter)