My Animation Era
Chapter 1046: different national competition
The movie "Bears of the Lost Treasure" was released and attracted the attention of many media.
Three days before the premiere, the box office results and attendance were mediocre, but these media bloggers still gave positive comments.
This is not collecting money.
Whether it is Wanbao or Gu Miao, they will not do such a thing as paying money to buy good reviews. After all, no matter how good the word of mouth is bought, it will be a mirror image after all.
The emergence of good reviews is still due to the excellent quality of the movie "Bears of the Lost Treasure", as well as the simple and complete plot design that is funny but touching.
All audiences who have watched the film, no matter men, women or children, are full of praise.
There is good news and bad news.
The good news is that with the arrival of July, the summer vacation has officially kicked off. With its excellent word-of-mouth performance and sufficient screening rate guarantee, "Bear the Lost Treasure" will definitely make the movie box office take off.
The bad news is that due to the downturn a few days before the premiere, the theaters are already considering whether it is possible to reduce the number of films for "Bears of the Lost Treasure"?
Movie theaters are open for business.
Before it was released, for the sake of Wanbao's sake, "Bears of the Lost Treasure" was over-scheduled.
After the release, the attendance rate of the film has not increased, which also makes the theaters a little worried. After all, there are so many empty seats, why not use them to show other new films!
Gu Miao's hard-talking was the only way to stabilize the representatives of theater chains who were fluctuating in their minds, and temporarily retained the filming rate of "Bears of the Lost Treasure".
But the theaters also said.
The excess schedule of "Bears of the Lost Treasure" can be maintained for at most one week. If the attendance rate is still so low in the next few days, the schedule rate must be adjusted downward.
"A week is enough!"
Du Hao said with a smile: "In fact, since yesterday, the attendance rate of the movie has already increased significantly."
The holiday season is here!
The holiday time of each province is not the same, but no matter what, you can definitely have a holiday in July.
As soon as the children have a holiday, the attendance rate of "Bear the Lost Treasure" will inevitably take off, and the box office trend of the movie will inevitably usher in a major turning point as the attendance rate increases.
By the way, I mentioned it.
Despite the low attendance rate a few days before the premiere of "Bear the Lost Treasure", the performance was a bit sluggish, but the screening rate is on the table. No matter how low the performance is, it is not the existence of other films that can compete with others.
In just three days since its release, "Bear the Lost Treasure" has already surpassed 150 million in cumulative box office.
Although this box office is all due to over-scheduling, the actual attendance rate is terrible, but the average daily box office increase of 50 million is already one of the top hit movies in the same period.
Du Hao was very satisfied with this.
After all, the box office of the previous few days was purely for Tu Yile, and the children were not on holiday, so the 150 million box office is no different from what was picked for nothing.
From the beginning of July, the box office of the movie "Bears of the Lost Treasure" really started to explode. If there is no accident, the cumulative box office must be at least 1 billion.
…
After the movie was released, Gu Miao no longer paid attention to the follow-up of "Bears of the Lost Treasure".
Do not misunderstand!
It’s not that he doesn’t care about the film’s follow-up box office trend, nor does it mean that he doesn’t pay attention to the first big movie of The Bears, but that he has other things to be busy with.
For example, the rebroadcast of "Yangcun Guardian".
After a month-long update broadcast, the animation "Yangcun Guardian" finally ushered in the final ending.
Precisely.
In fact, there is not a month. As early as 10 days ago, the last episode of the animation "Yangcun Guardian" has been updated on the Wanbao video website.
But the characteristic of online animation is that as long as the website is updated, no matter it is twelve o'clock in the noon or three or four o'clock in the morning, the audience can watch it anytime they want, without being restricted by time and region.
Which leads to…
Even though the ending of "Guardian of Yangcun" was updated very early, there is still a large audience, and it took four or five days to see it.
Ten days is a critical time.
During these ten days, the viewers who should watch have basically seen the ending, while those who haven’t watched it may be because they are too busy or simply forgot.
Excluding those viewers who have not watched the animation until now, it can be said that "Yangcun Guardian" has ended its premiere on the network platform, and it can be considered to rebroadcast.
Naturally, there is no need to replay the video on the Internet platform. After all, the video is posted on the Internet. Viewers who want to watch it a second time can click in to watch it at any time.
Gu Miao's so-called rebroadcast is mainly aimed at the TV platform.
"The speed of domestic network development, although it is considered to be very fast, ranks among the top in the world."
Gu Miao pondered: "But we must also notice that in remote rural areas or mountainous areas, there are still many children who do not have the conditions to enjoy the online world. Television is still the only way for them to get in touch with animation."
"Exactly!"
Everyone nodded in unison.
Mr. Gu has touched on the key point, and also revealed the main reason why "Yangcun Guardian" is rebroadcasted on the TV platform.
Coverage!
The network platform covers a wide range. After all, there are so many netizens in the country. Whether it is a computer or a smart phone, the penetration rate has reached an astonishing level.
But can the Internet platform really cover every corner of the motherland, including children in remote mountainous areas?
I'm afraid it can't be done.
In order for those children to also see the animation "Guardian of Yangcun", it is imperative to log on to the TV platform for rebroadcast.
This matter has been discussed.
As the children's cartoon channel with the highest national coverage and the widest audience, CCTV Children's Channel will be the best choice for rebroadcasting "Yangcun Guardian".
Another children's channel?
Although their bids are higher and they are more sincere, their coverage is not as wide as that of CCTV Children!
Take the well-known Shonan Children's Channel as an example. As one of the top children's cartoon channels in China, backed by the big tree of Shonan Satellite TV, it is reasonable to say that the coverage is wide enough.
But the problem is...
In some remote mountainous areas or rural areas, the satellite TV pot just cannot receive the signal of the Shonan Children's Channel.
What should I do?
Satellite TV pots have not been banned at the moment, and most viewers in rural areas watch TV through this small pot.
The shortcomings of this kind of satellite cooker are well known. Some channels cannot be received, especially TV channels with strong regional characteristics, which cannot be watched after a few provinces.
But CCTV, especially CCTV’s flagship channels such as CCTV 1, Children’s Channel and News Channel, not only cover the entire territory of the country, but even if you go abroad, you may still be able to receive the signal.
The coverage is outrageous...
It was based on this consideration that Gu Miao chose CCTV Children instead of Red Crane Cartoon or Shonan Children, which were more sincere and offered higher prices.
After all, it doesn’t matter if you have less money, the key is that the animation should be seen by more audiences!
…
In addition to the summer vacation in July, there is another big event that the children are very interested in.
Wanbao Cup National Competition!
As a derivative event of the animation "The Prince of Tennis", the Wanbao Cup National Middle School Tennis Competition has been held twice so far, and this July is the third one.
During the three competitions, countless tennis prodigies emerged.
The event, which was originally unknown and received little attention, has become more and more popular, and it has become a nationally recognized tennis event.
Not only the whole country...
It is said that in foreign countries, there are also many tennis fans who like to watch the Wanbao Cup Tennis Tournament, and some professional players even travel thousands of miles to watch the game live.
The high popularity of the event has also attracted many sponsors for this event.
Old Zhang told Gu Miao that few companies were willing to sponsor the previous two national competitions, and basically relied on Wanbao Group for support.
But starting this year, more and more sports brands have paid attention to the "Wanbao Cup Tennis Competition", actively sponsoring the event and funding certain school teams.
Take the well-known sneaker brands Naidi and Akdas as examples. These two top sports brands in the world have expressed their intention to sponsor the Wanbao Cup National Competition.
It's just that they require that once they accept the sponsorship, the players must wear their brand of jerseys and sneakers, and they are not allowed to wear other brands.
This rule made Gu Miao feel bad. After all, the contestants are all students, so they can wear whatever they like, can you control it?
Therefore, Wanbao rejected the sponsorship of these two big names.
But the other party is not discouraged, since the event officials do not accept sponsorship, then go sponsor the teams below! Naidi sponsored Jingcheng Foreign Language Middle School, and Akdas sponsored last year's national runner-up Qiushi Middle School...
Not only are sponsors pouring in, but the national competition, which was only broadcast live on the Wanbao Video website before, was sold out this year.
Didn’t expect that?
CCTV 5 was very interested in broadcasting the event, so they approached Wanbao to discuss and won the broadcasting rights at a price of half selling and half free.
Only for the national competition!
They are not very interested in the East China competition, the provincial and municipal competitions, and the so-called regional qualifiers before the national competition.
The TV broadcast is only available in the national competition stage. According to CCTV, the previous competitions are not worth broadcasting. Watching the online video is enough.
"What about the World Championship?"
"World Championship?"
"That's right! We, Wanbao, are actively communicating with overseas tennis associations, planning to hold a world-class tennis tournament for middle school students."
This was not Gu Miao's whim.
In fact, he never thought about organizing the World Championships at all, let alone the so-called active communication.
Mainly some overseas middle schools, seeing the popularity of the Wanbao Cup, also want to participate. But the Wanbao Cup is a domestic competition, how can foreign schools be allowed to participate?
So Lao Zhang proposed that the competition mode of the Wanbao Cup should be copied to several interested foreign countries. At that time, the champion and runner-up of each country's national competition can participate in the final world competition.
This is the so-called World Championship.
The nature is similar to the U17 World Cup in "The Prince of Tennis", but the U17 World Cup is a confrontation between national teams, while the Wanbao Cup World Championship is still mainly a confrontation between "schools".
And the contestants are also limited to junior high school students. High school students cannot participate. If they want to participate, they must participate in the World Youth Championship.
"That's a good idea!"
"The World Championship can also be televised, but in what month do you plan to hold the World Championship?"
"next year!"
Gu Miao shook her head and said: "The World Championship will definitely not be held this year, and it will probably not be held until next year."
"Then let's talk about it next year."
CCTV is very interested in Gu Miao's so-called World Championships, especially the accompanying CCTV journalists, keenly aware that this may be a great news material.
No matter who wins or loses, such a competition involving cross-border confrontation will definitely attract the attention of the whole people, and the popularity will be many times higher than that of the national competition.
Big news!
After seeing off the visiting guests and finalizing the TV broadcast, this year's national competition officially started at Jiangchuan Feiyang Stadium.
In this year's national competition, there are no dark horses from previous years. The schools that advance to the top 16 are basically strong schools that have achieved results in the previous two sessions.
It is worth mentioning that, as last year's national champion and this year's defending champion, Jiangchuan No. 1 Middle School's performance in the knockout stage is really impressive.
You don’t really want to defend your title, do you?
Jiangchuan No. 1 Middle School, led by Shen Chao, performed extremely well under the premise of replacing most of the main players.
Many professionals have asserted that if other schools did not hide their strength, this year Jiangchuan No. 1 Middle School would 100% defend their title.
"so boring!"
Ma Kui, who accompanied Mr. Gu to watch the game, yawned and said: "6-0, this strength is too crushing."
"really…"
Gu Miao nodded.
His expression was a little embarrassed, as if he didn't expect that the strength gap of this year's participating teams would be so exaggerated.
In the national competitions in the past two years, dark horses appeared frequently, and the confrontation between schools was back and forth.
But this year is a little different.
The strength gap between the teams is too great, and there have been four consecutive 3:0 opponents in the knockout round.
This kind of game looks really boring. After all, are you here to watch the crushing game? Can you have a bit of an upset show?
An upset is impossible to be upset.
With such a big gap in hard power, and the fact that the newcomers of Jiangchuan No. 1 Middle School have made rapid progress under the guidance of student Shen Chao, it is difficult for any team to stop them from winning the championship.
Just when Gu Miao thought that this year's national competition would be the most boring one, a middle school from North America proposed an application for an exchange friendly match with the national champion, which aroused Gu Miao's interest.
"Friendly match?"
"It is said to be a friendly match, but it is actually here to smash the field."
Old Zhang said with a smile: "The other party is not kind, do you need me to reject them?"
"No, promise them!"
Gu Miao said thoughtfully: "They want to spoil the scene and suppress our national champion's limelight, but I don't think Jiangchuan No. 1 Middle School will necessarily lose."
If it was an exchange match like this two years ago, the result might not be easy to say.
After all, at that time, the domestic tennis environment was very poor, and there were not many talented teenagers emerging, so it was normal for them not to be able to beat others.
But it is different now. The current domestic tennis environment has become very good, and the strength of the national champion should not be underestimated. With Shen Chao, a BUG player in charge, the exchange match may not necessarily lose.
Gu Miao has great confidence in Shen Chao.
He feels that this exchange match may not necessarily be lost. Since there is a possibility of winning, why not agree?
If you win, the Wanbao Cup Tennis Tournament, wouldn't you be able to use this opportunity to promote it to the world?
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