My 26-year-old Female Tenant

I sorted out some fragmented ideas about this promotion plan in my brain, and then said to Fang Yuan: "For this promotion plan, we can think outside the box. My idea is that, in addition to the 8 international first-line brands, Other ordinary brands still follow the previous promotional methods, that is, simple discounts and gifts, we don’t need to spend too much time on this, and the time does not allow us to disperse our energy too much.”

Fang Yuan nodded and said: "I understand what you mean, and I agree with your idea. This promotion is mainly to highlight the image of our top department store. The focus of the promotion plan should be carried out around 8 international first-line brands. Tell me about your plan. How to integrate these 8 first-line brands to make this promotion plan.”

I thought for a while and said: "The eight first-tier brands of our Polaroid Department Store include almost all categories of daily necessities, including clothing, bags, watches, jewelry... This kind of inclusion is our advantage, and it is also conducive to our matching promotions. .”

   "How to match?"

  “First of all, we need to create enough motivation for consumers to buy subjectively. Of course, promotion is an important means to stimulate purchase motivation, but this is not enough. We need to further stimulate their purchase** at the psychological level.”

   "You continue to talk."

   "We first segment the market. Those who can buy luxury brands must be high-end people, but there are also occupational differences and wealth differences among high-end people."

   Fangyuan nodded and said, "Yes, women are the main buyers of luxury brands. These women are either the top elites of the company, or rich girls, or..."

"Or the mistress who was taken care of!" I said it instead of Fangyuan. I have been in the department store industry for many years, and we have a very specific classification system for the target consumer groups. Ironically, we have studied the luxury brand of Polaroid Department Store. The consumption structure of the company, the company’s executives accounted for about 10%, the rich second generation’s consumption accounted for about 30%, and the remaining 50% were basically abnormal purchases. Therefore, it is often seen in high-end shopping places that young and beautiful women walk in with successful men Luxury brand stores, of course, this is just an internal survey we do, not official and authoritative, but it is enough to explain the problem.

   "Why, are you planning to use this as the entry point?" Fang Yuan asked sharply.

  I nodded and said, "That's right, you know this type of women. They have long been insecure emotionally. They need a kind of sustenance. Even if this sustenance is false, they will feel comforted."

   "So, what's your promotional theme?"

"Love is not extravagant... During the event, the discounts that should be given will be given. At the same time, as long as you purchase products in luxury brand stores as a lover, we will give you a commemorative membership card of our department store. In the second year of the event, if the couple still Come to our department store to buy luxury goods together, then we will return cash to their commemorative membership card, return 10% of the shopping in the second year, increase to 15% in the third year, and increase to % in the fourth year. It can enhance the continuity of consumption, and second, let these consumers get double compensation both psychologically and materially. In fact, those women don’t really care about the so-called cash back. What they care about is a kind of psychological comfort. They also hope to have Love, I hope love lasts forever."

  Fangyuan thought about the feasibility of this idea in silence, and said to me for a long time: "I basically agree with this promotion idea, but whether it can be operated or not, we still need to hold another meeting for a collective discussion."

  I nodded and said, "Okay, I'll follow your arrangement."

   Fangyuan joked: "Zhaoyang, it seems that you have a general understanding of women's minds. If your judgment on that type of women is correct, the sales promotion strategy against Zhuomei this time will definitely be a great success.

I don't have words, but the understanding of that kind of women is given to me by going to nightclubs these years. As for whether their psychological characteristics can be used as the basis for business behavior, I don't know for the time being. If they are lucky enough to be adopted by the company, the market will finally verified.

  …

   After a busy day, it’s finally time to get off work. The colleagues in the office have left one after another, and the surrounding area has gradually quieted down. I lay on my back in the office chair and closed my eyes to rest, but my heart still couldn’t calm down.

Another ringing of the mobile phone brought me back to reality, I wiped my face heavily, picked up the mobile phone from the table, looked at the number, and unexpectedly found that it was my father calling, I was a little surprised, and left home All these years, I took the initiative to call him, and he hardly contacted me. Sometimes I wonder if he has forgotten that I am a son who is wandering outside. In fact, I know that he has not forgotten, so he will come to see me every time he passes by Suzhou on a business trip, but he is not very good at expressing emotions.

  I habitually lit a cigarette before answering the phone, and yelled: "Dad."

   "Well, have you eaten yet?"

   "I haven't finished get off work yet, the company is busy recently."

"Oh."

   "Can you call me?"

   "I don't have time to go to Suzhou recently. The rice and flour I told you about last time have been sent to you by courier. You should pay attention to collecting them these few days."

   "Oh." I replied weakly.

  Ban Dae was silent for a while, but he didn't mention the matter of hanging up the phone. I was a little surprised by his abnormal behavior, but he still waited patiently.

   "Zhaoyang, how are you and that girl?"

  I knew Ban Dae was talking about Mi Cai, but he pretended to ask, "Which girl?"

"It's the girl who lives with you. By the way, your mother knitted two scarves this time, and she also knitted one for her. You can give it to her later. Also, you have a big temper, so don't lose your temper at her." Let her live together and don't quarrel."

While Ban Dae was talking, I counted the total number of words he said in this sentence in my heart, and I was surprised that there were 64 words in total. It seems that he has never said so many words in a sentence since I consciously knew how to count. Yes, I suddenly feel that this world is really fickle, even my father has changed, it has become so talkative!

   "You and my mother don't even know their names, but you are so enthusiastic and even knit scarves for people, do you think it's appropriate for you?" I said a little dumbfounded.

  Ban Dae then said something that made me vomit blood: "You lived with her, why do we want to know her name?"

  For a long time, I helplessly said to Ban Dae: "You are right, I will do everything you tell me."

   "Treat her well, she is a good girl."

Ban Dae's repeated emphasis made me helpless, but I didn't dare to hang up his phone rebelliously, and said helplessly again: "My dear father, you only saw her twice, you can tell if she is a good girl or not! Is it because she is innocent, or are you scheming?"

  Ban Dae ignored my teasing, repeated "Treat me well" and hung up the phone.

  Listening to the hang-up tone of "beep", I didn't know what it was like, so I couldn't help but ask myself: How should I treat her well? Now I am like a bystander watching helplessly as her uncle Mi Zhongde raised a cruel knife and fell towards her.

Putting the phone back on the table, I leaned heavily on the back of the chair, patted my face with my hands, closed my eyes, and thought of her long hair hanging down her shoulders but so lonely, the blood vessel connected to my heart It seemed to be torn apart, and in an instant there was a painful suffocation.

The phone rang again, this time it was from Mi Cai, and I remembered that she had promised me in the morning: she would help me move when she was free, and she should be off work right now, so she took the initiative to contact me. Truly a woman who walks the talk.

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  Recently, there are two updates every day. Don’t worry, because on the 22nd, you will participate in the explosive update week of the station. Then you can just wait for the rich and handsome people to go crazy. In addition, the new book list is already number one, thank you for your support.