My 26-year-old Female Tenant

Li Xiaoyun left the coffee shop in such a hurry, but I still saw her back before getting into the car through the glass window, and I didn't take a sip from the cold coffee cup until she completely disappeared from my sight , and then looking at those standing buildings and the flow of people and cars passing by downstairs, it seems to have seen a sea of ​​bitterness, so the place where I live now has become a harbor, maybe this is why people like to go to coffee shops, actually I really can't drink the taste of this coffee. What I like is that I can use a leisurely gaze to watch the cars coming and going outside the shop and the indifference erupting from the mobile crowd.

After paying the bill, I left the coffee shop and went to the shopping mall to buy a massage chair and some other suitable things for my father and mother. Maybe this is the general mentality of being a child. When I am around, I always like to make up for it with material things. Fortunately, I still have the ability to make up for it with material things. When I think of myself a few years ago, I really don’t know what to give back to my father and mother. Although they Don't necessarily care about this kind of material return.

  ...

Early the next morning, I took the train back to Suzhou. At noon, I made an appointment with Fang Yuan again. The two met in a tavern near Zhuomei. After the meeting, Fang Yuan told me that Xiang Chen would come soon , because he also intends to contribute to this Zhuomei Christmas event, and discuss with us what role his resources can play in this event.

Before Xiang Chen came, I chatted with Fang Yuan first, and he told me that he had reached a cooperation intention with Jian Wei, and would use Zhuomei's own advertising resources to exchange Jian Wei's Simei advertisements for other spreads. In addition, it also signed a cooperation agreement with two 4S stores of Mercedes-Benz and Porsche on Christmas Day. Of course, this cooperation agreement has a premise. Zhuomei must ensure that the two 4S stores The information about the new car launch event will be disseminated to the audience, but generally speaking, the implementation of my previous ideas is going smoothly.

  About 20 minutes later, Xiang Chen also came to the teahouse. After sitting down, he took out two packs of Zhongnanhai (Super Class) from his briefcase, threw one pack to Fang Yuan and me, and said, "Take it and smoke."

Fang Yuan opened his pack, gave one to me and Xiang Chen, and lit one for himself. In fact, these days we smoke Zhongnanhai brand cigarettes as usual, but it’s not the six yuan cigarettes anymore. For example, the price of Zhongnanhai (super first-class) in the Wuyi pack is already hundreds of dollars. This change seems to indicate that after these years of hard work, the three brothers in the dormitory have gradually entered the High society, at least consumption is close.

The familiar mixed smoke smell soon permeated the private room, and Xiang Chen said to Fangyuan and me: "Jian Wei probably told me about Zhuomei's Christmas event this time, and I heard that a large-scale will be used. Advertising resources, all-round publicity, I also hope that I can contribute.”

Fang Yuan said: "You are in the business of high-end tobacco and alcohol, and the product types are too single. Simple promotions can be included in Zhuomei's overall activities, but at best, it is equivalent to adding a luxury brand, and it won't have much effect. .”

  Xiang Chen took a puff of cigarette and asked me: "Zhaoyang, what do you think?......"

  I thought about it for a while and asked him: "Currently, your company occupies at least 40% of the high-end tobacco and alcohol market in Suzhou, right?"

   "We have set up special counters in Zhuomei and Baoli, the two most high-end shopping malls in Suzhou. In the high-end tobacco and alcohol market, we can still achieve a 40% share."

After getting Xiang Chen's reply, I nodded and turned to Fang Yuan and said, "If Xiang Chen joins Zhuo Mei's event with all his strength, then the uniqueness of the event will be reflected, and there is absolutely no way for competitors to imitate it. The key depends on what means we use to amplify his joining advantage."

At this time, my thoughts were running fast, and there seemed to be a storm in my brain. Neither Xiang Chen nor Fang Yuan disturbed me, and patiently waited for the thoughts I was brewing. "I want to do a shopping-themed aerial reception on Christmas Day," they said.

   Fang Yuan immediately questioned: "How can shopping be combined with a reception?"

  “The reception is to give back to the high-end customers for their support to Zhuomei all the time. The purpose of shopping is to not deviate from the theme of the event. In the end, we want to make a breakthrough in the turnover.”

   "Tell me about the idea of ​​execution."

After another moment of contemplation, I said: "I want to use the glass passage on the top floor of Zhuomei to set up an event site for the reception, called the Sky Cocktail Party, and at the same time gather Zhuomei's existing luxury brands and sell them at the reception. , and the wine for the reception will be provided free of charge by Xiang Chen's company to the high-end customers who come to participate, of course the wine must be high-grade, otherwise it will not reflect our sincerity in giving back to high-end customers."

Fang Yuan frowned, and replied: "This idea is achievable, but these free high-end famous wines are a huge fee, and I can't apply for so much activity funds. If Xiang Chen's company provides them for free, it will The fee is also terrible, we can't let him suffer!"

I lit another cigarette, continued to brainstorm, and said for a while: "Think about it, the people who came that day were all high-end customers. Once these people gather together, especially those with girlfriends and partners, it is inevitable that there will be comparisons." , it is easy to produce impulsive consumption, which we can make full use of.”

   "How to use it?"

"Look for an auction house to cooperate and hold an auction of famous wines, jointly held in the name of Zhuomei and Xiangchen Company. The advantage of doing this is that high-end customers of Xiangchen Company can also be introduced to this reception, so as to cooperate with Zhuomei If the high-end customers gather together, it will be a huge buying group. The purchasing power at the reception must be astonishing, and once the auction is successfully held, Xiang Chen will definitely not suffer a loss. At the same time, Xiang Chen will cooperate with Zhuomei to hold the auction For this reception, it is impossible to cooperate with Baoli again, so this is an event that Baoli will never replicate. Even if you go to another wine shop, it is impossible to have Xiangchen's strength, so we can guarantee the success of the event Uniqueness, hit Polaroid hard!"

Xiang Chen immediately understood my intention, gave a thumbs up and said: "Awesome, Zhaoyang, you are definitely a master at integrating resources! The famous wine on the day of the event will be provided by our company for free, and our company also has a lot of wine for auction In fact, there are many famous collections with a market price reaching 6 figures.”

Fang Yuan nodded, and said: "Firstly, we will gather high-end customers as a reward for tasting famous wines. At the same time, the scene is full of luxury goods. We can then do a luxury runway show to satisfy their sense of status in consumption. Moreover, bringing these high-end groups together can easily trigger impulsive consumption, and I personally judge that this activity may achieve unexpected results!"

  “Yes, if it’s just regular consumption, it’s not practical to double that of Polaroid. Only by stimulating the impulsive consumption of high-end consumer groups can we truly achieve an explosive breakthrough in sales.”

  Fang Yuan asked me thoughtfully: "So have you thought about the advertising copy for this reception?"

  I blurted out: "Appreciate a vision, look to the future."

   "Appreciate a vision and look to the future. This is very in line with the theme of the air reception, and it is also very imposing. It can cater to the psychological demands of those high-end consumer groups. They always like to stand on a high place and look down on the world!"

I smiled and replied: "The reception in the air is the key point. I don't know if there is such a combination of shopping, receptions, auctions, and catwalk shows in the retail industry... By the way, Xiang Chen, I hope you can donate part of the proceeds from the auction to charity. We shouldn't make this activity too utilitarian, otherwise those high-end consumer groups will resist. More importantly, Giving back to the society is also the spiritual awareness that we businessmen must have.”

Xiang Chen nodded and said: "Okay, there is no problem at all. Anyway, I joined this event to help my brother. Making money is second. As long as the cost can be kept, all the money I earn will be donated to charity organizations." .”

Fang Yuan's expression finally relaxed a lot, and he said: "Now we have the general idea and framework of the event, and I will refine and implement the rest..." He paused, and then said with a heavy breath: " In other words, it’s been a long time since our three brothers have cooperated like this, and I really found the feeling I had back then... Thank you very much for your support!"

  I smiled and replied: "You should thank Xiang Chen and Jian Wei, they are really supporting you, I have other motives besides supporting you..."

Fangyuan handed me a cigarette, lit it for me, and responded with a smile: "I understand...don't worry, as long as I can stay in Zhuomei this time, I will treat Zhuomei as my home and go to I have worked hard for it all my life, and I really hope that after this event, the barriers that Mr. Mi has towards me can be eliminated.”

I patted Fangyuan on the shoulder and said: "You have such determination, in fact, I should thank you, this woman Mi Cai is too difficult, and there are not many people around who I can really trust, I sincerely hope that you can support her Let's go with Zhuo Mei...Come on, brother!"

Fangyuan nodded, and I finally breathed a sigh of relief at this moment. With my many years of experience in the industry, I believe that when so many resources are integrated, this Zhuomei Christmas event will definitely be able to achieve success. Success, and Fang Yuan's execution ability is beyond doubt.

  After the three of them smoked for a while, Fang Yuan confirmed to me again: "Zhaoyang, are you sure that the launching ceremony of your company's microfilm will be held in Zhuomei as scheduled?"

   "There should be no problem."

"Have you signed a contract with Le Yao? ... There must be no mistakes in this matter, because this is to be promoted as a key point. If they can't appear at the event, we can't If it is suspected of defrauding consumers, the image and credibility of the group will definitely suffer huge losses!"

   "Aside from verbal promises, there is really no formal contract!"

   "Hurry up and sign a formal contract to clarify the responsibilities of both parties and reduce the risks on Zhuomei's side, okay?...This is a serious event, so it's better to be on the safe side."

  I nodded and said, "Sure, I'll find her to sign the contract as soon as possible."

  Fang Yuan nodded. I can't help admiring his delicate thoughts. He is indeed a master of execution. He has even considered the contract issues of the third party of the event. With him, the risk of the event will be minimized.