My 26-year-old Female Tenant

  <, Wei Manwen applauded for me together, I came to their side, and asked the doubts in my heart: "Why did you come together?"

< replied: "We just met at the entrance of the alley. Teacher Wei bought some hangover medicine for Robben. As for me, I just arrived in Suzhou from Shanghai, and I couldn't wait to congratulate Robben. I read it afterwards. His concert videos are very rock and roll, and he also played the essence of rock and roll, he deserves to be called the new godfather of rock and roll in the industry!"

  < This came specially to congratulate, and Robben just flicked the cigarette ash in his hand, and then said "Thank you."

<'s expression showed a trace of sadness, but she smiled for a moment, clenched her fist and said "Come on" to Robben, but how much pain and helplessness was contained in the encouragement full of smiles, only she I know that at this time, I really hope that Robben can marry Wei Manwen earlier, maybe at that time, cc will really let go of Robben in his heart and pursue his own happiness.

  ...

On the afternoon of the next day, Fang Yuan and I met at a teahouse opposite Zhuomei as scheduled. Before I had time to enjoy a cup of tea, I asked him directly: "Zhuomei's Christmas activity plan, how do you start?" Have you planned it?"

Fang Yuan replied with a distressed face: "The plan for the event is under preparation, but it always feels a little less vigorous, and it is difficult to form that kind of panic buying effect... We are all planning backgrounds, you should understand, It is basically impossible to achieve twice the turnover of Polaroid without forming a panic buying effect.”

I nodded, and after thinking for a while, I said, "Actually, the direction of planning is already in place. After all, first-tier luxury goods will not have a rush-buying effect, so the focus of this planning should be those quasi-first-tier brands and second-tier brands. ..... As for first-line luxury goods, I suggest to do it with independent activities. You can set up two special teams to be responsible for the planning plans of two different levels of brands, which will be more efficient... "

   "This... I think it is feasible, then, what other good suggestions do you have?"

"Then it's the publicity after the event plan comes out. I think this publicity is more important than the event itself. After all, on Christmas Day, the promotions of the two shopping malls will not differ too much, so what kind of publicity path will these Accurate communication of promotional information to consumers is the key to widen the gap." After a pause, I continued: "We have unique advantages in this regard, as far as I know: Jian Wei's advertising company has already controlled most of Suzhou's The mainstream advertising channels, as long as we make reasonable use of these advertising channels, we will be able to complete the set sales target on Christmas Day.”

   Fang Yuan nodded, and said: "I agree with this, but in terms of business, we can't use Jian Wei's advertising channels in vain. If we use them on a large scale, we don't have such a large advertising budget."

"I have also thought about this. We can use Zhuomei's resources to exchange the same amount as Jianwei's advertising company. First of all, Zhuomei is located in the most golden location in the city center, which is a good advertising resource in itself, and the traffic is also enough. Big, the corridors inside the shopping mall, and even the aisles are all advertising resources that can be developed, and the right to use this development can be handed over to Jian Wei's advertising company, and then run by their company. Anyway, their company has so many customers, For example, real estate developers will definitely be interested in such advertising resources, and they can be converted into advertising revenue at that time, right?"

   "The idea is very good, but Jian Wei's company still needs secondary development before it can be converted into usable advertising resources. No matter how you look at it, Jian Wei is also at a disadvantage..."

I smacked my lips and said: "You are too practical. If you were another advertising company, you might not accept this kind of exchange plan, but we and Jian Wei have been friends for so many years. There must always be some human affection involved. What's more... Besides, if Zhuomei's own advertising resources are well developed, it may not be a loss-making business for Jian Wei's advertising company. I think Jian Wei's company is here to act A platform that integrates resources, and then uses these integrated advertising resources for the most suitable customers, will be a profitable thing for many parties...As the vice president in charge of marketing of Zhuomei, you will know , especially some real estate developers, they cherish the high-end customer base of Zhuomei very much, and they would like to develop the idle advertising resources of Zhuomei for their use... So, if Jianwei's advertising company can Doing a good job of this platform for integrating resources is not only a manifestation of the company's own capabilities, but also a classic advertising planning case for the advertising planning industry."

   "Yes, but is it more appropriate for you to talk to Jian Wei about this matter, or is it more appropriate for me to talk to Jian Wei?"

   "You should go..."

In the past, Fang Yuan might have ridiculed me and him about who should go to Jian Wei, but now he is obviously not in the mood, and after lighting a cigarette, he shows a thoughtful expression again. Judging from the current trend , Christmas activities must be a huge chess game, and he, the person in charge, is required to coordinate every detail.

After a while, he said to me again: "Let's move forward and talk about it. After the advertising channels are settled, there is still one missing point that can attract attention, that is, to completely overwhelm the explosiveness of Polaroid Department Store in terms of momentum." point, this breaking point can be an independent event or an organized event, have you considered this?"

  I nodded: "Since I took the initiative to come to you, I will consider what should be considered, but whether it is feasible or not, I still need to discuss it with you, and of course I must obtain the approval of other Zhuomei senior management."

  Fang Yuan looked expectant, and said to me: "Tell me, I still have some authority on Zhuomei's marketing."

After I sorted out my thoughts a bit, I said to Fang Yuan: "Since you divide the hot spots in marketing into independent events and organized activities, then I will give you a framework plan from these two aspects... .First of all, let’s talk about organized activities. I have recently paid attention to the new car trends of various car brands. Among them, Porsche and Mercedes-Benz have a model that will hold a new car launch conference during Christmas. I think so, and cooperate with them. Provide a venue for them to hold a new car launch event. According to past practice, on the day of the launch event, these two brands will definitely invite their own brand spokespersons to attend the new car launch event. Their spokespersons are all first-line stars. In addition, these two high-end car brands are also very attractive to high-end customers, so holding a new car launch event in Zhuomei, a high-end shopping mall, is also a mutually beneficial business cooperation... Let's talk about the independent incident..." After taking a sip of tea and moistening my throat, I continued: "You may not know that Le Yao and her fiancé Cao Jinfei have agreed to participate in "The Road to Literature and Art" This project is a tailor-made micro-movie, so I plan to hold the opening ceremony of the micro-movie in Zhuomei. I believe that the popularity of the two of them occupying the headlines of the entertainment section for a long time will definitely attract enough attention for Zhuomei on that day. ...that could serve as a flashpoint for a stand-alone incident."

Fangyuan exhaled heavily, and said, "If both of these things can be achieved, it will be a sure thing that Zhuomei Shopping will overwhelm Baili Department Store in terms of momentum on Christmas Day. In the history of Suzhou's department store industry, there has never been a It is a precedent for three first-line celebrities to appear in a shopping mall at the same time, especially Le Yao, who has faded out of the public eye but is constantly talking about the popular king, which can attract the public's attention even more. Points are indeed enough, such a lineup can even be said to be a luxury for a shopping mall in a second-tier city!"

   "So coupled with the strong advertising resources of Jianwei Advertising Company, it is still possible for us to complete the sales target set in advance on Christmas Day."

"Well, Le Yao is your friend. I'm not too worried about her, but I'm afraid it's not easy to invite Porsche and Mercedes-Benz to Zhuomei to hold the new car launch conference. After all, they have no history of cooperation with Zhuomei before. .”

"You don't need to worry too much about this. After all, the merchants are all profit-seeking. With Zhuomei's status as the leading high-end department store in Suzhou, there is no reason not to come to their new car launch conference. After all, Zhuomei has spent a lot of resources on this. They are attached to Zhuomei, and they will save a lot of money just for advertising, and most importantly, they also get the most needed hot spot in marketing... ..”

Fangyuan finally had a relaxed look on his face, he extinguished the cigarette in his hand and put it in the ashtray and said to me: "That's fine, I will plan a complete activity plan with my team as soon as possible, and then we will discuss it with you at that time." You communicate once... But what we are talking about now is some peripheral things in marketing. Regarding the core sales strategy, you should also help think about it. It is best that the competitor Polaroid Department Store has no way To achieve the sales strategy, so that it will be foolproof."

  I nodded and said, "I'll try my best...Let's keep in touch at all times."

"Hmm..." Fang Yuan responded, and then said worriedly: "Zhuomei is really in troubled times now, judging from the current situation, it will be a matter of time before Weiran's zh investment company withdraws its capital... ..This hurts Zhuo Mei's vitality, and I don't know if President Mi can withstand this huge pressure and make Zhuo Mei go public successfully?"

   I was disturbed for a while, took a deep breath of the cigarette in my hand and said: "There is no unparalleled road, let's do the things in front of us first."