My 26-year-old Female Tenant

  When I proposed to change the name of the bar to "The Fifth Season", everyone couldn't understand it. Finally, cc asked me: "Zhaoyang, does this fifth season have any special meaning?"

"Traditional bars use excitement and popularity as selling points to attract consumers. Of course, the pursuit of excitement and popularity in bars is also the most important factor that stimulates consumers to spend money...However, it cannot be ruled out that a very small number of people They are pursuing a quiet and natural bar consumption environment, such as the customers who came here today."

I also said: "This very small part of the consumption demand is the driving force for the transformation of our bars. For example, assuming that there are 100,000 consumers in Suzhou City who will go to bars for consumption, even if we divide them at a ratio of 100 to 1, There are also a full 1,000 people who tend to go to literary bars for consumption. If we transform to meet the consumption needs of these people, even if there are only 1,000 people, it is enough to support a bar. Of course, it will definitely not be 100 in reality. With a ratio of 1, there will not be only 1,000 consumers with literary and artistic consumption needs. Therefore, after we have accurately positioned the characteristics of the bar, we can infinitely ignore the harsh market environment of the entire commercial street, because once it is formed Word of mouth spreads, and consumers with strong consumption demands will take the initiative to find them.” < and Robben showed a thoughtful expression at the same time, and this time it was Robben who asked me a question: “Suzhou also has the kind of literary bar you mentioned. One family, but the business is not very good!"

I nodded and said: "I know that bar. Although it is a literary bar, it has no clear theme, and the consumption environment of the entire bar cannot keep up with the industry level. There are two bars, and the consumption environment is relatively high in bars, which has laid a good foundation for marketing."

   "I agree with this, but how do you plan to define the business theme of our bar?"

I thought for a while and said: "Spring symbolizes vitality, summer symbolizes enthusiasm and vitality, autumn represents late happiness and joy of harvest, winter has the romance of snow, and the purity of ice... so there will be a fifth one. Does the season contain vitality, enthusiasm, happiness, harvest, romance, and purity? If there is, then it will be the most beautiful season in life. If not, we are looking forward to and fantasizing from the bottom of our hearts... and our "fifth Season" theme bars were born out of such longings and fantasies...and finally meet the consumption needs of some literary and artistic consumers."< and Robben nodded at the same time, and even Mi Cai nodded thoughtfully.

I continued: "I plan to divide the bar into four areas: spring, summer, autumn and winter, and then decorate according to the most beautiful characteristics of the four seasons. For example, the area representing autumn will have mature fruit trees and decorations of fallen leaves, representing winter. The area will be covered with snow and the ice will be crystal clear...Consumers can freely choose the area they like for consumption."

Mi Cai, who had been silent all this time, finally spoke instead of me: "The whole bar is the fifth season, because it already contains the most beautiful scenery in spring, summer, autumn and winter." You are really creative, at least this is a business theme that appeals to me, and I like it very much."

I smiled and said: "You are a typical representative of literary and artistic consumers... But the real difficulty in marketing lies in the dissemination of bar information. Although we know that there are many literary and artistic consumers, they are scattered all over the place. Our limited funds It is also impossible to do coverage advertising, and the word-of-mouth communication among consumers is too inefficient, and when they spread, it is very likely that our bar has closed down early due to lack of funds!"

After I finished speaking, Mi Cai nodded and said: "Your analysis is quite right. This is the difficulty of marketing. If this bar is opened in a bar street that has already formed a climate, the target users are relatively concentrated, and word of mouth will spread quickly, but In the new commercial street that has not formed a consumer atmosphere, it is not practical to rely on word of mouth!"

  I lit a cigarette, took a deep breath, and finally said: "The only thing we need to do is to burn the boat. We really don't have much time left. First, we need to renovate the bar. As for the dissemination of information in the bar, we can think about it as we renovate."

Regarding my statement, Mi Cai smiled, and said: "Business operation requires courage. In the case of no other way, breaking the boat is the only choice at present. I believe that since you can come up with a fifth season like this In the process of renovation, we will definitely be able to find a solution to the dissemination of information in the bar...Come on, Zhaoyang!"

Seeing Mi Cai's trusting expression, my heart throbbed inexplicably, but I also felt a sense of satisfaction from a man. This sense of satisfaction made me more confident. At this moment, I believe that I can overcome all difficulties with my own ability to make this room The bar was brought back to life.

  At this time, Mi Cai unexpectedly took out the checkbook from her handbag, immediately filled out a check for 10,000 yuan and handed it to me, saying, "This money should be used as the renovation fund for the bar."

  I didn’t reach out to pick it up. Although the money is very tight now, the 150,000 yuan that Le Yao left me in the end can barely support me.

Mi Cai put the check in front of me and said, "With the money you have now, it won't be effective in decoration, so just keep it... Also, let me declare that this money is definitely not for repaying your favor , it’s because the business theme of the fifth season has moved me, so it’s my shareholding, is that okay?”

   Robben, who has always been cool in front of women, is no longer cool, and said with the same joyful tone: "I agree with Mi Cai's shareholding, the bar may really be saved!"

  After everyone expressed their opinions, Mi Cai looked at me with a very serious expression and asked, "Is it okay, Zhaoyang?"

  I didn't express my opinion immediately, but I looked at Mi Cai, and I couldn't help wondering: Was she really moved by the business theme of "the fifth season"? And is the future profit of the bar attractive to her, the general manager of a super shopping mall?

   If not, what is her real motivation?

   Or maybe I was thinking too much, maybe she just used this kind of investment behavior as a seasoning agent for a boring life, and it didn't have any complicated purpose.

  Finally, I nodded to Mi Cai and said, "Welcome to the fifth season, the theme music bar."

  Mi Cai smiled slightly, stretched out her hand to me in a rare way, and said, "We are happy to cooperate."

  And I took a moment to hold her hand and said, "Happy cooperation!"

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   Some Diaosi posted a photo of Ma Shengxi in the picture area, don't think I don't know him, he has already reported it to the administrator.

   It is recommended not to wait for the third update.