My 1999

Seven o'clock in the morning.

Liang Feng drove to Sanlitun. As the store manager of Kunlun Home in Sanlitun, he got up early.

When he parked the car and walked to the square in front of Kunlun Home, he was also shocked!

Since the release of Kunlun mobile phone, people have been queuing outside Kunlun Home in Sanlitun, which is the flagship store.

There were not many at the beginning, but more and more recently.

But he never expected that there would be so many today.

Looking at the dense crowd at the scene, he roughly counted and there might be hundreds of people, and the number is still increasing.

The mobile phone will not be officially sold until nine o'clock. There are still two hours. It is estimated that there may be one or two thousand people blocking the door of the store by then. This is not a small number.

Liang Feng looked at the brand new and transparent glass door at the door of the store. It should not be so easy to break at four million yuan a piece?

He thought of the scene of the supermarket discount and the old men and women scrambling to squeeze in, and he felt terrified instantly.

Not daring to neglect, Liang Feng immediately took out a brand new Kunlun mobile phone from his pocket and started calling employees.

"Where are you? Are you on the way? Come to the store quickly. There are seven or eight hundred people blocking the entrance of the store..."

"Notify other employees and hurry to the store to maintain order."

...

Liang Feng's tone was very excited. As the store manager of Kunlun's House, so many customers came today, which was beyond his imagination. He was afraid of messing up and causing some problems.

Someone around noticed the phone Liang Feng put next to his ear. The large Kunlun phone logo on the back was very conspicuous, and they immediately surrounded him.

As soon as Liang Feng hung up the phone, he saw a group of people surrounding him vaguely, and asked in surprise:

"What are you doing...?"

"Is this a Kunlun phone?"

Someone looked closely at the phone in Liang Feng's hand, saw the full touch screen, and was sure that he was not mistaken.

"Can you lend it to me?"

"Hey, how did you buy this phone?"

"Brother, how do you think it works?"

...

After hearing the noise here, more and more people came to watch the excitement. Liang Feng was surrounded by a wall of people, and was watched like an animal. The buzzing sound around him made his head hurt.

Oh, I was careless!

Fortunately, he was smart and put the phone in his pocket quickly when there were not many onlookers. He was a little afraid of being robbed when he held it in his hand.

"Everyone is wrong. I am here to queue up to buy a phone just like everyone else."

Liang Feng hurriedly explained to the people around him and tried to get out of trouble.

"Brother, I can see clearly that your phone is Kunlun. It is exactly the same as the picture on the Internet. Take it out and have a look. Don't be so stingy. We won't steal your phone."

"That's right. We will go into the store to buy a phone later. We don't need your phone."

Liang Feng is not reluctant to part with a phone. He is mainly afraid that so many people will rush to play with the phone. If he is not careful, it may cause unnecessary chaos.

"Everyone, I really don't have..."

Halfway through the conversation, the phone in Liang Feng's trouser pocket suddenly rang, and everyone cast their eyes on his trouser pocket.

"Answer it, why don't you answer the phone?"

"It must be Kunlun's phone. It's like he's afraid that we will steal it. What's there to be afraid of?"

Under the gaze of countless people, Liang Feng took out his phone with gritted teeth. Everyone saw clearly that it was Kunlun's phone, and there was an uproar immediately.

Seeing the two words "Mr. Lei" written on the caller ID, Liang Feng was suddenly shocked. He didn't care about anything else and quickly answered the phone.

"Boss Lei, it's me."

"I heard you squeezed everyone to pieces?"

Liang Feng glanced around and saw the noise. He smiled bitterly:

"The situation is a bit complicated. Seven or eight hundred people surrounded the store. Even I was surrounded.

Ah? Can't you hear clearly?"

While talking loudly on the phone, Liang Feng politely pushed aside the crowd: "Sorry, please make way."

After all, this is Beijing, the best place. Although the onlookers wanted to see the real appearance of Kunlun mobile phone, no one really tried to snatch Liang Feng's mobile phone or stopped him from leaving.

Like peeling an onion, Liang Feng pushed aside the crowd layer by layer, and finally walked out and breathed a breath of fresh air outside.

He turned his head and looked. There were still countless eyes staring at him, or at the mobile phone in his hand.

"Why was it so noisy just now?"

Liang Feng hurriedly explained his experience.

Lei Jun was immediately amused.

"So you have finally escaped the encirclement now?"

"Escaped."

Liang Feng walked farther and farther, and was already a few hundred meters away from the square. He looked back and was still frightened.

It's not that he is timid or has never experienced big scenes.

It's that dozens or hundreds of strangers surrounded him, making a lot of noise and making his head dizzy. He was in a state of confusion.

"I know, you wait at the scene, I will arrange a team to come and maintain order."

Lei Jun hung up the phone, took a long breath, and called the boss immediately.

...

By 8:30 in the morning, more than a thousand people had gathered in the square in front of the Kunlun Home flagship store.

It was a dark mass and a mess.

When rational consumers arrived, they were scared away by so many people and planned to buy again in two days.

There were also couples arguing, accusing each other of getting up late and breaking up if they couldn't grab a mobile phone.

In fact, the mobile phone was just a fuse.

Liang Feng hid in the dark, observing the situation on the scene while contacting and directing all parties.

The first to arrive were the staff of Kunlun Home flagship store.

They found Liang Feng, reported to the supervisor, and saw that there were so many customers gathered at the door. They hurried to open the door, but were stopped by Liang Feng.

The scene was so chaotic that once the door was opened, it might be impossible to control the situation.

Then a group of people had to wait, and finally waited until 8:30, when the company's security team arrived.

Under the escort of dozens of uniformed, muscular bodyguards.

Liang Feng led a group of shop assistants to the store door in a mighty manner, and the originally impenetrable wall of people was immediately split open.

How embarrassed Liang Feng was before, how calm he was now.

Many people recognized Liang Feng who had just fled, and now seeing him walking in front with an outward-facing eight-character step, with a leadership style, they were more certain of their guesses.

When Liang Feng and his team arrived at the store entrance, Dahai, who had been guarding there for several hours, quickly pulled away the old brother who was still unwilling to move.

Liang Feng took the loud speaker handed over by the security personnel, stepped on the temporary plastic stool, and began to speak loudly, instantly attracting the attention of the audience.

"Dear consumers, Kunlun House will open soon, and mobile phones will be on sale soon.

However, the number of people who can be received at one time is limited. In order to have a better shopping experience, please line up in an orderly manner..."

Liang Feng was talking here, and dozens of security personnel had already started working over there, turning the messy crowd into a long line.

In addition, the security personnel also moved the isolation railings and made them into a Z shape, shortening the line that was about to extend to the road a lot, and a square could barely accommodate it.

During the whole process, some small episodes also occurred, because there were always people who wanted to cut in line.

Or there were quarrels between the queuers, but with the joint efforts of dozens of security personnel, these things were properly handled.

After finishing these tasks, it was already 9:00, a few minutes past the official sales time, and the crowd in line began to voice dissatisfaction.

The store manager, who had entered the store early and made all preparations, ran out of the store to inform Liang Feng of the news.

The latter immediately began to let the first batch of 100 customers through the glass door and walked into Kunlun House.

Dahai and several friends entered the store happily. Looking at the clean, tidy and brightly lit store, they all couldn't help but check if there was mud on their shoes to see if they would get dirty.

"Oh my god, this decoration will cost a lot of money, right?"

Dahai glanced at the friend who was talking and sneered:

"What do you think? This is worth 100 million."

Not only Dahai and his group were shocked, but also other consumers who entered the store with them.

For most people, they have never seen such a luxuriously decorated mobile phone store, and even if they have seen it, it is a luxury store.

On second thought, with the expensive price of Kunlun mobile phones, it can also be regarded as a luxury product.

There are dozens of large solid wood tables in the lobby on the first floor.

On each table are several Kunlun mobile phones, and an employee wearing a work T-shirt with the Kunlun Home logo stands by, smiling and warmly greeting every customer who enters the store.

Seeing the staff so enthusiastic, Dahai and his friends are not so reserved.

The 100 customers who entered the store were divided into two teams, and half of them went to the second floor, where the layout was similar to that of the first floor.

Dahai and a group of friends stayed on the first floor.

Several people gathered around a table, watching the staff introduce and demonstrate the various functions of Kunlun mobile phones to them.

In their excitement, Dahai and his friends temporarily forgot their tasks and went down to try out the mobile phones. They tested all the functions and found that they were expensive for a reason.

After a while, Dahai saw that several friends were fascinated by the game, sliding their fingers constantly and chopping fruits vigorously, so he walked over and patted them on the shoulders.

"Okay, okay, stop playing!"

Several people looked up at Dahai in surprise. The latter said nothing and pointed to the distance. Someone had already paid and walked out with a shopping bag.

Not daring to delay any longer, Dahai and others called the staff over.

Reading the error-free version! 6=9+Shu_bar first releases this novel.

He opened his mouth and wanted to buy 100 mobile phones, 50 4G versions and 50 8G versions each.

"I'm sorry, because there are too many people buying Kunlun mobile phones, in order to take care of the majority of people as much as possible, the company stipulates that each person is limited to buying five."

"Five, this is too few. My family is not enough, give me a little more, 20."

"I'm sorry, sir, the company stipulates that I have no right to change it."

The lady in work clothes smiled.

Dahai and others tried their best, but in the end they could only take five.

There was no choice but to take five mobile phones each and leave in the envious eyes of the queue.

In fact, several people did not go far, and they had a disagreement halfway.

Dahai thought he could take a gamble and bet that Kunlun phones were out of stock. He could make more money by selling them later.

Other friends thought that there were still one or two thousand people queuing at the scene, and those who were waiting behind might not be able to buy a phone even if they waited for seven or eight hours.

He could take the opportunity to sell them and make a small profit.

There is no mature way for scalpers to speculate on mobile phones, so Dahai was a little unsure. After discussing with everyone, he decided to sell a few phones first.

So after the group stored their things, they turned back.

"Brother, do you want the Kunlun mobile phone you just bought?"

"It's guaranteed to be authentic. You can check the goods first and then pay."

"Look, there are so many people queuing up. Only 100 people can enter the store at a time. You may not get your turn even if you queue for ten hours."

"It's so hot today. If you girls get sunburned and tanned, the loss will be huge. How much cosmetics will it take to make up for it."

...

Dahai's accomplices were selling products at the end of the team, and Dahai stood aside to watch the wind and observe the reactions of each customer.

After asking around, it turned out that some people were really interested in the goods they had.

"How much?"

"4G version 4199 yuan, 8G version 4999 yuan."

"Fuck, you guys are really cheating, you added 200 yuan at once, I don't want it."

"No, no, no, brother, don't leave, the price is negotiable, it's so hot, we just earn money for a bottle of water."

"Add 50 yuan at most."

"Brother, add more."

...

After a round of bargaining, Dahai's friend finally sold a Kunlun mobile phone with 4G memory for 4099 yuan.

After the mobile phone was taken and the goods were inspected in public, a young man paid the money readily and left happily with the shopping bag, no longer having to queue in the scorching sun.

Seeing this scene, some people in the queue began to be tempted. It was not too outrageous to increase the price by 100 yuan and queue a few hours less.

With the first person to eat crabs, there will be the second and third.

In just half an hour, Dahai's accomplice sold five mobile phones and easily earned 500 yuan, which made Dahai, who was watching from the sidelines, feel a little itchy.

Xu Liang stood aside. He had just arrived and saw all this.

"Isn't the company limited to purchases? Why are there scalpers?"

He wore sunglasses, a T-shirt, beach pants, and a pair of slippers on his feet. He was dressed in ordinary clothes.

Lei Jun was also dressed in casual clothes.

"The company stipulates that each person is limited to buying five mobile phones."

"Five? Why?"

"It's mainly because many family users come here and buy for the whole family. So, we set a purchase limit of five."

Xu Liang nodded.

"Have you found the reason? Why are there so many more people today?"

"It may be related to a promotional method we did."

As he said, Lei Jun took out a tablet and opened it, found the Sina webpage, and soon saw the top news.

"Kunlun Mobile Phone Shines in Silicon Valley"

Click on the news.

Several groups of photos appeared on the screen.

Hundreds of blond and blue-eyed foreigners lined up in front of Kunlun House in San Francisco. The scene was exactly the same as what happened in Sanlitun.

Lei Jun exited and opened NetEase again.

"Kunlun, the Light of Chinese Products"

After clicking it, it was a short video.

A tall, hip-hop black man walked out of Kunlun House and showed the camera his Kunlun mobile phone with a happy face. His big white teeth were very eye-catching.

Then a few more photos were shown on the screen. They were similar. Whites, Asians, browns and other ethnic groups held Kunlun mobile phones and made various gestures and movements. Their expressions were more exaggerated than one another.

Sohu, Bing News, Tianya Forum, Penguin News, almost all the first-tier Internet platforms in China can see similar news that Kunlun mobile phones are hot-selling abroad and attracting European and American buyers.

"There is a common mindset in the domestic consumer market that 'foreign products = good quality' and 'foreign products are better than domestic products'.

Kunlun is a domestic product and is sold at a very high price.

So during this period, the growth rate of the foreign market has always been higher than that of the domestic market.

After comprehensive investigation, we came up with such a marketing method, but we didn't expect that it would suddenly trigger the sales of Kunlun mobile phones in China."

Xu Liang understood.

In this era, public intellectuals are rampant, and the ugly behaviors of foreign countries have not been widely exposed.

Netizens generally lack national pride and self-confidence, and always feel that their country is inferior to foreign countries in any aspect.

Many of the abuse, ridicule and doubts about Kunlun mobile phones are focused on the identity of Kunlun mobile phones as domestic products.

If it is a foreign mobile phone brand, the price is so high, many netizens think it is normal, it is a foreign product.

It is abnormal for it to be cheap after crossing the ocean.

If it is a domestic mobile phone, doubts will come, why do you sell it so expensive?

It has nothing to do with other factors, just because domestic products are the original sin and are stigmatized too seriously.

Moreover, there are still many false news spreading these days, and no rumors have been refuted, such as the Japanese elementary school summer camp, the oil paper package of the German sewer in Qingdao...

This actually reveals a kind of inferiority complex, always feeling that they are inferior to foreigners, and any leading position in China is questioned.

"Your marketing strategy is very good, keep it up." Xu Liang said.

Although I feel a little unhappy, the general background of the times is like this.

It's not just Kunlun. Many companies have top products, but they have to give them foreign names. For example, Youngor, OPPO and vivo.

Lei Jun nodded and said, "Mr. Xu, do you want to go in and take a look?"

"There are so many people here, I won't join in the fun. Wait till they get off work tonight and report today's sales to me."

"Okay."

Finally, after taking a look at the crowded Kunlun flagship store in Sanlitun, Xu Liang turned and left.