Movie Master

Never underestimate the power of the vast number of netizens, just like after every movie is released, the goofy scenes or hidden easter eggs in the movie are often deciphered immediately within a few days - if they are not discovered, it is not because the netizens are not strong enough , but they weren't interested enough in the movie, and that's the only reason.

Since the promotion of the viral video has never been officially recognized by Chaos Films and Lance, even though netizens found the words produced by Lancelot-Strello in the first viral video, they still did not Get attention - what if it's just a prank by netizens to attract attention? What if it was just a small video made by Lance in his spare time? What if it's just a false easter egg deliberately set by powerful netizens?

This directly led to the fact that after the second video came out, people still did not pay enough attention to it. Some people even speculated that this is the latest publicity strategy of a certain brand. For example, Morgan is going to launch a new retro sports car again. Relying on people's novelty-seeking psychology, the second viral video quickly spread widely. When the number of transmissions exceeded 1.4 million on the fourth day, some netizens finally discovered something strange.

The viral video, titled Look at That Bitch Zombie, is actually a bit like a cross between a video and a game. After opening the video, there is a video of about twenty-four seconds in length. In the video, three zombies wearing rivet high-heeled shoes—the outfit is exactly the same as the first video, with bare upper body and black overalls on the lower body. Pale all over, war smoky makeup, and then they... all started dancing!

The background music is Beyonce's Crazy-In-Love. His dancing posture was simply jaw-dropping, but in just 24 seconds, it completely overturned the three views of countless people, and he couldn't find the right words to describe his mood while being dumbfounded.

In the first two days, just this video of the zombie dancing has created a wave of spreading, and it has occupied the first place in Google's search keyword rankings. Get hot. Immediately after the third day, netizens discovered the New World. The dancing video was so shocking that they ignored that there was a dialog box in the lower part of the video. They only needed to enter various action commands in the text box. The three zombie actors There will be corresponding performances - from wailing to Michael Jackson's space dance, from pole dancing to Indian dancing, from somersaults to lady dressing, the variety is comparable to the treasure trove discovered by Alibaba.

In less than six hours, netizens discovered that this viral video can execute a total of 36 action commands. If the action commands cannot be recognized, they will show a bitch posture and point Looking at the camera and yelling at the audience, accusing the audience of being dissatisfied, and even asking them to do more and more excessive actions, the audience in front of the computer screen was stunned and overwhelmed. version, which also includes a version that curses people in Chinese.

This is simply like Alice entering Wonderland. Every netizen can't wait to start experimenting with all possible action commands, and happily instructs the three zombies in the video to do their best. This has become a trend since the beginning of 2006. Not only Fox TV, but also the other three major TV stations have joined the ranks of the hottest event; more than 20 talk shows including Oprah's Talk Show have joined the discussion, Ai Lunxiu even invited three male dancers in an innovative way to reenact the Men's High Heels/Sexual/Sensual Dance on the spot, which immediately ignited the topic.

On the fourth day, a brand-new craze began to appear on major video hosting sites: everyone imitated zombies dancing, not only men, but also women, and children, all wearing high heels, in a stiff but not charming way to dance. However, before this upsurge had time to sweep, some netizens discovered a brand new strangeness:

Thirty-seventh action command.

Brad Gray sat in front of the computer, carefully read the strategies posted by netizens on the Internet, and then watched the zombie dance again. Even though he had watched it more than fifty times, he still couldn't help shaking his head slightly. Lance's whimsy is truly insane.

Leaving aside the promotional effect of Mad Max 4, these two viral videos have already turned the world upside down. Before this morning, the forwarding volume of emails reached 500,000... This is just email forwarding. You know, on major video hosting sites, the click-through rate of this video exceeded three million in two days, and even the song Crazy Love benefited indirectly, returning to the announcement after three years The top 30 of the brand singles list is unbelievable. Now, it's up to Lance to turn that craze into a film's hype.

The dance video is over, and Brad typed Max in the box below, yes, Max from Mad Max 4, which was already in the first viral video It has been previewed, and now this command finally connects the two videos completely - except for the identical zombie shape.

After pressing the Enter key, the screen suddenly changed, and then I saw two people standing face to face. They were Lance and Charlize Theron. Both of them were not in their usual shapes, but in costumes that fit the zombie style. There is also a lot of oil stains on it. If you guess correctly, this is the appearance of the two people in the movie.

Lance yelled at Charlize, Water, I want water.

Charlize sneered, Why? I only have the last bottle, and I won't give it to you even if you sell yourself.

Puchi, Brad almost spit out the water that just poured into his mouth. Although he expected that this video would not be too serious, the two people were serious and funny, which was beyond his expectation.

Lance thought about it seriously, Then what do you want?

Charlize scratched her head and said hesitantly, If you are willing to be my blood bag... You know, there is no water source within a three-day drive, and I am your only hope.

Lance was silent for a moment, So, you want me to be your little boy?

Charlize shook her head, Everything is lacking in the last days, and there is no shortage of men. Don't you know that those women are all kept in captivity, and I managed to escape, so how could I need you to be my man/favor? said After that, Charlize looked Lance up and down, his eyes still on the crotch for a while, and then curled his lips, as if in disgust.

So, you're not worried that I'll take you back as a mother? Lance raised his eyebrows.

But Charlize didn't answer, but looked behind Lance with a look of astonishment on his face, Lance didn't look back, but waved his hands, and complained loudly, like an aunt bargaining in a traditional market, Hey , woman, I'm talking, and you distract yourself, it's very rude... But before he finished speaking, a group of zombies rushed over, and then Lance... exploded into countless pieces, a mass Mint green smoke dispersed.

As soon as the camera turned, Charlize ran forward, and the zombies chased her all the way towards the sunset.

The screen is black, the video is over, but the narration voice unexpectedly appeared, it is still Lance's familiar voice, with a hint of hoarseness in the low voice, My name is Max, once, I was a policeman, a A road warrior who pursues justice. When the world falls and the wasteland era comes, ah...

The last scream was so... so short, so absurd, so funny and so out of place, as if Max was pretending/forced, and then he was shot in the head. The absurd and unruly black humor really makes people laugh.

Hahahaha. Brad finally didn't need to bear it anymore, and burst out laughing. I have to say that this easter egg is really hilarious, especially when Lance and Charlize, who are relatively serious, high-end, and elegant, come to make fun of it, the laughter will definitely double.

It was hard for the laughter to stop. Brad wiped the moisture from the corners of his eyes and calmed down again. Now, he finally understands Lance's intentions. This hidden instruction is not only to successfully link the viral video with Mad Max 4, it does not need any extra publicity at all, people know that this video is for the movie. It was publicized in the early stage; and the concept of wasteland world was successfully introduced. After the exploration fun brought by the thirty-six instructions, people finally discovered the thirty-seventh hidden instruction, and they would subconsciously I am curious about the concept of Wasteland World. What's more, the zombies running through the two videos also aroused people's interest. It is conceivable that people will start to take the initiative to understand the wasteland world. This is the most brilliant place.

There is no deliberate advertisement placement, but let netizens take the initiative to discover and dig, and put on a posture of you didn't find it, this is your loss, and I don't care about it; there is no forced news dissemination, but it is Packed with humor, netizens can naturally complete the understanding of relevant knowledge while laughing; there is no blunt internal connection, but instead connects all publicity with details. The car publicity in the early stage has become the protagonist in the first viral video , and the subtitle prompt in the first video became the hidden command of the second viral video, using the principle of the treasure hunt game perfectly.

In other words, netizens are willing to be advertised.

Brad doesn't need to do market research at all, he can already foresee the follow-up development, people's interest in Mad Max 4 will only increase, and it is far ahead of other competitors-this is simply A publicity that cannot be copied, let alone surpassed.

In fact, as Brad expected.