Movie Master

Cole and Dorothy fell silent again, not in embarrassment, but in deep thought. Lance's simple words just now contained too much content. Lance was not in a hurry, and didn't make a sound, allowing the silence to slowly permeate.

After a while, Cole thought about it and asked, What if we collide with other blockbuster movies after we set the file?

This year's summer file can be described as very lively, warming up early, Mission: Impossible 3 has been confirmed as the opening blockbuster of this year's summer file, followed by The Da Vinci Code, X-Men 3, Superman Return, Pirates of the Caribbean 2, Miami Vice, Fast and Furious 3, Cars, and Poseidon will successively grab the beach, and there are as many as three works with an investment of more than 200 million. The cost of the works are all higher than 150 million, presenting a scene of prosperity in the blockbuster era.

In addition to these super blockbusters, Life Remote Control, The Devil Wears Prada, Talladega Nights, Dwarfs and other mid-to-low-cost comedy films are also surprises that have achieved great results in the summer, similar to last year The Wedding Crashers writing miracle happens almost every year.

All major film companies have a consensus to avoid confrontation as much as possible. This kind of internal consumption will often lead to the result of losing both sides, so the schedule arrangement is particularly important. For super blockbusters, it is best to release one every two weeks. Middleweight works in this category also need to arrange their schedules reasonably to maximize the box office as much as possible.

Now, Mad Max: Fury Road is also joining this year's blockbuster battle?

From the point of view of the work itself, no matter which work it is against, the title of directed by Lancelot-Strello is not inferior, but the problem is that the summer file is dominated by the six major film companies , Small and medium-sized film companies are almost all foils, let alone independent film companies. The huge gap in resource allocation and network strength puts Chaos Films at an absolute disadvantage. They cannot take advantage of any blockbuster film.

Cole heard Lance's tone just now, but he didn't care about the schedules of other blockbuster films. He focused on himself. After arranging a suitable schedule, let other major film companies come over? This... This is no longer bold, it is simply ignorant. Cole doesn't think Lance is such a brainless person.

Lance pondered for a moment and organized his words, Cole, do you think those big companies will easily let Chaos Films grow? Especially after so many conflicts broke out between me and them.

Of course not! Cole gave the answer without any hesitation.

Correct answer. Lance snapped his fingers, It's impossible for them to just sit and watch 'Fury Road' achieve good results.

After rejecting I Am Legend and 007 in a tragic and ruthless way, Lance chose Fury Road. Lance hopes that this work can break the shackles of the six major companies and open up a world for Chaos Films; similarly, the six major companies are bound to hope to suppress this work and extinguish hope, not to destroy Chaos Films, but to In order to teach Lance a lesson, to maintain his dignity and status, and even more for future benefits—if Fury Road fails miserably, then Lance will be the fish on the chopping board, and even if he doesn't want to, he will have to Do not bow to the Big Six companies.

Of course, Hollywood will never lack a Lancelot - Strelo. But at least, after defeating Lance's arrogance, the major film companies can naturally do whatever they want if they want to block, use, or cooperate.

So, no matter when we set the file, as long as they are willing, they can create obstacles for us. In this case, why don't we focus on ourselves and formulate a strategy that suits us? Lance said the reason is very simple , but not everyone has such courage and determination, after all, they are facing the deep-rooted six major companies. But when you think about what happened in the past six months, things are not so unexpected. If you think about it, how will other companies react after we set the file? For example, we set the file for the first week of July and plan to grab the Independence Day schedule, so what will Warner Bros. do? 'Superman Returns' The initial publicity expenses have exceeded 20 million, right?

Cole's eyes suddenly lit up, and when he raised his head, he saw a similar light flashing in Dorothy's eyes.

They are worried about the major film companies, but in turn, why aren't the major film companies afraid of them? Looking at the box office record of Lance's past five works, no one can ignore it, especially Lance's grasp of the balance between business and art is even more amazing. In the eyes of major film companies, Fury Road is bound to be an opponent that needs to be vigilant.

If Fury Road is scheduled to be released on Independence Day regardless, it will inevitably trigger a chain reaction of other film companies. They want to suppress Chaos Films, but it is definitely not on the premise of sacrificing their own interests. They are all businessmen , not an enemy.

Therefore, on the one hand, they must consider how to deal with Fury Road, on the other hand, they must beware of their competitors profiting from it. So, is it to confront Fury Road head-on and arrange it on the same schedule? Or will it be released before Fury Road and crush its rivals at the box office? Or is it arranged to be released after Fury Road and drag down the opponent's box office drop in the next week to achieve its goal? Or sit back and watch the tigers fight, waiting for Warner Bros. and Sony Pictures to make a move? Oh, and Disney!

This is a game of chess, a game. Even though Chaos Shadow Industry does not have enough weight, the two sides are still in the position of fighting. They want to defeat Chaos Shadow Industry. Even if it is crushing and sweeping, the result will not be known until the game is played.

Obviously, Chaos Shadow Industry is in a weak position, so Lance decided to take the initiative to attack. Instead of looking forward and backward, it is better to focus on himself, which can disrupt the opponent's deployment.

However, there is still a very small probability that after Fury Road is finalized, other major film companies will remain indifferent, and will not take Chaos Pictures seriously at all, and will continue to follow the established pace step by step. Such a situation is really rare in the summer, especially considering the factors of 200 million investment and Lance's name, but if it really happens, it would be great, Chaos Films can also continue to arrange according to its own pace Going down, the two sides live in peace and harmony, and the works can see the truth.

But in Cole's view, such a small probability is simply impossible, and it is impossible for Warner Bros., Sony Pictures and Disney to have no reaction. As Lance said, the three works of the three companies - The Return of Superman, The Da Vinci Code, and Pirates of the Caribbean 2 are the highlights of this summer's file. On the one hand, they want to suppress Lance's arrogance, On the one hand, to ensure the success of their own works, how to kill two birds with one stone is not an easy task, and they are bound to make careful arrangements and arrangements.

It is foreseeable that this year's summer vacation will be extremely lively, even more noisy than the awards season.

In this way, our college's public relations should be able to reduce some pressure. Cole and Dorothy's brains are working fast, thinking about the chain reaction that Chaos Films' move will cause, Lance followed Then he uttered another inexplicable sentence, jumping from Fury Road back to the award season, such a jumping thinking really makes people unable to keep up.

Dorothy frowned, What do you mean?

It's very simple. Is it the awards season or the summer vacation? Lance's simple and clear words made Dorothy and Cole understand. It's not that they are not smart enough, it's just that their thinking has not kept up with Lance's rhythm. That's all. In other words, they have never considered the problem from the perspective of the company.

It's as if Lance gave up the Academy PR during the awards season and chose to shoot Fury Road in Namibia with peace of mind. They all clearly know that the importance of the Oscar statuette is ultimately based on profit, which is important for any Hollywood film company This is true for everyone. If they were asked to choose between awards season and summer vacation, 100% of the companies would choose the latter.

Take The Return of Superman as an example. This work cost 300 million US dollars before and after - this does not include the expenditure during the promotional period. Even a giant like Warner Bros. must be cautious. Once it fails, it is likely to affect the Warner Bros.'s filming plan for the next year or even two years. This is a vacancy that one or two Oscar statuettes cannot fill.

In other words, when Chaos Films finalizes the file for Fury Road, it will inevitably trigger a series of chain reactions in the summer file. The distribution departments and public relations departments of major film companies must go through close calculations and considerations. These companies also need to communicate with each other-to avoid the tragedy of Superman Returns and Pirates of the Caribbean 2 going head-to-head. Not only will this require a lot of manpower and material resources, but the next publicity battle will also start... This also means that the strength of the academy's public relations will inevitably be weakened, especially when Warner Bros. and Twentieth Century Fox jointly cooperate. The bond will be broken, which will give Chaos Films some breathing room.

Of course, major film companies are equipped with professional academy public relations teams, and they will definitely not lose sight of one another because of the summer vacation, but at least they can divert part of the focus. very important.

This trick may not be clever, but it is very effective. More importantly, Chaos Films did not catch it without a fight, but showed the ability to fight back. It is still unknown who will win or lose in this chess game. What Dorothy and Cole thought was an extremely difficult problem, but Lance forcibly tore out a hole. As for whether it can become a breakthrough, it depends on the next game.

So, you still have an opinion on the results of the Golden Globe Awards? Dorothy asked with a smile.