Movie Master

Lily, Lily. Andy's calling was a little annoying now, Emerson patted Andy's head angrily, and Andy yelled, Don't hit, don't hit, I found out, I mean Really. Emerson finally stopped, and Andy panted, and quickly said, The right side, I mean the right side, the right side of the front page.

Lily looked over, only then did she realize that there was indeed a three-dimensional black building on the right side of the sentence Welcome to Sin City on the front page, as if a toy model was embedded on the page, but It is black again, completely integrated with the background color, only a faint golden halo can be seen to outline the outline.

Understated and refined, the artisan's painstaking work can be seen at a glance, yet only the truly observant can see it. Such a means of publicity seems unique—as if worried that too many people would know about it.

Lily clicked in, and then saw a brand new page, with some changes in the sentence on the front page, adding a word your between Welcome and Sin City. There are still twelve skulls in the center of the page, and the first two are also crossed, but they are mustard yellow.

I clicked on the first one, but found that there was nothing in it, only an empty black page; Lily froze for a moment, then went back and clicked on the second one, but it was still blank.

What's going on? Could it be that the page hasn't been finished yet? Someone next to him asked curiously.

No! Lily, Andy and Emerson said in unison, which surprised the person behind them. Although this website looks very simple and does not have much content, they must be prepared when adding new content. They all believe that Lance is definitely not a random person.

Above, above. Emerson saw something, patted Lily on the shoulder, and then pointed to the bottom of the line Welcome to your Sin City on the screen, there was an extra row of weapon options, a total of There are three kinds of weapons, guns, swords and a pair of iron hands, the design is very delicate. This is not seen on the home page.

Lily quickly moved the mouse to look, and when the mouse was placed on the weapon, a dialog box was displayed, Create your own sin city, write your own character story, paint your own artistic talent, upload your own real life. Guns represent video, swords represent photographs, and iron hands represent manga.

I see! Emerson's eyes lit up immediately, Lance is for us to create the story background of the characters, to present our understanding of the characters, or to find the common ground between us and the characters, to bring our The creation of life becomes a video or photo, and uploaded to the website. Simply put, it is to build a sin city in our mind and combine comic stories with real life!

Everyone around was still confused, thinking that Emerson seemed to be twisting his tongue.

Emerson couldn't help being anxious, and pushed Andy aside, and Andy rolled down like a gourd by surprise, and shouted depressingly, Hey! But Emerson didn't care at all, and stood by everyone In front of me, For example, the story of Nancy, have you read the original comics? Nancy was almost kidnapped when she was a child. Although she was able to escape, she later fell into prostitution and became a stripper/dresser/dancing girl. Now, Lance is Let us create Nancy’s story based on our own ideas, or our own experience, or our own resonance, so as to make this character full. Videos, photos, and comics can be used; it can be A story can be a segment or, like Nancy's trailer, just a scene.

I see! It's just pretending that we are a part of Sin City, and then telling our stories. When uploading to the website, we can categorize them, such as stories similar to Nancy, or stories similar to... He spoke It was Lily, who looked down at the second skull, The story of Muffle. Others think that Muffle is a vicious person, but in fact it's just his appearance, and his heart is extremely kind. As a result, But he was driven to a dead end step by step by others, and many people were killed.

I think, in the trailer of Muffle just now, why can't the blood be his family? The whole world betrayed Muffle, but he didn't care, but in the end, even his family regarded him as a monster , wanted to force him to death, and in desperation, he killed all his family members with his own hands. Andy sat up, forgetting the pain in his buttocks, and said excitedly, Just like Quasimodo.

The words of Andy and Lily immediately made more than a dozen people around them fry. This group of college students was originally young and passionate, and they were full of various views on life. Especially they have just left school and started to get in touch with the society, so they have unlimited ambitions for the future, but they gradually understand the dark side of society, they want to change the world with enthusiasm, and at the same time, they are filled with righteous indignation because of the darkness of society.

Whether it's the stories of Nancy or Muffle, they can immediately think of their own lives, and even their own personal experiences, and the ideas in their minds can't wait to collide fiercely.

Emerson had other thoughts, Lily, do you still remember the project I made in the eleventh grade, about school violence?

Of course I remember! Lily's eyes lit up immediately, You mean, let's take that subject out again and make it our Sin City?

School violence in the United States is world-renowned. Whether it is direct violence of physical conflict or cold violence of verbal sarcasm, it is ubiquitous on campus. Movies and TV show plots that come from real life, such as shoving misfits and lonely classmates to the trash can for lunch, rugby players stuffing math nerds in the closet, and laughing at classroom hallways. A maverick minority.

Especially cold violence. Depression, suicide, and excessive violence caused by cold violence on campus have remained high every year, and serious circumstances have even caused victims to shoot the campus with guns—and there are far more than one.

For many students, campus is their Sin City, some Nancy, some Muffle, some... Lily suddenly wonders who the next announced character will be.

Emerson nodded again and again, We can shoot it into a video. It doesn't need to be too complicated. It's enough for everyone to show up and show their wounds.

Then use black and white pictures! Andy also ran over, looking eager to try.

Jesus! Tell me, what kind of tricks is Lance playing this time? Lily could hardly hold back her excitement, and said with a slightly trembling voice, What style did he shoot the movie this time? Have you seen those Is there a trailer? The style is so special that I have never seen it before.

I don't know, but what I know is that this time, we will join forces with Lance to create the same world! Emerson's eyes sparkled with excitement.

Thus, a group of college students enjoying spring break became the first group of people to respond to the Sin City publicity strategy. Later, when Internet platforms and viral videos have become a common means of movie promotion, people carefully recall the process of history, and then realize that although Internet promotion began earlier, City of God once used this The method has achieved good results, but in the true sense, it has exerted great power, but it comes from Sin City.

Not only major Hollywood film companies, but also not only news media practitioners, but more importantly, those professional researchers of cultural communication and media application realized for the first time that the Internet has become an irreplaceable part of the new century , and thus promote the rapid development of new media profession. Ten years later, the new media major has become an indispensable part of the journalism major, but who would have thought that it was first used by the film industry.

It was ten days later when Chloe Moore, a third-year film major at Columbia University, noticed the buzz on the Internet. Chloe looked at the professor of mass communication standing on the podium with a look of astonishment, feeling that she seemed to be a bit out of step with the changing speed of the times.

In just ten days, this website has received more than 1,200 videos. It is said that most of them are from young people aged 16 to 30. Of course, there is no official authoritative statistics at present, so It's still up for debate. However, it's worth noting that this was nothing more than a promotional tactic for a movie, and now it's leading a trend that's spreading like a virus. The website has surpassed 10 million views, At present, the average click-through rate of the ten trailers has exceeded two million. This trend has spread from the Internet to people's real life. Not only traditional media such as TV stations, radio stations, and newspapers, but also people's daily chat topics are all focused on In this matter, from the perspective of mass communication, this is a case that can be called a myth, and all links are perfect; but further in-depth research, we can find that the enthusiasm of netizens for interaction is far beyond Imagine that 1,200 videos have created a new record for the participation of Internet users on major portals. Then, why? What is the particularity of the participating groups? What is the inspiration for the news media? This is what we are supposed to do. Zhou’s topic, I hope you can freely form a group and write a research report. The group needs at least three people, and no more than eight people at most. It will be published in three weeks.”

Chloe sat on the seat, her head was already in a state of crash. Wait, what the hell happened? Why did a movie called Sin City become the subject of her research report? Why did she only hear about this movie directed by Lance? Why, as a film student, did she not know about this until today?