Movie Master

Chapter 382 Publicity Effect

Since the rise of the awards season, the structure of the film market has changed. After the end of the summer vacation, it seems that all eyes are focused on the awards season. It seems that all topics are tilted towards the awards season. It seems that all movies revolve around the awards season. It also caused the attention of autumn and holiday files to plummet.

There is even a joke among the news media: When a film is abandoned by the production company and the distribution company, it will be released in the autumn, which is called abandoned son.

Of course, the jokes are just jokes. Even if it is released in the fall, the production company and distribution company still hope that the movie can make money, return the cost, and even be profitable. But from this side, it can be seen that the autumn stalls are deserted.

In fact, the holiday season also has this tendency now, although in the past few years, December has been supported by the Lord of the Rings series and the Harry Potter series, and its performance can be described as flourishing; In addition, the performance of other works are lackluster.

The holiday season has always been awkward. Works similar to Home Alone or The Grinch have achieved good box office results in previous years; but now, even family carnival works with a strong festive atmosphere may not be able to please Liked by the market. This has led to film companies constantly experimenting, comedy movies, action movies, children's movies, adventure movies, fantasy movies... All kinds of works are put on holiday files, hoping to win the market's affirmation.

However, due to the eye-catching performance of the awards season, the box office performance of the holiday season is very unstable. Almost the entire schedule is occupied by the works of the awards season. Even the news media have shifted their attention from the box office to the awards. This year is no exception.

Since September's Venice and Toronto Film Festivals wrapped up, awards season news has dominated the media, with talk of Jamie Foxx's performance in Soul Singer, Annette -Annette-Bening's performance in Becoming Julia has been enthusiastically sought after by film critics, and the reputation of Finding Neverland has broken the table. It is the focus of hot discussion, and news of The Aviator, which has not yet been released, can be seen everywhere...

Even the nomination list for the Golden Globes has not been announced yet, let alone the Oscars, but the awards season news is full of noise, gathering everyone's attention. Even when people mention The Incredibles, which won the weekend box office champion this week, they are not concerned about the astonishing opening box office data of 70 million US dollars, but whether this word-of-mouth work can be picked by Pixar for the second consecutive year. Oscar for Best Animated Feature Film.

Amid all the excitement, the latest issue of U.S. Weekly has attracted the attention of tens of millions of readers. The cover character of this week is Lance!

This is really beyond everyone's expectations. Not to mention the innovative artist agency, even U.S. Weekly has internal disagreements. The original cover character is Jamie Foxx, who has become a hot spot in the awards season by relying on his outstanding performance. , Annette Bening, Johnny Depp, and Kate Winslet, but after intense discussions, they finally chose Lance.

This is also the first time that Lance has appeared on the cover of any magazine so far.

On the cover, Lance is sitting gracefully on a dark gray sofa, wearing a black three-piece suit with retro sophistication and restrained elegance, holding a cigarette in his left hand, casually placed on the armrest, and the smoke is curling up Then, his short hair was combed into a big back, exposing his entire face, and he looked at the camera quietly like this, his facial features as detailed as ink paintings were drawn little by little in the dense mist, and the milky yellow light The projection on the face seemed to become softer, and those thrilling eyes were like the vast sea, blue and clear, deep and inclusive.

Lancelot: I hope I've done my duty as a vase.

Under the cover photo, there is such a sentence attached, which almost makes people think that they are dazzled and stunned. Even if you are not interested in U.S. Weekly, even if you are not interested in Lance, seeing this sentence, you will not be able to resist the urge to buy this magazine and read it carefully.

When people open the magazine, they will find that this sentence is just a gimmick--a gimmick with full effect. US Weekly published this interview on four pages. In addition to the five photos attached to the interview, There are also full-size photos on two separate pages, or in other words, a total of seven photos showing all aspects of Lance's personality.

In this interview, Lance not only mentioned the work Sin City, which reawakened many people's memories of Frank's original comics, but also discussed in depth the work Murder with a Borrowing Knife - which immediately made people wonder. He was shocked to find that Lance and Tom appeared in the same work.

This is actually a very interesting thing.

In the previous two rounds of publicity for Murder with a Borrowing Knife, Paramount did not conceal the information of the actor's cast. As long as you are careful, you can find that Lance's name follows Tom. So much so that many people thought that Lance was only acting as a director.

Now, people realize that Tom and Lance co-starred in Murder with a Borrowing Knife. This is really explosive news.

In the past two months, the publicity of Murder with a Borrowing Knife cannot be said to be intensive, but it has indeed attracted a lot of attention, especially since this is Tom's only work in the past year since The Last Samurai. During the promotion period, Tom talked about the hard work and toss of filming Killer, which reminded people of the promotion of Mission: Impossible.

Since Mission: Impossible 2 was released in 2000, Tom has not brought a box office hit for four consecutive years. The best result was last year's The Last Samurai, which cost $140 million but only earned Although the global box office is as high as 450 million - but everyone knows that Tom's appeal in North America is declining rapidly, and his global appeal is eating his laurels.

Therefore, people put Murder with a Borrowed Knife in the same position as The Last Samurai, and then wonder whether this work can reproduce the glory of Mission: Impossible.

But now, Us Weekly's exclusive interview with Lance has analyzed the film from a different perspective. On the one hand, this has aroused more interest, especially when Lance mentioned in the interview that LA Confidential and Heat, as well as the classic Interview with the Vampire - this masterpiece of vampires did not detonate the box office back then, and the North American data did not even exceed 100 million, but it has been proved after time. One of the most important vampire works in film history; on the other hand, people are more curious about Lance's challenge to actors.

Almost every reader has the same perspective as Darius: it is not surprising that Lance has become an actor. Judging from his appearance, he is a natural actor; but what kind of actor can Lance become? This also complements the sentence on the cover, it looks like Lance is a vase, but... is it really?

Maybe everyone will have their own opinions after reading this article.

From the blockbuster success of City of God to the box office success of The Day After Tomorrow, Lance has completed a rapid development in a short period of time, but is it too anxious to go from behind the scenes to the front of the scenes? And what kind of sparks will Lance collide with Tom as an actor? And as a director, what works will Lance bring this time?

For a while, Murder with a Borrowed Knife became the new favorite of people's hot discussion, which is really a beautiful landscape in the hustle and bustle of the awards season.

In the end, U.S. Weekly sold 430,000 copies, creating the highest sales volume since 2004. What's even more rare is that in a Yahoo community poll that attracted 530,000 readers, it was voted the best magazine of all major magazines in 2004. The magazine's most popular cover, this issue of U.S. Weekly actually won the votes of 90,000 netizens, ranking among the top ten on the list, ranking ninth. This is also the only one in the top ten list that is not a fashion magazine cover.

This is really a pleasant surprise for Us Weekly.

Accompanied by this gratifying achievement, the discussion of killing someone with a borrowed knife skyrocketed, and gradually began to spread on major radio stations. Everyone is discussing whether this work can sound the clarion call to revive Tom's box office appeal? Can this work continue Lance's three-game winning streak as a director? Can this work complete Lance's debut as an actor?

Paramount has launched the third wave of posters and the second version of the trailer for Borrowing a Knife very appropriately.

In this version of the trailer, the confrontation between Tom and Lance has become a scene throughout, and the tense and sparking confrontation between the two people burst out a suffocating sense of tension in the fragmented shots .

At the end of the trailer, Tom and Lance are standing on the flyover, and the strong wind blows their clothes up, but there is no one around, like a single-plank bridge, the two meet each other on a narrow road. Then Tom strode towards Lance, Lance's eyes widened in surprise, horror and regret rolled in the blue eyes, the distance between the two shortened rapidly, Tom grabbed Lance's clothes Like an eagle catching a chick, he raised his left leg and swept it directly towards Lance's legs. Lance was smashed to the ground like a rag bag. Tom pressed down and used An elbow caught Lance's neck, he gritted his teeth, and his eyes burst out with terrifying power, but at this moment Lance calmed down instead, his eyes widened, and he stared back unrelentingly, the air froze like this .

There is no doubt that the appearance of the trailer, combined with the interview with U.S. Weekly, has further pushed people's curiosity and expectations for Killing with a Knife. Even the poster released this time is a picture of two people confronting each other.

If that's the case, the momentum of Murder with a Borrowing Knife is just a boat in the face of the huge torrent of the awards season; but the day after the release of US Weekly, Warner Bros. officially announced that the long-awaited Ocean's Twelve is confirmed. The schedule has been released, and it will land in major theaters on December 3.

Wait, December 3rd? Isn't this the day Borrowing Knife premieres? Now, the topic becomes dangerous and interesting.

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