Movie Master

The focus left the turmoil in overseas markets and returned to the annual North American summer competition.

In the fourth week of May, Van Helsing led by Hugh Jackman hit strongly, but the ending surprised everyone. This highly anticipated work only earned $51 million in its premiere In terms of box office data, the results are not much better than Troy.

Van Helsing invested 160 million U.S. dollars, and its publicity was definitely a summer blockbuster, but it ended up following in the footsteps of Troy and ushered in a vigorous box office failure. In just one month since the start of the summer vacation, two works have already suffered from Waterloo successively. Such a situation is really incomprehensible.

However, this made Brad Pitt feel a little relieved, not only because of the addition of a difficult brother, but also because the fiasco of Van Helsing at the box office diverted a lot of attention, and the pressure on his shoulders dropped sharply. But for Warner Bros. and Diorama Pictures, the failure of Van Helsing cannot shift the loss of Troy, and their eyes are still focused on this week's box office data.

The ending is both good news and bad news. Corresponding to the decline of Van Helsing and Troy, the strength of Shrek 2 and The Day After Tomorrow seems to be crowded with the latter in the box office market lost by the former.

Shrek 2 surrendered a 33% decline this week, harvested 72 million US dollars in weekend data, and won the championship with the best second-week box office in film history, and the cumulative box office in two weeks was two 136 million U.S. dollars, which directly declared that the movie has sounded the clarion call towards the 400 million goal.

Shrek 2 has undoubtedly become the most powerful contender for the year-end box office championship this year. However, it still needs to face the impact of Harry Potter and the Prisoner of Azkaban and Spider-Man 2, and the box office trend of the summer file is getting more and more exciting.

The Day After Tomorrow also showed no sign of weakness. The 45% decline was not as good as the outstanding performance of the previous two weeks, but it was still an eye-catching statistic, especially when Van Helsing and Shrek 2 joined hands. With more than 100 million US dollars in the box office, the performance under pressure is really good. The weekend box office figure of 16 million US dollars brought the film's cumulative box office to 242 million US dollars.

Although the box office performance of The Day After Tomorrow has exceeded people's expectations time and time again, the cumulative box office has approached twice the book cost, and it immediately ranks third on the box office list of disaster movies in history, only behind Titanic and Independence Day, what is even more commendable is that the film still maintains the hope of hitting the box office of 300 million U.S. dollars; Hope is fading -- but not dead, which makes the movie's next box office trajectory all the more interesting.

Troy has entered its third week of screenings, but it has been unable to compete with The Day After Tomorrow which has entered its fourth weekend. The box office barely climbed past 100 million U.S. dollars, which also means that the movie's goal of 130 million U.S. dollars has also begun to look slim. At this moment, for Troy, the competition with the day after tomorrow has no meaning.

In the fourth week of May, North American weekend box office rankings, Shrek 2, Van Helsing, The Day After Tomorrow, Troy and this week's new comedy movie Pop Godmother are in the top five respectively, but the results The comparison gap is huge, which clearly shows the completely different situation of each work, and the subsequent box office development curve also proves this point.

Harry Potter and the Prisoner of Azkaban premieres in the first week of June; The Copy Wife led by Deman is coming together; in the third week of June, Ben Stiller and the Bad Boys will bring Crazy Dodgeball, Tom Hanks and Catherine Zeta-Jones will bring Happy Terminal... and, of course, Spider-Man 2 in the first week of July.

The summer box office war is getting more and more fierce, and the main event can be seen almost every week. Faced with wave after wave of crazes, The Day After Tomorrow has always been under tremendous pressure, but it still showed a good box office pull.

In the first week of June, facing the box office performance of Harry Potter and the Prisoner of Azkaban as high as 93 million at the premiere, The Day After Tomorrow handed over a 40% box office drop and achieved 900 million. With a weekend box office of 600,000, it maintained its No. 4 position on the North American box office list, and achieved outstanding results.

In the second week of June, Harry Potter and the Prisoner of Azkaban, which was hailed by critics as the best entry in the series but too dark to win The recognition of book fans, the box office plummeted by 62% in the next week, is simply shocking; but this week's premiere of Interstellar Legend 2 and Copy Wife also ushered in monstrous criticism, even more than Troy and Van Helsing was even worse. As a result, neither of the two works was able to seize the opportunity, and both ushered in the failure of the premiere.

The Day After Tomorrow successfully became the biggest winner of this week, with the lowest drop of 30% in the top 20 on the list, it harvested 6.7 million, and the cumulative box office reached 268 million US dollars , has become the most exciting work in this summer except Shrek 2. Judging from the box office decline curve of Harry Potter and the Prisoner of Azkaban, perhaps The Day After Tomorrow is on the year-end list It is indeed an incredible development trend to be able to gain advantages over the above.

But unfortunately, after that, word-of-mouth constraints of The Day After Acquired still affected the film's stamina. After entering the third week of June, the film's weekly box office decline was controlled at about 40%. It is lower than 45%, but there is no way to further reduce it. The arc of weekend box office decline has not been effectively controlled. This also officially declares that the hope of the day after tomorrow hitting 300 million heaven has run aground.

This is a very regrettable thing. The Day After Tomorrow failed to surpass Independence Day and became the third disaster movie in film history with a box office of over 300 million. However, no one really felt sorry, because even so, The Day After Tomorrow still woke up the entire market, creating the best performance of a disaster movie since 1997, and more importantly, before the movie was released, it was all A result no one expected.

Just like Pirates of the Caribbean, pirate movies have been silent for more than ten years. Everyone thinks that investing in pirate movies is a suicide choice, but the movie has created incredible success; The disaster film market has also shown outstanding market pull, especially withstanding the impact of a series of films such as Troy and Shrek 2, and achieved such results, which is even more incredible.

In the end, when Troy ended early in the third week of August, The Day After Tomorrow was released until the fourth week of October, fully extending the release period to 25 weeks. This detail can be seen the confidence of 20th Century Fox's gradual rise, as well as the satisfaction of major theaters with the box office performance of this movie——

Otherwise, the box office is not attractive enough, and the profit-oriented theaters will definitely withdraw the movie early and replace it with works that are more sought after by other audiences. The theaters don’t care about who is starring in the movie, or which company’s work. If they make money, they will extend the release, and if they lose money, they will shrink the screen. It is clear at a glance, so the reaction of the theaters is also regarded by the Hollywood industry as an actor or director’s box office appeal. An important reference factor for power.

This is the case with Troy. It was pulled from the screen by theaters after only 15 weeks of release. This is an unprecedented shame for Brad, and it is also an intolerable failure for the star-studded cast.

Twenty-five weeks of long-term success has pushed the cumulative North American box office of The Day After Tomorrow to 282 million. Unfortunately, it stopped at the gate of the 300 million Tianzhu. Even so, The Day After Tomorrow still surpassed works such as The Matrix 2, Shrek, Harry Potter and the Chamber of Secrets, and ranked 23rd on the box office list of North American film history; more importantly Surprisingly, in the long history, among the box office rankings of disaster movies, The Day After Tomorrow is only behind two works, Titanic and Independence Day, and its outstanding performance has won a lot of applause.

This also means that the global box office of The Day After Tomorrow is as high as 712 million U.S. dollars, making it the seventeenth work in global film history with a box office exceeding 700 million - the fifteenth is Shrek 2, the first The sixteenth film is Harry Potter and the Prisoner of Azkaban, which is currently on the top of the global film history box office list, and also ranks seventeenth, after The Matrix 2.

The box office performance of 280 million in North America and 700 million in the world all proves the excellence of The Day After Tomorrow, and this is only Lancelot's second directed work. After City of God, Lance once again handed in a perfect answer, completing the turn from an art film to a commercial film. Compared with the end of the Oscars, Lance is the real eye-catcher now, and has become a potential stock that all major film companies are looking at. Chaos Films has entered the mainstream attention of Hollywood in one fell swoop.

High investment is accompanied by high risk and high return. When Chaos Films and 20th Century Fox co-produced The Day After Tomorrow, they undertook an unimaginably huge dedication. They couldn't even pay the actors' salaries. Strolling; but now, the harvest time has come, the day after tomorrow successfully won the first development fund for Chaos Pictures, ushering in a new development opportunity.

One step in place, this is the high return brought about by high risk.