Movie Master

Since the organizers don't know much about the appeal of the The Day After Tomorrow crew, especially as a new director, Lance's appeal is far inferior to that of the actors, so they didn't take the liberty to arrange audience questions. But I didn't expect that many people would have a good impression of Lance with the name of the talented man in City of God and his handsome and unrestrained demeanor. Being fluent in Chinese has made the audience's favor soar.

So much so that when the audience realized that this was the last question, many people expressed disappointment. Even the host was a little surprised and hesitated to speak, but his professionalism still allowed him to ask the question according to the original plan, Can you talk about what highlights should audiences pay attention to when they walk into the cinema to watch 'The Day After Tomorrow'?

Lance only felt a dull throbbing pain in his temples. The domestic media likes to ask such questions - the answers are all questions with fixed formulas, making every press conference extremely official. However, this reminded Lance of the memories of running around at the press conference in the first life, and his mood was really mixed.

On the surface, Lance paused for a moment, and then said with a chuckle, Jessica Alba? The slightly rising ending sound carried a hint of uncertainty, revealing a hint of teasing. This answer stunned the audience, and then Dennis, Jack, Lucy, and Daniel, who were born in the United States, took the lead in bursting into laughter, and then the audience slowly understood, one by one They all looked at the big screen dumbfounded.

Jessica looked at Lance with mixed eyes, a trace of sadness flashed in the depths of her eyes, but then slowly sank, replaced by a shy smile with some embarrassment, those bright eyes and gorgeous His smile made the reporters on the scene couldn't help but press the shutter one after another.

After the laughter calmed down a bit, Lance officially waved his hand at the camera, Goodbye, China/China, I hope to have the opportunity to go there to taste the food in person next time. After speaking, he cut off the video, This caused many audience members to let out a low cry of disappointment.

Lance sat on the sofa, dazed for a while. Percy didn't know why, so he called out twice in a low voice, which brought Lance back to his senses, raised his head and showed a puzzled look, What's the matter? Didn't you say that you need to continue working on the script?

Lance shook his head. Maybe it's been too long since the first life. Although he didn't stand on the ground of Beijing/Beijing himself, after a short connection, he felt a little restless. For the first time, Lance experienced the complexity of being close to home. Taking a deep breath, Lance stood up, I leave the rest of the media finishing work to you. Then Lance quickly left the room.

Percy watched Lance's leaving back deeply, until the door of the room was slowly closed, blocking out the bright natural light.

The publicity of The Day After Tomorrow crew in Beijing/Beijing was very successful. The crew stayed in Beijing/Beijing for four full days, and then arrived in Shanghai/Shanghai for three days, which successfully set off profound repercussions in the two cities; and At the same time, the crew of Troy was also treated like a king in Tokyo. The combination of Brad Pitt and Orlando Bloom almost kills all the young and old, and the whole market is full of hype.

After finishing the trip in Asia, the crew of The Day After Tomorrow went to the UK for follow-up publicity, while the crew of Troy set off for a promotion tour in South America. But the upsurge in Asia has been ignited vigorously, especially the Chinese media, which reported the movement of Troy in Tokyo, and paid attention to the dynamics of the day after tomorrow in China. For a whole week, the day after tomorrow was high Gao occupied the top spot of trending topics, sparking countless discussions.

Whether it is the Chinese-American cast led by Daniel Wu, or the description of China in the film, including the crew's week-long key publicity in China, all these make The Day After Tomorrow become the third in May. The focus of the most attention in the mainland market in the middle of the week.

In just one week, the mainland market contributed 8 million US dollars to the box office for The Day After Tomorrow, which surprised everyone, and it can even be said to trigger an earthquake-level response. This achievement not only broke the broke the box office record for the premiere of a Hollywood movie in mainland China, and even broke the box office record for the premiere in mainland China, triggering a tsunami-like chain effect.

For a horizontal comparison, the total box office of Pirates of the Caribbean in mainland China last year was US$3 million, while that of Harry Potter and the Chamber of Secrets was US$6 million. However, The Day After Tomorrow only achieved 8 million US dollars in its opening weekend, which can be called shocking.

What's even more interesting is that Troy was heavily promoted in Japan this week, but failed to get more feedback. It finally won the weekend box office of $6 million, far below expectations, and even better than The Day After Tomorrow in China. Mainland China's box office data is even worse.

This result has attracted the attention of Hollywood. The box office pull of The Day After Tomorrow proves that the box office market with a population of 1.2 billion has potential and can be tapped. The most important thing is the correct tap method. , This made the profit-oriented hyenas smell blood in an instant, and once again focused their attention on the Chinese/Chinese film market.

Twentieth Century Fox was even more amazed. They had almost given up arguing with Lance. Anyway, the publicity cost of The Day After Tomorrow was far lower than expected, and it has not exceeded 10 million US dollars so far, so they also As a way of accommodating Lance, he nodded and agreed to the China/China propaganda itinerary, but now, the numbers presented in the results are mocking their ignorance.

Thinking back carefully, from the objections to the Chinese American Legion during the filming stage, to the chatter about the publicity plan, to the protests of the China/China trip, the factors that the management of 20th Century Fox continued to resent have now become a slap in the face , slapping them loudly in the face. It really caught them off guard—and Lance was just a rookie director on his second film.

Quietly, Lance is using his strength to win more bargaining chips for himself. The subtle psychological changes of professionals in the Hollywood industry are gradually being subtly affected as time goes by.

But in this regard, Mark Gordon is very open, not because he has always supported Lance, but because he has a different focus. What Mark cares about is not the success or failure of the publicity plan, but the outstanding results of the box office. The global box office of The Day After Tomorrow is like sesame blossoms, rising steadily. Regardless of whether the film can break through 300 million in the North American market, the film's profitability is already a certainty. It worked out.

The first disaster film to turn a profit at the box office since Titanic? Mark is very satisfied with this.

However, Lance is very calm about this result. He clearly knows that the Chinese movie box office market still has a long way to go, and the potential of the market was not really tapped until 2009. 2012, Transformers 2, Jianguo Da Ye became the first work in the history of Chinese film to break through the box office of 300 million RMB/RMB. In the end, the total box office of these three works broke through 400 million RMB/RMB. The grand prelude to the three steps of the box office market in a year. From 2004 to 2009, there is still a very long way to go.

In the third week of May, The Day After Tomorrow made concerted efforts. In addition to the mainland China market, Germany, which was fully released, had a weekly box office of 23 million U.S. dollars, which exploded with amazing energy for two consecutive weeks; Britain, Spain, The box office of France and Mexico both exceeded 10 million U.S. dollars, which made the film's overseas box office reach 82 million U.S. dollars this week. After the North American market, the overseas market also ushered in a full-scale explosion.

In comparison, although Troy has also ushered in an outbreak, but its strength is a whole weaker level. Except for the Japanese market, which has gained an advantage over the day after tomorrow, all other countries and regions lag behind competitors in an all-round way, especially It was the failure of the German market, and the strong counterattack of the day after tomorrow caused the media to be stunned. Bild even exclaimed that the ice age invaded Troy, which became a microcosm of the inability of Troy to explode in overseas markets.

In the end, Troy made 70 million US dollars this week, lost to The Day After Tomorrow by a huge margin, and handed over the overseas box office champion and the global box office champion that have not yet sat hot-both of which belong to The Day After Tomorrow, especially the global box office champion, The Day After Tomorrow relied on the unexpected explosive power of the Chinese mainland market to narrowly beat Shrek 2, which made history in North America, and made a thrilling climb to the top, which caused a lot of exclamations.

In the face-to-face confrontation, Troy has lost the last point of advantage. Even so, the crew led by Brad still did not give up, and has been tirelessly promoting it all over the world. Because within three weeks of Troy, the cumulative overseas box office data has reached 120 million US dollars, far exceeding the data in North America. It is all about recovering costs and even realizing profitability.

Since the cost of Troy is as high as 170 million U.S. dollars, plus the promotional expenses approaching 25 million, this also means that the global box office of the film must exceed 400 million, or even more than 500 million, before it can be recovered cost. Therefore, Brad had to grit his teeth, put on a smile, endure the pressure, and continue to promote, but he had no choice.

After losing the North American market, the advantage of Troy in the overseas market was gradually eroded by the day after tomorrow. At this moment, people finally accepted a cruel and bloody reality: Among them, the lightweight player Houtian not only overturned the heavyweight player Troy, but also achieved an incredible victory, which became a great spectacle in the summer file of 2004 and was widely circulated!