Movie Master

In the third week of May, the North American weekend box office rankings were released. Shrek 2 dominated the world and won the championship;

Compared with the shock of the list, what is more striking is that the confrontation between The Day After Tomorrow and Troy has already been decided. The former's cumulative box office has exceeded 200 million, while the latter is still struggling under 100 million. , The clear victory and defeat situation has left many media speechless, even the tongue-in-cheek lotus can't make more excuses.

A fiasco, an avalanche-style fiasco, a disastrous defeat, Troy is just like the destruction of Troy in ancient Greek mythology, ushering in a disastrous defeat without any room for maneuver.

In the next period of time, the North American film market will be extremely lively. Works such as Van Helsing, Harry Potter and the Prisoner of Azkaban, and Spider-Man 2 will be on stage, and the competition will be fiercer than ever. Under such a violent impact, whether the box office of The Day After Tomorrow can exceed 300 million, and whether the box office of Troy can exceed 130 million has become the focus of people's main attention.

With the lack of suspense in the North American market, the battlefield between the day after tomorrow and Troy has extended to overseas markets, and the fight between the two enemies has officially entered a life-and-death duel. However, the overseas market is obviously much more complicated than North America.

Although The Day After Tomorrow is generally called a dark horse, in fact, the box office explosion of this work is traceable. City of God opened up the recognition for Lance. Among the core actors, Jake Gyllenhaal and Jessica Alba, as the new generation forces, are well-known in the United States. All these have laid the foundation for the film to achieve good results. The quality of the work itself has withstood the test. Additional links such as the topic of the greenhouse effect starting in September last year, the Super Bowl effect, and the topic of bringing them home have contributed to the film's box office. Big bang wins enough space.

In the end, under the concerted efforts of the eight film companies, the film accomplished the impossible task!

But in overseas markets, all the advantages of the day after tomorrow will disappear, and all names such as Lance, Dennis, Jack, and Jessica are unknown to overseas countries and regions. Even if Lance won the Best Foreign Language Film at the Oscars and has a certain reputation in South America, facing the huge overseas market, it can be said that it is a drop in the bucket and not enough to watch; even if City of God won the overseas market Over $80 million at the box office, but it is also difficult for people to associate a Portuguese-language film with an American director, and the influence has indeed been greatly hindered.

The media has been criticizing the lack of stars in the cast, which makes the film's overseas box office appeal infinitely close to zero. Even the series of publicity activities launched by the day after tomorrow in North America are limited to the United States, and there is no response at all in overseas markets.

The only bargaining chip for The Day After Tomorrow is that, as a commercial popcorn movie, disaster-type movies can always receive good feedback in overseas markets. What's more, the movie also includes important international markets such as the United Kingdom, China, and Germany. , the promotion in various countries is more effective-this is one of the reasons why Lance's idea was strongly supported by Mark Gordon when writing the script. The consideration of the international market has been taken into account during the preparation stage, especially Disaster movies like The Day After Tomorrow swept across the northern hemisphere. Even countries in the southern hemisphere such as Mexico, Egypt, and Australia have related scenes in the movies.

The only promotion of The Day After Tomorrow so far comes from the simultaneous world premiere ceremony of Troy. This situation is really dumbfounding.

Relatively speaking, the advantages of Troy are very obvious. From Brad Pitt to Orlando Bloom, from Diane Kruger to Wolfgang Petersen, every name has a strong call In particular, Diane and Wolfgang are Germans themselves, and they already have an inherent advantage in Europe; and with the popularity of the Lord of the Rings series in Asia, Orlando's appeal will definitely not be inferior to the ten years of hard work. Brad.

In addition, Troy naturally has the advantage of Hollywood commercial blockbuster possessed by The Day After Tomorrow. This kind of audio-visual feast type popcorn movie has always been able to achieve exceptionally good box office in Asia. The high cost invested in the filming stage of Troy can show its power at this moment.

All in all, in the competition in overseas markets, the advantages of Troy will be further magnified, and the disadvantages of the day after tomorrow will also be further magnified. It is becoming more and more difficult to realize the dark horse miracle. This is the fundamental reason why Warner Bros. has not messed up, and it is also the source of confidence for Ryan and others.

Soon, the advantages of Troy became apparent.

In the second week of May, Troy was the first to premiere simultaneously in 28 countries and regions around the world; while The Day After Tomorrow landed in the North American market in the first week of May, but in overseas markets, it was not officially released until the second week of May. It was screened, and there were only 24 countries and regions where it was screened. This also means that the day after tomorrow has lost its advantage of being one week ahead, and is forced to fight with Troy on the same week, and the competition has become even more intense.

When it comes to the North American box office market, The Day After Tomorrow showed its momentum to overwhelm Troy and achieved incredible box office success; but in the overseas market, Troy relied on a star-studded cast to show It has an inviolable and powerful appeal.

Troy made its debut in major markets such as Germany, Finland, Spain, Australia, Mexico, the United Kingdom, Turkey, Thailand, etc. The crew led by Wolfgang and Diane arrived in Germany to promote it, and performed in Berlin, Cologne, Munich, etc. It can be said that it has attracted the attention of all the people.

Sure enough, thanks to the German team of the crew, Troy won the treatment of a king on the land of Germany, and achieved unbelievably outstanding results. The box office data in US dollars also ignited the enthusiasm of the German media. For a while, Brad's handsome and charming smile and Diane's proud pride can be seen in German newspapers of all sizes.

Driven by the German box office, the overseas box office of Troy achieved an outstanding result of 54 million. This box office data even surpassed the box office data in North America, giving Warner Bros. a shot of strength. Needle, and then promote the crew to abandon the North American market, the pace of global publicity.

Just when everyone thought that Troy would win easily, The Day After Tomorrow once again showed its dark horse quality, and major markets such as Germany, the United Kingdom, Mexico, Spain, Australia, and France burst out with unbelievable potential. Announced to people: the success of the North American market is not accidental.

Especially the German market is the most interesting. Although Troy and The Day After Tomorrow were released at the same time, and both of them were limited screenings, the two competed fiercely for the box office, but The Day After Tomorrow did not show any weakness and handed over 13 million US dollars in weekend box office. There is a slight gap of less than one million US dollars behind the competition - more importantly, compared with the vigorous publicity of the Troy crew, The Day After Tomorrow has not launched publicity at all, so the results are even more excellent.

The pros and cons of victory or defeat can be reflected by numbers, but this time, people's innermost feelings of victory and defeat have written different answers.

In addition, as expected, The Day After Tomorrow ushered in a box office explosion in Mexico. The film's poke fun at the border between Mexico and the U.S. clearly won over the land, taking in a record $9 million in its opening weekend — beating the $8 million that Spider-Man made the year before. The box office record of the premiere attracted a lot of exclamations.

In the end, The Day After Tomorrow achieved a box office of 52 million US dollars in its opening weekend under the concerted efforts of 24 overseas markets.

In the overseas box office rankings in the second week of May, Troy successfully won the championship, and The Day After Tomorrow came in second. But the problem is that there is a difference of four screening regions between the two, and the international promotion of Troy has already begun, but the box office gap is only less than two million.

This result is really dumbfounding. Although Troy won the championship as expected, and relying on the 2 million advantage in overseas markets, in the global box office market competition in the second week of May, Troy also overtook The Day After Tomorrow and won the championship heroically. Let Warner Bros. straighten their backs; but the problem is that in the face of such a result, Warner Bros. has nothing to celebrate, just congratulations when the official news is released, nothing more.

After the first week of competition in the overseas market, people have formally confirmed the status of the day after tomorrow as the strong player. Even if it is a dark horse, it is also a dark horse with the strength of the first black to the end.

In the third week of May that followed, since Shrek 2 is an animated film with strong American local characteristics, the global box office releases did not follow so closely, so the main force in the overseas market this week is still Troy and The Day After Tomorrow.

Although people had expected fierce competition through last week's fierce competition and the contrasting performance of the North American market, the result still surprised everyone.

Troy also ushered in a small explosion in 29 countries and regions. The box office data of 70 million US dollars far exceeded the performance in North America, but...Troy once again lost the championship because The day after tomorrow was released in 28 countries and regions around the world, and achieved a weekend box office of 82 million US dollars. Double kill!