On July 30th, nearly a month after the release of Eight Hundred, the cumulative box office of the movie has exceeded 3 billion, becoming the undisputed box office champion this year. However, none of this has anything to do with Qi Jia. Although the role he played is impressive, he is still a supporting role, and the box office of the movie cannot be attributed to him. Since the last "wedding dress incident", Qi Jia has devoted himself to filming again and has not actively released any updates. Although he has long been gone, there are still legends about him in the world. Although he does not actively market, there are many people who actively pay to help him market. The reason is that since the early promotion of Eight Hundred was a great success, directors in the circle have discovered that Qi Jia is very useful. Therefore, all TV dramas and movies with Qi Jia in them, whether they have not started shooting or have finished shooting, all rolled up their sleeves and joined in.
Han Yan is one of them. After Little Red Flower was scheduled to be released on August 7, the Chinese Valentine's Day, he followed Guan Hu's example and spent all the publicity expenses on marketing Qi Jia. In addition, the Beijing National Master Studio
also secretly followed behind to buy hot searches and tied Qi Jia and Liu Haocun together to hype up the CP.
As a result, Qi Jia's popularity has not decreased in the past month, but has become a frequent visitor to the hot search list.
From time to time, he is on the hot search, which has caused rumors on the Internet that he is the "Weibo Prince".
In the Czech Republic, on the set, Qi Jia was talking on the phone with Zhang Kunpeng. He was reporting the launch to Qi Jia. After talking about work, he hesitated and asked, "At 8 o'clock tonight, "China in Classics" will be officially launched. Qi Jia, do you think we can really succeed?" His tone was mostly uncertain. After all, as a cultural variety show, it is very difficult to get out of the circle. Even if it is produced by Qi Jia's studio, fans can be called on to support it after the release. But after all, Qi Jia did not appear on the screen, and fans may not necessarily buy it. Even if tens of millions of fans all go to watch it, this data is nothing in the variety show market that easily exceeds 100 million. "Man proposes, God disposes, and we have done our best." "Besides, don't worry, even if the effect does not meet expectations, I will finish the first season." Qi Jia smiled and comforted him, giving him a reassurance. Although those who have seen the finished film think it is excellent, it cannot represent the views of most viewers after all. So before the dust settled, Qi Jia didn't know what the final result would be?
"Hahaha, just your words are enough."
On the other end of the phone, Zhang Kunpeng was relieved of his anxiety after getting Qi Jia's promise.
The two chatted for a few more words, and when Qi Jia heard the director calling him to get ready, he hung up the phone.
Then he opened Weibo, edited a dynamic, and posted it.
"The Classics of China is officially online. At 8 o'clock tonight, let's read the Chinese classics together."
Less than a minute after the dynamic was posted, the backstage message prompts kept appearing,
[Sexy big female monkey liked your new dynamic]
[Night kick male high door forwarded your dynamic]
[Breast biscuit commented on your dynamic]
...
"Qi Jia, get in the shot."
Hearing Director Yao's urging, Qi Jia quickly handed the phone to the assistant and trotted back to the set.
At 8 o'clock in the evening,
The Classics of China was officially launched on the three mainstream video platforms of Youku, iQiyi and Tencent Video.
Many netizens who have been recommended for a long time, with curiosity, clicked on the first episode of "Shangshu".
After a short opening trailer, a majestic soundtrack sounded. At the same time, several streams of light outlined a road on the stage.
The road continued forward. At the end of the road, there was a huge wall of books.
In the open space in front of the wall of books, there was a desk.
As the music turned into the gentle sound of the guqin, Sa Beining, who played the role of a contemporary scholar, walked slowly to the desk and sat down.
…
At the same time, in the female dormitory of Jinling University,
"Si Meng, what are you watching?"
Liu Simeng's roommate came back from outside and took a curious look when passing by her seat and asked,
"China in the Classics," Liu Simeng replied,
The roommate leaned over and said, "It's the one made by Qi Jia himself, right? Oh, and Sa Beining was invited. Is it good?"
Liu Simeng nodded and said, "At the beginning, I didn't know if it was good or not."
The roommate listened and didn't say anything. She stood behind her and watched with interest.
But when she saw Sa Beining sitting at the table and actually started reading, her interest was instantly gone, and she complained,
"It's really a reading program! Forget it, I'd rather watch Running Man than watch it."
Then she climbed up herLiu Simeng ignored her roommate's complaints.
But in fact, she felt the same way. It was Qi Jia's work after all, and she felt that as an old classmate, she had an obligation to support it.
So, she continued to watch it patiently. As the progress bar moved forward,
she gradually discovered that this variety show did not seem to be a simple reading program, and it seemed to be interesting.
There was more than one person who had the same idea as her.
Beijing, Guoshi Studio,
Zhang Yimou pushed open the door of Liu Haocun's lounge, and when he walked in, he saw her holding her mobile phone, watching it intently.
"Only the ancestors of Yin had books and classics..."
When he heard this line, Guoshi stopped, froze for a moment, and couldn't help but uttered a "huh".
Liu Haocun turned around and saw that it was Guoshi, so he shouted,
"Uncle Zhang."
"Is this the variety show that Qi Jia made?"
Guoshi walked to her side, reached out and clicked the screen, and asked curiously after seeing the title.
"Well, Uncle Zhang, how do you feel?" Liu Haocun nodded slightly, raised his head, looked at him and asked,
Zhang Yimou did not answer directly, but looked at it for a while before saying,
"The costumes, props, music, casting, and the lines in it are all exquisitely made."
"Does it mean it will be popular?" Liu Haocun asked,
Unexpectedly, Zhang Yimou shook his head,
"It's hard to say. Although it is exquisitely made, the essence of variety shows is entertainment.
Qi Jia's variety show is more inclined to popular science. The reputation will definitely not be bad, but it may not be popular."
After hearing this, Liu Haocun frowned with some worry.
The first episode of "Shangshu" lasts 90 minutes. At around 9:30 p.m., Chen Yuwen got the data of the first round of broadcasts.
According to statistics from three websites, after excluding the highlights, trailers, and abnormal clicks,
the effective broadcast number of the first episode of "Shangshu" is 13.42 million, and the effective broadcast market share of the main film is only 0.18%.
This data is not enough to be put into the effective broadcast of the corresponding type of full-network main film, and the commercial value is pitifully low.
After watching it, both of them fell silent at the same time.
Perhaps the only thing that can make them feel a little bit relieved is that after watching the effective broadcast on the three platforms,
all gave five-star praise without exception, without a single bad review, and opened the background to follow up.
On the other side, in Hengdian, in the hotel where the crew of "The Yin-Yang Master: Dream of Eternity" stayed,
the fourth director also got the first round of broadcast data of "China in Classics" as soon as possible.
After seeing the data, he couldn't help but burst into laughter.
In a good mood, he told his assistant to inform everyone to take a day off tomorrow.
Then he started calling people and prepared to celebrate tonight.
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