Mission Flow

Chapter 130: Business Model (Part 1)

[Project: Commercialization of basketball community. 】

[Estimated rate of return: 125. 】

[Project Risk: 53. 】

[Risk 1: The copyright cost of basketball games is too high. Risk 2: NBA kills. Risk 3: Major advertisers Nike and Adidas will die. Risk 4: Backdoor listing fails. 】

[Return on investment cycle: more than 5 years. 】

[The optimal implementation plan of the project: (1) Find a new business monetization model to increase revenue (2) Seek overseas listing. 】

Cao Su sat comfortably in the book chair, repeatedly checking the information given by the [Project Detector].

Have some numbers in mind.

It seems that being a basketball community is not a good business. In the long run, there are factors that are difficult to monetize traffic and uncertain for advertisers. To solve the problem, it is necessary to operate the listing to tell stories in the capital market, or find a way to realize cash.

With the props of the system, the realization mode is clearly given. I'm afraid this is a huge problem.

So what are you proud of, Mr. Cheng?

The niche community has the advantages of the niche community, verticalization, and high user stickiness, but the limitations are also very obvious. If you can't break the circle, it will be difficult to realize it.

Need to pay attention to one point: what kind of customers make good money?

Answer: women and children!

On the contrary, it is difficult for men to earn money.

If you invite me to invest again, I can't even go! With such a low rate of return, there are also various risks.

It is now the end of 2013, and capital is extremely hot. A round of thousands of regiments has just passed, and now the taxi-hailing war is burning money wildly: Didi, Kuai, and Hornet dominate the market.

And once the tide of capital ebbs, who is swimming naked?

Thinking of this, Cao Su couldn't help laughing, thinking about his own business again.

"Setting project: game live broadcast. Initial investment of 1 billion yuan. Operation time: 5 years. Hire a professional management team. The business model is: advertising, gift sharing. Check the details of this project."

With a thought, Cao Su saw the relevant information.

[Project: Game live broadcast. 】

[Estimated rate of return: more than 20 times. 】

[Project Risk: 23. 】

[Risk 1: Falling behind in the competition of similar companies and being annexed. Risk 2: Listing failure. Risk 3: Game copyright issues, and no popular games for a long time. Risk 4: Face short video competition. Risk 5: Chinese concept stocks are suppressed. 】

[Return on investment cycle: more than 5 years. 】

[Optimal implementation plan of the project: (1) As much financing as possible to ensure sufficient funds. (2) Seize the time window to go public (3) Cash out at the high market value. 】

Looking at this detailed report, Cao Su couldn't help falling into contemplation. Obviously, the "startup idea" game live broadcast he saw is feasible. Project risk is low. But in the long run it seems to be facing competition from new business models.

In order to maximize the project revenue, the plan given by the system is not to improve his business model, but to suggest that he cash out at a high point and leave.

This shows that the "game live broadcast" mode is probably the same fate as all Internet projects: booming, trance!

Product cycles are short.

Valuations are rising fast and falling fast.

The life expectancy of traditional industries is completely incomparable.

And, the system mentioned its alternative: short videos.

It seems that he still has to find a business in the Internet industry that can really allow users to pay for a long time and can continue. Otherwise, it is a very dangerous business practice to change the place with one shot and keep changing the track.

It just depends on what the main business of the Internet giants is.

Tencent: Social (WeChat, QQ), games.

Ali: E-commerce, payment (Alipay)

Baidu search.

JD.com: E-commerce.

Sina: Meager (social).

NetEase: Games, e-commerce.

LeTV: Video, TV.

It can be seen: social networking, e-commerce, payment, games, which are the core Internet products. It is an indispensable product for users and will definitely pay for it.

On the contrary, LeEco, which is now thriving, has a somewhat surprising business model.

LeTV was listed on the market in 2010, and it is truly the first domestic video stock. Moreover, LeEco owns a large number of copyrights. At present, the box office share of LeTV Pictures has soared wildly in the past two years, and it has risen to the third place among private enterprises.

LeTV is now a copyright + large-screen TV, providing users with video content products.

At present, the popular Internet products in the market include: group buying (reviews), life websites (58.com), takeaways, video websites, travel websites (hotels, air tickets, train ticket booking), Internet finance (p2p), boutique e-commerce (Vanke, etc.) ).

Cao Su just "exchanged" 50 million virtual funds, and checked 10 million once, and has already checked twice so far. The system gives a lot of information. For example, remind him that short videos will be the next alternative after live broadcasts.

He would also like to see if there are still opportunities in these core Internet product fields?

"Setting project: Internet social networking. Initial investment of 1 billion. Operation time: 5 years. Hire a professional management team. Business model: Advertising. Check the details of this project."

[Project: Internet social products. 】

[Estimated rate of return: 0. 】

[Project Risk: 99. 】

[Risk 1: Since the social track has been occupied, a large number of social products emerge in the market every year, but they all fail. Social models cannot innovate.

Risk 2: The capital chain is broken.

Risk 3: Plagiarized by Tencent and fail in the competition.

Risk 4: Rectification is required by public opinion, legal risk. 】

[Investment return period: 0 days. 】

[Optimal implementation plan of the project: (1) Provide users with a new social model: provide internal social tools for small and medium-sized enterprises that are unwilling to use Tencent products. Note: Large enterprises have the strength to develop their own internal communication tools.

(2) Socializing with strangers. (3) Ensure sufficient funds. 】

What the hell!

Sure enough, it is an entrepreneurial direction with a high mortality rate! The probability of failure is directly 99. If it weren't for the system prompt, most people would die if they started a business in this direction. And the prompt of that risk 3 is very showy, very essence, very awesome!

Socially, this track is really occupied by giant Tencent.

The system provides two directions. One is to provide tools for small and medium-sized enterprises, which is not a big market!

Check back later.

Cao Su continued.

"Setting item: Socializing with strangers. (To avoid hydrology, set conditions as above). Check item details."

[Project: Socializing with strangers. 】

[Estimated rate of return: more than three times. 】

[Project risk: 70. 】

[Risk 1: Since the social track has been occupied, the product has a high probability of failure without user approval.

Risk 2: The capital chain is broken.

Risk 3: Being asked to rectify the edge ball, legal risk. 】

[Return on investment cycle: more than two years. 】

[The optimal implementation plan of the project: (1) The project should be involved in live broadcast, e-commerce, and short videos to increase revenue. (2) Try to avoid legal risks. (3) Ensure sufficient funds. 】

Cao Su pondered for a while. In fact, socializing with strangers, in layman's terms, is dating. This is the most direct label. The biggest company on the market right now is Momo.

Obviously, according to the prompts of the system, it is not enough to simply engage in social networking, and you have to operate other Internet projects to monetize the traffic.

And this valuation can only be about 500 million US dollars. Then he estimates that he has a generous point, and then doubles it, that is 1 billion US dollars.

It is impossible to become the cornerstone of Internet giants.

Cao Su lit a cigarette, thought seriously in the study, turned on the computer, and searched on the Internet.

At 12 o'clock in the middle of the night, the late autumn in the capital is quiet.

He felt that he was approaching some right path. UU Reading www.uukanshu.com After all, the system does not directly give 0, but is still constantly prompting the optimal execution plan.

You know, no Internet product lasts forever. How awesome was QQ when it came out back then. Isn't it replaced by WeChat now? After the baptism of time, the development of technology, and new users joining the Internet, there will be new business models.

Cigarettes stimulated Cao Su's brain.

"Setting the project: Live social networking. Others are the same as above. Check the project details."

[Project: Live social networking. 】

[Estimated rate of return: 0. 】

[Project risk: 90. 】

[Risk 1: Since the social track has been occupied, the product has a high probability of failure without user approval.

Risk 2: The capital chain is broken. 】

[Investment return period: 0. 】

[The optimal execution plan of the project: (1) The live broadcast industry is in the ascendant, and its social attributes do not have a clear commercialization path. It is recommended to give up. 】

Come again.

"Setting the project: E-commerce social. Others are the same as above. Check the project details."

[Project: E-commerce social networking. 】

[Estimated rate of return: 0. 】

[Project risk: 90. 】

[Risk 1: Since the social track has been occupied, the product has a high probability of failure without user approval.

Risk 2: The capital chain is broken. 】

[Investment return period: 0. 】

[The optimal execution plan of the project: (1) The relationship between e-commerce and social networking should be reversed. Use social traffic to guide e-commerce. Instead of trying to build social relationships with e-commerce shopping. 】

What the hell!

Something went wrong with the system.

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