Made in Hollywood

Star Wars: The Force Awakens let Chinese filmmakers see the huge potential and infinitely bright future of the Chinese film market, and it also made them feel the pressure and crisis.

Famous mainland director Feng Daya stated at the Directors Association's commendation meeting, Star Wars: The Force Awakens has a box office of over 400 million in one day, and a box office of over 1 billion in three days. Duke Rosenberg really can't find any. opponents, but domestic films must hold on!

Of course, in the Chinese film market where the number of screens is still growing, these records may be broken one after another soon, and the meaning and value of the so-called film history record is a matter of opinion.

But it is undeniable that these data can reflect the popularity of Star Wars: The Force Awakens in China from the side, and it also allows Duke to continue to occupy the Chinese movies that have been occupied since The Lord of the Rings 3: The Return of the King. The position of the box office champion.

While publicizing the achievements in the Chinese market, Duke also specifically asked Tina Fey to find some analysis from North American media, and put it on the media and the Internet here to continue to increase the topic of Star Wars: The Force Awakens.

Star Wars: The Force Awakens set the bar for all movie franchises in terms of diversity in the cast, with Chinese-American actors like Daniel Wu and Latino actor Oscar Isaac . . . the movie At the same time, it is also the most weakened series of 'male hegemony' among blockbusters of the same type, and actresses also have a good opportunity to show their talents.

That's an important lesson for Hollywood to learn, not only do they have a diverse cast of leads, but they have flesh and blood characters that they don't pander to.

The report in this area that appeared in the Chinese media also deliberately extracted some data from North America, Forty-nine percent of the audience of Star Wars: The Force Awakens in North America is female. Among the racial composition, 49% Thirty-seven percent are Hispanic, 35 percent are white, 24 percent are Asian, 10 percent are African, and others.

Actually. This is also part of the reason why Star Wars: The Force Awakens is a big hit in North America. The proportion of non-white audiences exceeds 70%.

Highlighting diversity pays off against a backdrop of rising Asian and Latino audiences.

Everyone who goes to see Star Wars: The Force Awakens in theaters finds a character they can identify with on screen, and Duke's work on diversity in the lead role has helped the film in South America and the rest of the world. Gained a lot of fans.

By the same token, if the economies of those black countries are sufficiently developed, Duke will also produce an African-American lead actor. It is a pity that almost all black-dominated countries are synonymous with chaos and poverty.

In order to publicize and gain attention, the companies and people behind a film can always create a lot of topics.

Star Wars: The Force Awakens hits theaters in China. Duke was also busy with promotional announcements in China, and the topic that North America continued to create was immediately passed on to the other side of the Pacific Ocean by Warner Bros. to increase the aura of the film itself.

The person who stood up this time was Stan Lee. What was said was an old topic, and such a topic had already appeared on the top of Marvel Comics and Duke's desk. It was the first time it was made public to the media.

Crossing Star Wars and the Marvel universe, can such a wild idea be realized?

It's one of the hottest topics on the internet in North America and China as the new week begins.

Now, Lucasfilm and Marvel Studios are both owned by Duke. Many fans have speculated whether Duke will allow the crossover of the two major movie universes to appear on the screen.

In a promotional event of Marvel, the North American media raised this question to Stan Lee. Stan Lee was optimistic about it, I don't know how many characters can be included in a movie, but if Duke thinks it can If it works, he will definitely find a way to make the two universes intersect.

It is also Marvel's tradition to let multiple independent characters cross-appear in the same film. The Avengers is one of them. One, we can bring more characters into the mix. How interesting it would be if Luke Skywalker was also a member of the Avengers!

If the two cosmic IPs of Marvel and Star Wars join forces, it is really difficult to predict the future.

Of course, Stan Lee said this because he was instructed by Duke, and it was also to promote Star Wars: The Force Awakens and Avengers 2: Project Ultron, which will be released in May. From the perspective of its own plan, even if this crossover can be realized, it will have to wait for several years.

Whether it is reasonable to do so is not a question at all.

As long as the profit is high enough, no matter what universe he is, Calabash Doll Altman Duke can join in, don't care about consuming fans' feelings.

The promotion and marketing of Star Wars: The Force Awakens has almost occupied all the main positions of China's Internet and traditional media.

If a person has opened various apps during this week, he may be surprised that the posters of Star Wars: The Force Awakens occupy their opening screen advertisement positions, from Ele.me, Moji Weather, to Qzone, Sina Weibo, etc. From Bo, to Didi and Kuaidi Dache, almost all of them were spared.

On the streets, you can also see a variety of Star Wars elements.

From the layout in the shopping mall to the products in the store, if you happen to pass by the Shanghai Shimao Royal Le Méridien these two days, you can still see two lightsabers standing on the top floor, pointing directly at the sky.

Now, any movie released in China should have high hopes from Hollywood production and distribution companies. There are only so many quotas for importing movies every year. Duke and Lucasfilm naturally hope they can sell for a good price.

When Star Wars first became popular, the scale of the Chinese film market was still small. In addition, the Star Wars series itself has been around for some years, and its sci-fi elements and grand worldview have no soil to develop in China, so Star Wars Star Wars has turned into a movie franchise with absolutely no audience in China.

In the past few years, the seemingly widely circulated May the Force be with you has no practical meaning to most Chinese audiences.

What kind of people are watching movies in China now? Duke has been letting professional companies collect relevant data in recent years. Young people born in the 1980s and 1990s who have never experienced the era of Star Wars contributed 77% of the box office of Chinese movies.

Five years ago, there was undoubtedly a huge gap between China's mainstream audience and Star Wars.

Back then, Duke gave Katherine Kennedy and Lucasfilm the biggest task, with the cooperation of Time Warner, to use various marketing resources to bridge this gap.

At least, those various marketing should be able to arouse people's curiosity, go into the cinema to feel the baptism of the force.

Therefore, Lucasfilm's strategy is to let Star Wars elements occupy the public's attention through various promotions and derivative products, and use various KOLs and fans to spark topics.

In short, what you see and what you hear is Star Wars.

All of this can be said to have been planned for a long time, starting with Duke's purchase of Lucasfilm.

And long-term unremitting efforts are also one of the basic conditions for Star Wars: The Force Awakens to explode at the Chinese box office.

In addition, the success of the film in China is also inseparable from the promotion of partners. Among the many partners of Duke and Lucasfilm, some are multinational companies that have long-term cooperative relations with Duke, such as Lego, which makes toys. It has always been a major manufacturer and seller of Duke film peripherals. Yili from China has been one of the main sponsors since he filmed and produced Transformers.

Whether it is Lego or Yili, they all have one thing in common, that is, they all have strong retail channels, and have the funds and capabilities to do high-intensity and high-density marketing, which can provide Star Wars: The Force Awakens some assistance.

Therefore, it is not difficult to imagine that when Star Wars: The Force Awakens is released in China, and all businesses start to promote it in accordance with the pre-set release date set by Lucasfilm and Warner Greater China, what will happen? What a grand sight.

Among all the cooperative manufacturers, Yili may be the one with the largest scale for the release of Star Wars in China. This dairy company has printed the images of Stormtrooper and BB-8 on its advertisements, and put them in almost all the advertisements that can be placed. In terms of advertising positions, from subway stations, bus stations, newspapers, supermarkets, shopping malls, convenience stores, to various mobile apps and circles of friends.

Yili even found Duan Zishou on Weibo and many Chinese celebrities to do product placement.

Of course, this is also a good opportunity for Yili to publicize.

In terms of channels, this is the most comprehensive one Yili has done. Except for Wei Kezi, which has not caught up with the schedule, all Yili’s categories have also participated in this cooperation, and the attention received by the advertisement is more than ten times that of usual.

In the next few days, Star Wars: The Force Awakens continued to make great strides in China, and the single-day box office never fell below 100 million yuan. During the whole week of its release, the cumulative box office in China has exceeded 1.5 billion RMB.

This is also the fastest box office in Chinese film history to break the record of 1.5 billion.

Faced with such a super high box office, filmmakers here also went into the theater to watch it, but many of them wore colored glasses.

For example, Feng Daya, in an interview, publicly claimed that Star Wars: The Force Awakens was very ugly. Twenty minutes after the opening, he really couldn't stand it, so he had to choose to leave early.

Such criticism is also a good thing in some respects, after all, it is impossible for any publicity to hype the same topic for a long time. (to be continued ~^~)

PS: Ask for a monthly ticket and a recommendation ticket!