Made in Hollywood

In the six films of Star Wars, there are too many shots of important supporting characters and passers-by having their hands cut off. Parts 1-3 of Star Wars Prequel were chopped off twice, and in Star Wars 6 his mechanical arm was cut off by his son Luke, and in Star Wars 5 Luke was cut off by his father Darth Vivienne again. Da chopped off a hand.

This strong hand-severing plot has undoubtedly influenced many movies, such as Marvel’s superhero movies. In the second phase of the Marvel series that has been released, each of them has a true or false hand-severing plot, so the audience People have seen characters such as Iron Man, Thor, Treeman Groot, and Winter Soldier being chopped off one after another. The heroes of the Women's Federation simply suffered.

Time has passed, the generation who grew up with Star Wars has gradually aged, and the new generation has grown up again, but Star Wars has become stronger over time.

The plot of Star Wars and the direction of the characters' fate have always been kept in a state of extreme secrecy. Except for a few core personnel such as Duke, not many people know the specific direction of the plot.

However, after nearly a year of strict secrecy, Star Wars: The Force Awakens finally unveiled the mystery.

Warner Bros. is full of confidence in both Duke and Star Wars, and Duke also knows what to do to win the favor of Star Wars fans, so before the release of Star Wars: The Force Awakens, many media and people like George Luca were invited A test screening was held with big names in the circle, such as Stevens and Steven Spielberg.

There is no doubt that this test screening is the focus of attention of the media and fans across the United States.

In order to publicize, George Lucas once compared his relationship with Star Wars: The Force Awakens to a man and woman who broke up, and the two parties will go their separate ways and will no longer contact each other.

However, this is ultimately the need for publicity. On the day of the test screening, George Lucas showed up in the theater on time.

The journalists who accepted the invitation handed over their microphones, recording pens, video cameras and even mobile phones under extremely strict security measures, and happily walked into the theater, and were fortunate to be the first audience to witness Star Wars: The Force Awakens .

And the reporters who didn't accept the invitation didn't give up. These people gathered around the preview theater. A look ready to go, ready to wait for every Hollywood celebrity who came out of the interview and watched the movie in advance.

The number of these reporters far exceeds those lucky ones, and there are thousands of people around the test screening theater.

They waited outside for nearly two hours, and every minute was a torment. The moment the theater door opened, it rushed over like a stormy sea wave, surrounding everyone who came out.

Reporters surrounded George Lucas and Steven Spielberg the most.

A reporter's voice was exceptionally loud. Almost completely suppressing other people's voices, Mr. Lucas, I have just watched Star Wars: The Force Awakens, can you talk about your views on this film?

It's too crowded here, and George Lucas is getting older. Unable to bear such a scene, when he walked out under the protection of more than a dozen security personnel, he just left a sentence, I like this Star Wars: The Force Awakens very much. Duke did the most appropriate s Choice!

Perhaps for the same reason, Steven Spielberg, not far from George Lucas, was besieged by reporters. Also left a comment of I like it very much, very good.

This was just the beginning of the test screenings. In the following days, Duke and Warner Bros. held several test screenings for Star Wars: The Force Awakens. Also make full use of the media to stir up the audience's reputation and carry out word-of-mouth marketing.

Star Wars: The Force Awakens just finished the audience trial yesterday, and the first wave of reviews has been released. On the famous movie rating website IMDB, 367 people have rated it, with an average score of 100 points; Rotten Tomatoes also has 57 points. 100% positive rate; on another rating website Metacritic, 32 media outlets across the United States gave the film a high score of 98.

Like the original Dark Knight and other films, proper word-of-mouth marketing is also a big boost to the success of the film.

As we all know, the quality of a film's audience reputation is indeed the foundation, but it also has a great relationship with publicity and marketing.

Under the collective efforts of Warner Bros. and Lucasfilm, word-of-mouth hype like this can be described as countless in the media and the Internet.

The quality and good looks of Star Wars: The Force Awakens are undeniable. Director Duke Rosenberg artistically blends past themes and character traits of the series into new backgrounds and texts. Didn't watch People who've seen Star Wars will love Episode VII, but if you've seen it, you'll appreciate the twists and turns and how successful it was.

-- Los Angeles Times

It's true that the core cast of the old version adds points, but what really adds points is that Duke Rosenberg has rediscovered the energy and sense of humor for Star Wars: The Force Awakens.

-- Detroit News

Star Wars: The Force Awakens is more than a sophisticated homage, it's an inspiring take on Hollywood's first big-budget adventure. The highly-anticipated film brings more inspiration to life than the Force itself Every scene in Duke Rosenberg's sequel bursts with the joyful spirit of George Lucas' older trilogy.

--New York Times

It was an impossible task for Duke Rosenberg and everyone involved in the film to bring the Star Wars series back to the screen, but they did it, and they did it very well. They built the film into beautiful, honest, and very funny work. I have a lot of energy in this film and the promise it represents.

--Washington post

Duke Rosenberg understood what George Lucas didn't: that we're less interested in the future of science fiction than in the past. We don't really want to see What happens next in the galaxy far, far away, we can only hope to relive the feeling we felt when we first watched Star Wars in 1977. We want to go back to our hometown, and The Force Awakens took us back There.

-- Boston Globe

The current queue of products waiting for our authorization is very large, and the number is the highest in the history of records.

In the conference room of Warner Studios, Lucasfilm CEO Kathleen Kennedy said, If nothing else happens, next year the spending of American consumers on toys related to Star Wars movies will explode, and the sales will definitely increase. It will exceed this year's $3.4 billion.

This news undoubtedly gave everyone attending the meeting, including Duke, full of expectations.

We need to decide at this meeting the final plan that we are going to carry out market execution with various partners next year,

Glancing at Duke and seeing that he didn't express anything in particular, Catherine Kennedy continued, These decisions include how many products to produce, how to display them in surrounding stores, which area to display, including how to promote the overall website when the products are presented online. Content. We must think of any marketing method that can be thought of that can bring the Star Wars peripheral brand to the market.

In this regard, Duke believes in the ability of Lucasfilm's professionals, and Warner Bros. and Tina Fey, who just returned from China, will also join in these efforts.

Of course, studios, peripheral manufacturers and retailers still have to gamble on the budget of the investment capital.

The risk is that no one knows how big the market is.

Duke tapped lightly on the table, and after attracting everyone's attention, he emphasized, We must do a risk assessment in advance, including the purchase of materials, the quantity of the order, etc. Even for mass production orders, the risk is also Yes, because it all has to depend on consumer reaction to the product, and consumer tastes are notoriously elusive.

Since the release of the Star Wars: The Force Awakens trailer, although the sales of related products have experienced explosive growth, Duke will not blindly formulate business strategies, just like all large companies. The decision-making is also cautious enough while taking bold risks, and will never let anyone make a decision on the head.

The meeting was coming to an end, and Duke also knew that Warner Bros., Lucasfilm and his entire team had been busy for a whole year, and now it was time to do something to boost morale.

He nodded to Tina Fey. Tina Fey opened a folder and said, As of last night, the North American pre-sale box office of Star Wars: The Force Awakens has exceeded 100 million U.S. dollars.

Hearing this figure, John Schwartzman, who had been drowsy before, couldn't help but cheer up. He has cooperated with Duke for so many years, and this is the first time that the pre-sale of a film has exceeded 100 million US dollars.

Tina Fey's words didn't mean to stop, The BB-8 we launched is very popular. Currently, the sales in North America have exceeded 100 million U.S. dollars, and the rough statistics are about 124 million U.S. dollars.

There was a burst of admiration and discussion in the quiet conference room. Charles Rowan and Katherine Kennedy immediately focused their attention on Duke. Star Wars products have been selling well in North America. It can be sold for more than 100 million US dollars in half a month, which has never happened before.

now what? The two circles drawn by Duke actually created a business miracle.

Don't forget, it's just a peripheral!

Tina Fey also said, Stimulated by the upcoming release of Star Wars: The Force Awakens, from October to now, the sales volume of related peripheral products is close to 600 million U.S. dollars, and it will definitely break through this figure on the premiere day!

Star Wars: The Force Awakens has not yet been released, and the cost has actually been recovered. The only suspense is what kind of height the box office can reach in the end. (to be continued ~^~)

PS: Ask for a monthly ticket and a recommendation ticket!