Made in Hollywood

Throughout the film history of Hollywood and even the whole world, there has never been a director who has such a large number of fans as Duke, and has been dubbed Duke Blow. From this title, we can also see that this group What a fanatic for Duke's admiration and support.

There have been five superhero movies that have paved the way for The Avengers, as well as the crazy publicity and marketing of Warner Bros. and Marvel Pictures, coupled with Duke's appeal, directly brought the film to In the eighth week of its release in North America, it successfully broke through the US$600 million mark, becoming the fourth North American box office film to exceed US$600 million after Titanic, Lord of the Rings 3: The Return of the King and Avatar.

Moreover, The Avengers surpassed the $604.45 million of The Lord of the Rings 3: The Return of the King in one fell swoop, becoming the third box office box office in North American film history.

Throughout North America, only Duke and James Cameron stand at the top of the box office and commercial films.

The only difference is that James Cameron occupies the top two positions with Titanic and Avatar, while Duke's Lord of the Rings 3: The Return of the King and Avengers can only be ranked third or fourth. .

By the end of June, this situation was reversed. The Avengers successfully surpassed Titanic's US$658.72 million with a cumulative North American score of US$665.24 million, becoming the runner-up in the box office of North American film history.

At the same time, the cumulative global box office of The Avengers has reached 1.9 billion US dollars, slowly approaching the global box office results of Titanic, and it is only a matter of time before it grabs the second place in the global total box office.

This achievement is enough to make people happy, but Duke is very calm, and he will not stop himself because of this. Since late June, he has been in and out of Warner Bros. frequently. Get ready for your next project.

On the other hand, Duke also went to San Francisco to meet with Kathleen Kennedy several times, discussing the feasibility of unifying the Jedi and Avengers universes, and also talking about the future promotion of Star Wars.

Especially the Chinese market, the entire Western world and even Japan and South Korea have Star Wars plots. Chinese audiences are not among the ranks.

At Duke's request, Catherine Kennedy flew to China with relevant personnel from the two major distributors of Star Wars, Warner Bros., and 20th Century Fox. In the next two years, they will try their best to open Star Wars through various activities. Chinese market.

Although the new movie is about to be launched, The Avengers has also achieved good results. The promotion and marketing of the film by Marvel Pictures and Warner Bros. is like capital's desire for profit. It never stops.

The North American box office of The Avengers has indeed fallen to the level of just over one million US dollars in a single day, but the surrounding area of ​​the film is very hot. At this time, the publicity is not only for the box office, but also for the entire industry chain.

So Duke and the Avengers were on the cover of Time Magazine at the same time. An interview with him is also published above.

In the interview, Duke, as the director, also disclosed more interesting behind-the-scenes tidbits, and it doesn't matter at all whether it is true or false.

The interview was published in the front page of Time Magazine in the form of documentary.

Time Weekly: Scarlett Johansson said in an interview before that they were fighting like children on the set, which made you brain troubled. Is this really the case?

Duke Rosenberg: Well, the Avengers are a bunch of kids, and they're great friends, so it's a lot of fun on set. There's so much energy, I need to order them to quiet down and get serious about filming.

Time: This kind of relaxed and harmonious atmosphere is actually conducive to making a good movie, isn't it?

Duke Rosenberg: It really helps because they're good friends, they know each other well, and it's a relaxed working partnership that makes it go well, but in the movie they hate each other, and that's a reflection of their acting skills .”

Time: There are many and different important characters in the film. How do you highlight each character without stealing the limelight from each other?

Duke Rosenberg: In my opinion, these characters are so great because they steal each other's limelight. Of course, Iron Man Tony Stark has the most limelight. In fact, the most interesting thing is to see each character in the A little bit of scrambling for narration or appearances in the movie. Because of the existence of other people, because of the jokes and arguments between each other, support and opposition, they can be richer, more interesting, and more cool.”

Time: At the beginning of writing the script and storyline, is there anything you want to focus on, or a character that you want to highlight?

Duke Rosenberg: I really hope that every character can shine, but it's more difficult for characters like Thor, Hulk, and Hawkeye Clint Barton. Especially Hawkeye Clint? Patton, he had very little in the first film, so I owe a little to the character. Of course, it was an interesting process to show these characters, because we don't know much about them, so I have the opportunity to be a part of their potential. that person.

Time Magazine: I think the most difficult thing is to challenge yourself. Before that, your series of films have achieved great success. How can you surpass yourself under the expectations of everyone?

Duke Rosenberg: For me, every movie is a new beginning, and I will deliberately keep myself from thinking about how to surpass myself. All I think in my heart is to make a good movie, although I don't know Did it happen or not, but that's my goal. This goal has nothing to do with bigger production scale or making more money. Of course I also want to make more money, but I can't control this. The only thing that is in my control It's about being able to tell something new, whether it's exciting enough, whether it's worth reviewing, whether there's a reason to create something different from other movies. These are the sources of my pressure, and it has nothing to do with bigger scale or better quality. Of course, this Movies do have a bigger scale.”

Time Magazine: We are now in a heyday of superhero movies. Are you worried that fans will gradually feel tired of this type of blockbuster? And what should filmmakers do to prevent this from happening?

Duke Rosenberg: I think Marvel wants to make every movie their own. Kevin Feige once said that Marvel is not a superhero movie, but a genre that includes superhero characters. Marvel likes variety, and that really helps. Ultimately, I'm not worried about whether superhero movies will last, after all, I've jumped at the chance to make my own superhero movie. If it turns out Replaced by other genres, as long as the story is good, it is a good movie.

Time Magazine: After watching The Avengers, many people feel that this movie can be interpreted from many different angles, but which point do you value most or are most proud of?

Duke Rosenberg: For me, it's a story about power and how power affects us, power to others, power to our children. So I'm going to explore humanity, interpersonal Relationships and society. And I'm excited to explore that and tell a moving story. Obviously I'm more into the action, the set-up, which is my favorite. And Marvel wanted me to be a part of this movie , this strange and personal invitation excites me the most.

Time: What do you think are the biggest similarities and differences between Marvel and DC?

Duke Rosenberg: Aside from being superheroes, they're very different. People are used to seeing them as competitors, but they're not. DC's superhero roster has a long history, mostly He is a stalwart idol, while most of the Marvel characters are a bunch of idiots; DC movies are more mysterious and have continuity, while Marvel movies are everywhere, which seems a bit younger. In fact, I like both of them very much. They can also find a place in the market, and there is no need for anyone to step on the other.

Time Magazine: In your opinion, what is the core charm of superhero movies? Can it attract so many people to go crazy?

Duke Rosenberg: In fact, they come from us. Superheroes are the best form of mortals, with the widest vision and stronger stature than ordinary people, especially Chris Hemsworth. They are indeed taller than humans Therefore, superheroes are the most perfect existence of human beings. But at the same time, they also have the most stupid and worst qualities of human beings. They have both characteristics, and they go deep into various dangerous situations. , imagine yourself in it. This is the joy that superheroes bring to me.”

Time: A lot of people think that Star Wars is also a superhero movie in a sense. Do you agree?

Duke Rosenberg: In some ways, there's nothing wrong with that either.

TIME: As we all know, you've bought Lucasfilm, will there be a 'Star Wars' reboot?

Duke Rosenberg: In fact, a new Star Wars series is already under planning. We will restart this series and continue to tell the story of the Jedi Knights.

As Duke said in an interview, the new Star Wars was put on the agenda after Lucasfilm completed the optimization. Although the entire series does not even have the most basic script framework, but for example, Catherine? The publicity and promotion plan for Kennedy to go to China has already started.

After the publication of this exclusive article, many movie fans turned their eyes back to The Avengers, and the film's box office also experienced a small rebound, while the peripheral products are as hot as ever, and there is no tendency to cool down at all.

On July 1, Duke and Warner Bros. officially announced through instant sharing and official website that his new film project has been approved. (to be continued ~^~)

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