Made in Hollywood

Just last weekend, the new summer program in North America kicked off. Directed by the famous director Duke Rosenberg, Marvel Studios and Warner Bros. In the three days of the film, it has bloomed with infinite brilliance. While Iron Man has received an unprecedented frenzy in the critics, the box office also erupted, spewing out an excellent score of 113.35 million US dollars!

As other superheroes from Marvel Comics jumped on the big screen one by one, the well-known veteran hero Iron Man finally ushered in his own 'summer'. This first appeared in Marvel Comics in April 1963. The characters, after brothers and sisters Spider-Man, X-Men and Fantastic Four made great efforts to restrain the box office on the big screen and brought huge fortune to major film companies, they finally came into battle. The summer season kicks off.

North American fans have certainly been looking forward to this film for a long time. Who is not familiar with the generation who grew up with Marvel Comics, this superhero who enters the sea, flies very fast, punishes evil and promotes good! The alternative superhero based on the legendary tycoon Howard Hughes - not with superpowers, but with a superhuman mind; capable of self-made hard and delicate armor, wearing it to be invulnerable - is definitely the most strongly anticipated by the audience this year. Super hero.

So for the new battle of Iron Man, Warner Bros. and Marvel, of course, dare not slack off. Not only did they invite Duke Rosenberg, the most dominant and marketable director in Hollywood, to take the helm, but also Spend 150 million at all costs to build this hero's luxurious private life and dazzling armor.

In terms of publicity, Warner Bros. is even more scheming. The 100 million US dollars of publicity expenses will be overwhelming in posters, online advertisements, and TV promotions. Audi, 7-11 convenience stores, Burger King, LG and other major sponsors are also working hard for it. Waving the flag to cheer, even Estee Lauder, a well-known makeup brand, has joined the turbulent publicity battle - who made Scarlett Johansson not only star in Iron Man, but also the spokesperson of Estee Lauder...

In North America, 3,900-theater 'Iron Man' took in $12.6 million on Thursday nights at 8 p.m., then hit $37.41 million on Friday's premiere! What's exciting is that Saturday's results rose again, with a harvest of $39.01 million! Although there was a slight decline on the last Sunday, it also received $36.88 million.

Finally, 'Iron Man' easily topped the North American box office with $113.35 million in its opening weekend!

Putting down the newspaper in his hand, Michael Eisner turned his eyes away from last week's Box Office Express, and calculated silently in his heart, including the $12.6 million in advance, Iron Man took 125.95 million from North America in the first week. Dollar!

Such first-week box office figures can be described as a great success.

While no one really said anything to him, Michael Eisner knew it. The troubles encountered in the early stage of Iron Man were inseparable from Cook Dick.

Of course, the other party was also doing what he implied.

But Michael Eisner was a little dissatisfied, not because of the methods Cook Dick used, but because he had done so much work. The effect is basically equal to zero. If he hadn't used some relationships, it would be hard to say whether the final fire would burn to Walt Disney.

Despite successfully dodging the fire of the FBI. Disney didn't dodge the backlash from Warner and Duke Rosenberg, even without any evidence. Michael Eisner also confirmed that Disney's encounters on the other side of the Pacific Ocean and customs must have something to do with the other side.

Thinking of this, Michael Eisner couldn't help rubbing his eyebrows. It's really an eventful time for Disney right now.

He sighed softly, and glanced at the one-week box office bulletin of Premier again. A thought unconsciously jumped into Michael Eisner's head. The series of events that happened before the release of Iron Man was simply It is a classic marketing case like a textbook. This series of plans is said to be first proposed by Duke Rosenberg.

Their positions are indeed different, but that doesn't stop Michael Eisner from agreeing that this is an extremely clever marketing strategy, and intends to let the people in Disney's marketing department learn it.

There's no shame in learning from one of Hollywood's most successful directors, after all.

With Michael Eisner's status and well-informed level, it is natural to know that many Hollywood companies are now starting to study Iron Man.

Of course, what they studied was not the content and structure of the film, but the propaganda plan proposed by Duke Rosenberg.

This is definitely a hype comparable to Blair Witch.

The intercom suddenly rang, and the assistant reminded him, Chairman, the meeting is about to start.

I see.

Turning off the intercom, Michael Eisner left the office and walked into the conference room on the same floor. This was a regular board meeting at Disney, and not only the board members, but also many executives of the group company participated in the meeting.

The theme of the meeting was a bit heavy, related to Disney's recent troubles, which have been thrown at the head of Michael Eisner's faction.

Roy Disney, who tried his best to introduce Michael Eisner to Walt Disney, is already very old and his health is not very good, but he still sits in the conference room, looking at Michael Eisner with burning eyes , Now Walt Disney is indeed not the Disney of the Disney family, but he will never let Disney change his name to Eisner.

To this end, he intended to support Robert Iger, and intended to cooperate with some foreign forces and borrow them to completely remove Michael Eisner and his cronies from Disney.

Although sitting in the conference room without saying a word, no one will ignore the last member of the Disney family in the group company.

With Roy Disney around, Robert Iger spoke even louder.

According to the news from the Far East branch, the Disneyland project may be terminated at any time...

Standing at the conference table, Robert Iger didn't even look at the chairman's seat, but just said the latest situation, The other party has terminated negotiations with Disney and may sign contracts with Time Warner and News Corp. at any time.

There was a small amount of discussion in the conference room. As long as you are not a fool, you all know that this means failure for Disney.

The failure of the Disneyland plan will inevitably bring a series of negative effects to the company's development of new markets.

Robert Iger swept his eyes from one of the directors and executives, slowed his speech, and said, The Disneyland plan had an absolute advantage in the early stage. Now that it has come this far, I think someone must be responsible for it.

Someone should be responsible for this...

The person in charge of this part resigned...

There were many echoing voices in the conference room, and some people's eyes turned to Cook Dick, who had just been promoted to the president of the group.

The previous executive in charge of the program at the parent company was Cook Dick.

The person in charge of Disney's Far East has submitted a resignation report to me.

Although I don't know the sentence of losing the car to keep the coach, but what Michael Eisner said is what it means. After all, Cook Dick is his right hand.

Michael Ainas is still very authoritative at Disney. As soon as these words came out, the meeting room gradually became quiet.

But Robert Iger will not give up easily, There is one more thing, since the customs intercepted Disney's products and filed a case, the sales of all the company's doll and doll industries have seriously declined. At present, the Federal Customs and Border Protection has begun a targeted investigation. .

His eyes turned to Cook Dick's side, If I remember correctly, this batch of imported products is the agency processing contract that Mr. President finalized when he was in India last year.

The contract has been double-checked by the legal department of the group company and the overseas development department... Cook Dick retorted, This is a contract approved by the group company. If there is a problem with the product, it is an Indian problem!

At that time, there were not only India, but also China and Malaysia, Robert Iger pressed step by step, The reputation and product quality of these two companies are not comparable to those of Indian manufacturers. Why did you choose Indians?

I……

Cook Dick was about to say something when he was interrupted by Robert Iger, who said, I suggest that the company conduct an internal investigation into this incident.

It's not necessary. Michael Eisner said lightly, The company's resources should not be wasted on this kind of thing. How to deal with the fierce external competition and ensure the market share of Disney's various products is what we should do the most. of.

I want to remind the chairman, Robert Iger added, CBP is watching Disney, and Disney's stock price has been affected by this incident and is falling, and many shareholders have called to express their serious dissatisfaction. , the board of directors should also give shareholders an explanation.

Michael Eisner looked at Cook Dick with an embarrassed expression. After all, his shares were limited. If Disney had voting shares, more than 40% of the shareholders would vote for him of no confidence. , according to Disney's regulations, he must step down and hand over the power in his hands.

This is a situation Michael Eisner has been avoiding, and even he, the Disney tyrant, needs to win over shareholders.

There is no doubt that a chairman whose stock price keeps falling is impossible to obtain the support of most shareholders.

Roy Disney said suddenly, At this year's shareholders meeting, I will submit a proposal on the failure of Disneyland and the customs incident.

Robert Iger took one last look at Cook Dick and sat back in his seat. At the meeting with Duke Rosenberg last Saturday, what the other party said now makes a lot of sense. When Eisner took over, the first thing he had to do was cut off the hand he used to control Disney.

This hand is called Cook Dick. (To be continued ~^~)

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