Made in Hollywood

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Saturday is a big deal for movies that come out that weekend, and it tends to be the highest-grossing day of the week for a movie, especially a non-sequel.

No matter how overwhelming the pre-screening publicity is, it will take a while for the film's audience to ferment. Quite a few big-selling films, after a one-day screening and dissemination on Friday, will generally usher in a peak of attendance on Saturday.

Correspondingly, Saturday is also the busiest day for each commercial theater line.

The Nokia Theater in Los Angeles will not allow any employees to take vacations on Saturday in order to cope with the peak passenger flow.

As night fell, Philip James was standing behind the counter, looking up and looking forward, only to see a mass of black people's heads. There are really many people who choose to come to this famous multiplex cinema to watch movies.

As the person in charge of the sales department, although he doesn't have to stand in front of the ticket booth in person, Philip James doesn't dare to relax.

Honey, aren't you very interested in airplanes?

In front of the counter, a customer's voice suddenly came, and Philip James looked up. It was a couple, and the speaker was a young woman. She asked her husband, There is a movie about airplanes here, called Air Warfare. Hero, we can choose it.

No, no, no... The husband kept shaking his head, Don't watch this movie. I checked it online, and most people said it was a bad movie. A colleague of mine also watched it.

Oh? the woman asked with interest, what did he say?

He fell asleep after watching it for ten minutes. The husband didn't even look at the poster of Air Combat Heroes.

The woman swiped through the movie title column. There was a handsome guy in Reign of Heaven, but there was no film arrangement. There will be one until close to midnight; Air Fighter will be shown in fifteen minutes, but how boring can a movie that makes people fall asleep?

In the end, her eyes fell on Batman: Hour of War, which she chose despite not being particularly interested in superhero movies.

The reason is simple, in the movies that are being released. This seems to be the only movie worth watching.

Although this is a superhero movie, she knows very well that Duke Rosenberg's name hanging in the director's column is a guarantee of the quality of the movie!

Batman: Hour of War two...

Hearing the couple's choice, Philip James was not surprised. Today, more than 60% of those who came to see the movie at the Nokia Theater chose Batman: War Hour. Air Combat Heroes, which is also a big production and released in its first week, is not well received, and even the number of tickets sold for a few niche films is not as good.

If yesterday's first-day box office was not as good as expected, it may be an accident that based on Saturday's performance, Philip James is convinced that Air Combat Heroes is definitely a bad movie, at least for theaters.

The cinema's criteria for judging films is very simple. A movie that sells is a good movie, and a movie that doesn't sell is a bad movie.

Fifteen minutes passed in a flash, and just as Philip James returned to the office, a technician in charge of the projection hurried in.

Phil... The man said in the quickest and most direct way. I'm afraid the screening of The Hero in the Sky at 7:15 will be cancelled.

What? Philip James couldn't help frowning.

The man quickly explained, There is not a single audience in this game.

No audience? Philip James didn't even think about it. A decision was made, Cancel the screening and add the screenings of Batman: War Hour half an hour later.

The technician left quickly, and Philip James sat behind his desk. Shaking his head slightly, the performance of Air Combat Heroes was even worse than expected.

This is the second empty stage at the Nokia Theater today. It all happened on Air Combat Heroes. This is Saturday, and it was a super prime time just now, and no one cares. The audience's reputation for this air combat film How bad is it?

Philip James took time out in the morning to watch the film. Although he didn't finish it, he watched several main plots. Frankly speaking, Air Combat Hero uses a lot of elements that seem to be successful, such as There are handsome guys, love, heroes, rescue and other elements, but the movies made up of these elements give people a very awkward feeling, as if they were mechanically put together.

In a blink of an eye, he thought of Batman: Hour of War, the main competitor of Air Combat Heroes. This reboot of Batman's masterpiece is really brilliant in terms of fear, anger and power, but the bridge is also Hollywood. The old stalks, but these old stalks were incorporated into a film by Duke Rosenberg, but brought the audience from visual to auditory to emotional enjoyment.

In Philip James' view, it's not wrong at all for the first-week release of Air Fighter to lose to the next week's release of Batman: Time for War.

Then again, how many people think Duke Rosenberg shouldn't have won?

Having been working in theaters for ten years, Philip James has long been used to it. He is used to the release of Duke Rosenberg's films, Duke Rosenberg's winning films, and Duke Rosenberg's films. The movie took the box office champion...

Putting down these thoughts, he picked up the phone and dialed a number, Boss, I'm Phil, I have a little suggestion for tomorrow's screening, it's enough to keep only one theater for Air Combat Heroes, according to my observation today And analysis, a movie hall is a bit too much...

If it weren't for the stipulations in the screening contract, Philip James wouldn't even want to put up any screens to show the bad movie that was destined to cost the theater money.

This film won't take a few weeks, I'm afraid it will be forced down?

With this idea in mind, Philip James finished his day's work, and got the general data of movie ticket sales. Continue to maintain the momentum of the rebound.

The sun sets and rises, and a new day begins.

Pete Ke, the largest offline distributor of movie peripherals on the West Coast, took his girlfriend into the Santa Monica Commercial Plaza, briefly glanced at the theater, and then went to his own chain store.

Hi, George.

Hello boss.

George Zhou shook hands with Pete Ke first, then turned to look beside him, and said with a smile, Hello, Miss Seyfried, your performance in Hurricane Rescue is great.

Amanda Seyfried knew that this was someone her boyfriend trusted, and said politely, Thank you.

There were a lot of customers in the store, many of whom probably recognized Amanda Seyfried, and couldn't stop glancing here. George Zhou hurriedly took two people into the manager's room.

After sitting down, Pete Ke asked, How are the sales going?

Very good. George Zhou smiled brilliantly, During the release of Duke's movies, sales in our store have always been the peak period. From the release of Batman: War Hour, the daily sales have been More than $150,000, and that's not counting the five Batmobiles sold.

So much? Amanda Seyfried was a little surprised.

$150,000 doesn't seem like a lot, but she knows very well that Pete Ke's stores are almost all over the large and medium cities in the Midwest of the United States. Even if the sales of these stores can't reach the level of the Santa Monica Commercial Plaza, they can It is bound to be a very scary number.

What's more, movie peripherals are basically low-cost and high-profit commodities.

It's okay. Pete Ke looked calm, There's still a gap between The Lord of the Rings trilogy and The Matrix.

Amanda Seyfried flattered, Then you can make a lot of money too.

Me? Pointing to himself first, Pete Ke shook his head again and said, We all make small money, and the people who really make big money are Warner Bros. and Duke Rosenberg. If nothing else, Duke Rosenberg is getting a big paycheck again.

How terrifying the director Pete Ke talked about is his ability to collect money. Amanda Seyfried knows very well that the film remuneration of the other party definitely ranks first in Hollywood!

Seeing Pete Kee and George Chow talking about work, Amanda Seyfried simply closed her mouth and observed the containers and goods outside through the glass window that could only be seen from the inside out , When the discussion between the two came to an end, he couldn't help but ask a question out of curiosity.

Why haven't I seen products related to Air Combat Heroes?

The movie products sold by Pete Co. only focus on Duke's movies, and it's not that they don't sell peripheral products of other movies.

The day before yesterday and yesterday, there were places in the store.

The person who answered was George Zhou, he said as concisely as possible, But in the past two days, only a few James Franco dolls and dolls have been sold, and the single-day sales are less than 100 US dollars. This morning's Air Combat Hero After the Saturday box office came out, I had people pull all the products related to it and put products from other Duke films instead.

Other stores, Pete Ke added, I also had people withdraw from the cabinet.

According to statistics, the merchandising sales of Heroes of the Sky are not even comparable to those of Batman: Hour of War, driven by the chain effect of the new films, they are not even comparable to the merchandising sales of Duke's films ten years ago.

If such movie peripheral products are not removed, why are they still kept?

Amanda Seyfried asked another question of concern, How many box office Air Combat Heroes sold on Saturday, so that you can directly withdraw its goods from the cabinet.

$2.62 million! Pete Ke shook his head. The box office of this film on Saturday actually dropped a lot compared to Friday, and the box office figures for the first weekend may be so low that investors vomit blood. (To be continued ~^~)