Made in Hollywood

Because of the time difference between different places, there are differences in the global simultaneous release of the film, but after two days of fiery screenings on Friday and Saturday, The Lord of the Rings 3: The Return of the King has triggered a phenomenon-level movie viewing craze all over the world. From Japan to Mexico, from Sweden to Brazil, from Russia to Australia, almost everyone is shocked by the courage of mankind to fight back to the death, and shocked by the majestic scenes.

The media will never let go of hot events, and The Lord of the Rings 3: The Return of the King has also become the object of heated comments by the media from all over the world.

Every film in the Lord of the Rings series is very good, and The Return of the King has reached the peak of classic movies. The key characters have been sublimated, the fight scenes have become more intense, and at the same time, the emotional level has become more deeply moving .

--New Zealand Herald

It's rare for the third installment in a trilogy to be the best of the entire series. The epic conflict, stunning campaign, outstanding scenery and special effects, and gritty characters give it nearly nine hours. A masterpiece with a perfect ending.

--The Times, UK

Every movie scene used by the invisible wizard Duke Rosenberg shows us its brilliance. No filmmaker has ever aimed so high and won more Achievement!

- Spain's Madrid Journal

The Return of the King is probably the most amazing masterpiece of epic cinema, and Duke Rosenberg has spent seven years creating a work of unparalleled greatness. It's not just a movie, it's a Gift, the best gift for all fans around the world!

- French newspaper Le Figaro

Although The Return of the King tells a simple story, the shock it brings is really incomparable, especially the scenes and music, and the epic duel of ten thousand people. The story that revolves around everyone in the Fellowship of the Ring expedition, along with the They are moved, happy, sad... Until the end, everyone is indispensable, especially the partner who will accompany you to the end and never leave. This is a film that gives strength, it is a fantasy The journey. It was a wonderful memory.

——Japan's Asahi Shimbun

In addition to the media, overseas fans responded equally enthusiastically.

Vieira from France said in an interview - The Lord of the Rings trilogy series is the most inspiring, majestic and deepest film I have ever seen, and it is an epic to call it epic.

Spain's Morientes also praised the reporter's microphone - The Return of the King shows the audience the extreme that the movie spectacle can reach. As fans, we are undoubtedly lucky and happy.

Milner of the University of Cambridge, UK, directly attributed the film's success to the director, speaking in front of the Sky TV cameras - Duke Rosenberg showed his unparalleled talent for film and his love for the Lord of the Rings with the trilogy. Qu's deepest love, he makes great movies. Deserved!

Although the data is a strong proof, overseas box office statistics are difficult to release due to time difference and many other relationships, but the Saturday statistics in North America are enough to show how popular The Return of the King is.

In one day on Saturday, The Return of the King was in 4013 theaters. It got $44.21 million, breaking the North American single-day box office record again. With the release of this number, all Hollywood companies know it. In the absence of strong enough competitors in the market, the popularity of Return of the King cannot be stopped.

And since last year. There is no company willing to put a big production before and after The Return of the King, and no one wants to be the background painting of the final chapter of The Lord of the Rings.

The two new films released at the same time this week are just Late Night Chill by Harbour Entertainment and Wild Country by Ferrero Studio, both of which have less than 500 theaters. How to fight The Return of the King?

Let our online PR department pull it back.

At Walt Disney Headquarters, Cook Dick called the head of the publicity department to direct all resources and energy to the promotion of 'Finding Nemo' and 'Pirates of the Caribbean'.

Although Disney took advantage of the opportunity to hack The Return of the King once, the resources invested were actually not many. Even with the cooperation of Michael Ovitz, they would not put their main energy on it.

Now that the momentum of The Return of the King is fierce enough, it is not hindered by those small scandals and ties, and Disney has no need to waste manpower and energy now.

Thinking of the $44.21 million, Cook Dick couldn't help but wonder, how good would it be if Finding Nemo and Pirates of the Caribbean could reach this height in a single day?

That means that the North American box office of the film is bound to break the $100 million mark in its first weekend!

It's a pity that he knows that this is an impossible task. Since the birth of Hollywood, there has never been a non-adapted film or a sequel film with a North American box office of more than 80 million US dollars, even if it is as powerful as James Cameron, History Neither Steven Spielberg nor Duke Rosenberg has done it.

Can Pixar Studios and Disney Film Studios do this?

Judging from the release schedule in May...

After dinner, sitting on the sofa in the living room, Ivanka held a densely packed schedule and said to Duke, The Fast and the Furious 2 released on May 23 and the Finding released on May 30 Nemo' can be called our opponent.

Duke was peeling apples for Ivanka, didn't say anything, just nodded.

Ivanka put down the form and asked curiously, Can Pixar Studio's masterpiece exceed 100 million in its first week?

Huh? Duke glanced up at her.

Standing up and walking beside Duke, Ivanka sat down and took the unpeeled apple in his hand, peeled it skillfully, and said, You attach so much importance to Pixar Studio, it shows that the films they make are very strong. , so I wonder if their masterpiece will exceed 100 million in the first week.

No! Duke said with great certainty. With the development of the North American film market, there is no original film that can exceed 100 million at the weekend box office.

Not only now, Duke remembers very well that in his last memory, no non-adapted film or sequel in North America had its opening weekend surpassed $100 million. James Cameron, Peter Jackson and Christopher Nolan have not done this, but the first weekend box office record for the original movie also came from Pixar Studios, which seems to be an animation called Brain Wars, Got over $90 million in the first week.

Actually, not just original films, even non-sequels of adapted films. If you remove the series of words from Marvel, there are only a few movies such as Spider-Man and Alice in Wonderland, which can exceed 100 million US dollars at the box office in the first movie.

The original film surpassed 100 million yuan in its first week. Even Duke has a special memory. He can't guarantee that he can really be stronger than James Cameron or Christopher Nolan when he was at his peak?

Even if he started learning from his youth and struggled all the way to the present, Duke would not dare to say that he was better than the two great gods he used to be.

The first song of a non-adapted film is less than 100 million. Fundamentally speaking, it is not up to directors and actors to decide. This is an inevitable law of the market. Perhaps in the future, ticket prices will increase and the number of theaters will increase. The box office of an original movie is bound to exceed 100 million in the first week, but it is not something that can be done in three or five years.

The market has its inevitable laws of development. If a single person can change the laws of the market, it can only be said that a fantasy has occurred.

Do you eat?

Ivanka finished peeling the apple. Cut off a large piece and handed it over, Duke shook his head. I prepared this for you. You basically didn't move for dinner.

I'm losing weight. Ivanka said very seriously, cut off less than one-fifth of the apple, and ate it in small bites.

For women on a strict diet. Duke had no choice but to kiss him lightly on the forehead and said, Let's go around the garden.

Wait a minute, Ivanka looked at her watch, picked up the remote control and turned on the TV, NBC has a program about your movie, I'll take a look.

It's all flattery. Duke sat back.

Ivanka shrugged, I don't think so, I think you deserve it. And all the compliments to you, I like to hear.

This is just one of the countless publicity plans finalized by The Lord of the Rings Studio, who participated in the show and was a key member of the Duke team, Charles Rowan, who served as production manager for the Lord of the Rings trilogy.

Since Ivanka wanted to watch it, Duke sat here with her. In fact, there is nothing special about the interview. Like all variety shows, they follow the pre-designed text. Charles Rowan is also in this regard. The veteran, while answering some serious questions, also tells some interesting anecdotes or secrets during the filming and production of the crew from time to time, in order to gain more attention.

The only accident happened near the end of the show, this live interview program, broadcast a clip of a prior interview, the interviewee is George? Lucas.

This was the acknowledged lead for Duke's entry into Hollywood.

George Lucas's words are generally objective, As we all know, all series of films have a successful first film before they have the following sequels, but The Lord of the Rings has three films, and Duke did not keep it for himself. Any retreat, like those trekking Fellowship of the Ring, it took Frodo Baggins 13 months to destroy the Ring in the flames of the Doom Mountains, Duke took 15 months to make the final film. a shot.

The Duke I know is confident, tenacious, and hardworking. Only a director like him can prepare this series in five years. He spent three years writing the script, two years setting the scene, and the final film is nearly nine years long. Hours. That dash and determination alone is enough to make the rest of Hollywood feel embarrassed.

Many people say that the Lord of the Rings trilogy is actually a victory for the film industry, and this view is true in some respects, and only today's era can provide the technical possibility for the birth of The Lord of the Rings , Duke was able to reproduce the vastness of Middle-earth and his rich imagination on the screen, but this series is definitely not as simple as special effects, because only the special effects in The Lord of the Rings are not skills used to show off, but Duke's pen and ink used to render dreams! (To be continued~^~)

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