Made in Hollywood

The sky showed a hint of fish belly white, and CinemaScore's headquarters in Las Vegas was busy. Every time a big production was released, the company would spend sleepless nights. After several years of hard development, the data released by CinemaScore is now , is increasingly important for distribution companies and the cinema market.

The vice president on the night shift, Crowne, stood in the mail room. The call was constantly being picked up by the operator. The fax machine kept ringing. The e-mails in the Internet mail were gathered from all over the United States to Las Vegas. All of the above. The statistical data is aggregated into the company's special software and database, and after careful calculation, relatively objective statistics are obtained.

When the sun was about to climb to the horizon, Klawn got the first-hand data, which was the statistics of the early and midnight games of The Return of the King.

He let out a sigh of relief, Fax to Warner Bros., Lord of the Rings, and the North American Theater Alliance immediately.

These are the three big clients they serve, and there should be no delay or neglect.

Burbank, in the Lord of the Rings studio in Warner Studios, many people have not slept all night, the sleepiest stage is before dawn, Larice is sitting in front of the fax machine, her head on the table like a chicken Like pecking rice, ordering and ordering, the hazy eyes seem to be awake and asleep, as if they will fall into a deep sleep at any time.

The fax machine rang suddenly without any warning, and Larice shook her head to wake herself up a bit. She picked up the document she received and glanced at it, and her spirit was immediately lifted.

Just as she was about to leave, the fax machine rang again, and another fax was typed out slowly.

When Larice saw the numbers on the second fax, her drowsiness disappeared without a trace, and her spirit instantly became excited. She held two faxes. Run towards the duty office of the studio.

Received! Received!

She rushed into the office while running and shouting, and other colleagues who were in bad spirits because of staying up all night immediately looked over.

Good news! said Larice's loudest voice, $6.61 million in advance! $12.26 million in midnight!

What? Someone asked subconsciously.

Larice repeated, The Return of the King is $6.61 million early! $12.26 million at midnight!

Wow~

There was a sudden burst of cheers in the office, and everyone raised their hands, some even hugged. Or high five to celebrate their third great victory!

I propose a toast! someone shouted.

More people responded, Be sure to have a toast!

The entire Lord of the Rings studio was in a frenzy and a frenzy.

The Lord of the Rings Studio welcomed the rising sun in a jubilation, but in the mansion in Chicago where the sun had already risen, the study room, which had not turned off the lights all night, exuded bursts of gloom.

The fax data just received was already on the desk in front of Roger Albert.

Despite being mentally prepared, when these get into the eyes. Roger Albert's face still darkened.

Before the film was released, although the parties did not greet each other, they tacitly agreed to use the incident caused by Orlando Bloom to try their best to discredit The Return of the King. When Roger Albert wanted to come, even several Hollywood companies such as Michael Ovitz and Walt Disney were dispatched, and they could always bring The Return of the King down a bit.

He didn't want much, just to limit The Return of the King to under $10 million at the midnight box office. Maybe it will keep the film from breaking the $100 million box office opening in North America in its first week.

But they tossed for so long, he came back last night and uploaded a movie review. In order to influence the market, but in front of this data one by one failed.

North American premiere, 3,000 shows, $6.61 million; North American midnight show, 4,013 theaters, $12.26 million!

What does this represent. Roger Albert is very clear, especially the midnight box office that broke the North American record, almost indicates that the North American opening weekend of The Return of the King is likely to surpass that of Spider-Man!

The data on another document is the best proof.

The audience rating of CinemaScore is as high as 96%, the average audience score is 'A+', the 28,775 users of IMDB website scored 9.7 points, the audience favorite popcorn index is 97%, and 45 media reporters from MetaCritic rated it The highest score in the series was 93 points.

These are strong guarantees for the box office to maintain a strong trend!

Even if he doesn't want to admit it, Roger Albert actually knows that the commercial data of The Return of the King will inevitably surpass that of The Fellowship of the Ring and The Two Towers, and their sniping during the summer season is more like a joke.

However, he will not give up.

Roger Albert took a sip of his coffee, looked at the two statistical reports, and murmured, I'll be waiting for you during awards season, Duke Rosenberg!

As soon as the sun rose in the sky on Friday, Duke's Bentley drove out of the Duke Manor, taking Ivanka first to the company, then a trip to Warner Bros., and finally to the Lord of the Rings studio.

Hey Duke, we did it again!

Boss, you did a great job!

Boss, you really are invincible!

Can you tell me, can North America make more than $150 million in its first week?

Entering the studio, all the employees had excitement written on their faces and greeted their bosses one after another. Duke was also in a good mood. Although he didn't say much, he nodded to these people with a bright smile.

Everyone here has contributed immensely to the success of the trilogy, and as he said in his interview at the premiere, it's a team work!

Duke and his production team guarantee the quality of the film, and everyone here has done a lot of work in promoting the film.

Although the film has been released and the response seems to be good, Duke has not completely relaxed, and is still watching the progress of a lot of work. This is the end of the trilogy, and it is also one of his best opportunities to create a box office peak. Word of mouth is the key, but promotion cannot be ignored either.

The Lord of the Rings studio was busy until mid-afternoon, just as Duke was about to leave, Jamie Johnson knocked on the door and walked in.

Going? the other party asked.

Duke nodded. Ivanka has something to do over there, I have to go there.

Well, say thank you to her. Jamie Johnson was in a good mood. The instant sharing website has played a lot in the promotion.

It's a win-win collaboration, isn't it?

Jamie Johnson and Duke laughed at the same time.

Tell you the good news. Jamie Johnson added again, According to the data provided by the North American Cinema Alliance. From today to now, The Return of the King has maintained a 60% attendance rate among mainstream cinema chains.

Good news! Duke said, waiting for Jamie Johnson to go out. Let's have a drink to celebrate when we have time.

Then I'll be waiting for you.

When driving toward the location of Ivanka's company, Duke made a deliberate detour past a famous movie theater in Burbank, although there was no queue for Titanic. However, the number of spectators who came in and out was extremely large, and many of them wore related products such as the wizard hat, which was obviously aimed at The Return of the King.

Duhamel is the person in charge of this theater. After the official opening this morning, he has not rested until now. Didn't even have time to eat lunch.

Although the theater has made certain filings, the audience who walked into the theater during the working day on Friday far exceeded their expectations, resulting in very tight ticketing. He had to start from ten o'clock in the morning to remove the original movie theater of Murdering Game. It was only by showing The Return of the King that the urgent needs of the audience were relieved.

However, he had no chance to relax at all. After a morning, the peripheral products of The Return of the King that were originally prepared for the whole day today were sold out. Duhamel had to call the Burbank branch to get more goods, but the branch was also tight, and almost all the theater peripheral goods in the Burbank area were in short supply.

Fortunately, he contacted a chain dealer named Pete Ke through a relationship, and the other party promised to supply him with some of the goods at a high price, which was a temporary solution to the problem of peripheral products.

In the evening, Duhamel faced the test again. A large number of fans flocked to the theater because they had just gotten off work. At present, 7 of the 9 theaters in the theater are showing The Return of the King, but it is still not enough.

Duhamel was able to sit on the theater manager, and he was also a decisive person. He directly shouted to the person in charge of the sales department, Leave one theater to show other films in turn, and put the remaining eight theaters in the King come back!

After the person in charge of the sales department left, he picked up the phone and dialed the number of the branch office, and directly applied to the boss of the Burbank branch of Emperor Entertainment, I strongly request that the theater only show The King Comes from tomorrow!

Time passed by minute by minute. Around 8 o'clock in the evening, the theater in charge of Duhamel ushered in the peak audience moment. The halls of the chain theaters and even the corridors were full of audiences waiting for the movie to start. These people I don't even take a look at other films, just pay attention to The Return of the King.

There were just too many people, and Duhamel could hear the humming noises when they were talking to each other, even through the window and door, and many people walked to the store without watching the film. , swept away the few remaining peripheral products.

Duhamel was a little wary, and many people were prone to accidents, so he quickly summoned the civilian staff in the office, sent everyone out, and assisted a few security personnel to help maintain order.

However, the energy of the crowded audience is obviously not on each other. They are just waiting for the movie they want to see the most, and ignore everything else.

Duhamel breathed a sigh of relief and went back to his office to email the heads of several other theaters, and the situation was broadly similar.

If there are more viewers, what kind of single-day income will it bring? Duhamel couldn't help but think of the question. (To be continued ~^~)

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