Little Farmer Big Star
Chapter 727: Disadvantages and opportunities
Shonan TV Station.
Director Chu Pingsheng personally presided over the meeting.
Chu Pingsheng said: "Everyone saw the "Yue Nv Sword" sample yesterday, and now everyone talks about their views on the matter of broadcasting it at the prime time."
Yang Shan, the person in charge of the program department, first said: “This year’s New Year’s Day is February 22. In order to compete for the golden ratings during the Spring Festival, the major TV stations will choose to start broadcasting on February 5th for new dramas specially prepared. Choosing to start broadcasting on February 5 is naturally no problem. But if you choose "Yue Nv Sword", will the risk be higher?"
Another person in charge, Gong Weiyuan, also said: "The "Yue Nv Sword" is much more exciting than we thought. I personally watched it very excited. However, the director, after all, it is a martial arts drama. People who like to watch it are martial arts. There are many fans, but compared with the huge audience group, the proportion is very small. I think it’s safer to choose "Mother-in-Law and Daughter-in-law Family" to participate in the ratings battle of the prime file."
Lin Hua, the person in charge of the broadcast transmission center, said: "In addition, "Yue Nv Sword" has another disadvantage, that is, the number of episodes is not long, there are only 15 episodes in total. If it is placed in the prime file, only one episode can be broadcast a day. This is a great disadvantage. It happened that when we signed the purchase contract, we also agreed that we should not cut the drama privately."
Then several people expressed their views, and everyone's views were basically the same. "Yue Nv Sword" made everyone very surprised and excited, but limited to the martial arts drama, it was too risky to be broadcast on the golden file.
It can be broadcast after the prime time, which is often referred to as the second prime time, and its effect is not much worse than that of the prime time.
Chu Pingsheng hadn't spoken all the time. When everyone said the same thing, Chu Pingsheng smiled slightly and said: "Everyone has similar opinions. They all think that the audience for "Yue Nv Sword" will be very limited, is that right?"
Yang Shan said, "Director, isn't it like this?"
Chu Pingsheng nodded and said, "Of course, Mr. Gu Yong said that the audience of martial arts dramas is definitely not just martial arts fans, and martial arts fans are only a few of them. I deeply agree with this."
The others showed thoughtful expressions when they heard Chu Pingsheng say this.
After a while, Gong Weiyuan said: "Director, this statement may not be wrong. I also understand what the director meant. The previous martial arts dramas could not do this. But "Yue Nv Sword" can do it.
It's just that, after all, this has not been tested by the market, it is just Mr. Gu Yong's inference, or Mr. Gu Yong's personal opinion.
I don't doubt Mr. Gu Yong, but at such an important and critical period, I still feel too risky to use "Yue Nv Sword" as a touchstone. "
After hearing this, the others nodded and agreed.
Chu Pingsheng nodded and said, "I don't deny what Director Gong said. Whether "Yue Nv Sword" can attract non-wuxia fans, it really needs to be tested by the market, and we do have certain risks in doing so.
However, I would like to ask everyone, if we choose "Mother-in-Law Family", what will be the final result in this ratings battle? "
Gong Weiyuan pondered: "Our biggest opponent is undoubtedly CCTV, but because of its special status and nature, it will not participate in this ratings battle.
Therefore, our biggest opponent is actually the other three Davids. Among them, Mordu Satellite TV is the most threatening. It not only overwhelms us in the overall rankings, but the work "Who Loves You More" prepared this time is even more aggressive. Directed by the first-line director Wang Liang, the male and female protagonists are all popular strengths Add idol pie, more old drama bones to join. Undoubtedly our biggest opponent.
In addition, Jiangsu and Zhejiang Satellite TV and Southern Satellite TV are also not to be underestimated. Therefore, the result is still very difficult to say, it may not be able to do the Mordu TV, and there is no absolute certainty in the face of Jiangsu and Zhejiang TV and Southern TV. "
Yang Shan said, "Not only that, but the other David TVs should not be taken lightly. You must know that there are more than one or two satellite TVs that want to squeeze into the four David TVs and already have corresponding strength. Their threats are also very high. Great, everyone has already geared up. Therefore, we are even more unable to take risks."
Chu Pingsheng said: "In other words, if we choose "Mother-in-law and Daughter-in-law's Family", if we can rank behind Magic Satellite TV and before other satellite TVs, we will be very lucky. If we are not careful, we will be very lucky. May be overtaken by the satellite TV behind, is that true?"
Gong Weiyuan, Yang Shan and others nodded and said yes, although they were a little helpless, this is true.
Chu Pingsheng nodded and said: "Very well, I have the same opinion as everyone. However, I think that since the situation this year is not optimistic, it is better to win by surprise. If you choose "Yue Nv Sword", there may be unexpected surprises."
"But, director..." Gong Weiyuan just wanted to say something, but listened to Chu Pingsheng to continue: "Everyone, let me finish talking. Now the audience of martial arts dramas is very limited. This is a very big drawback. But change. From a different perspective, is it a very big opportunity?
Everyone has seen countless emotional works or historical works. No matter how good the shot is, everyone will have a little visual fatigue, but they don't know it.
If a brand new martial arts drama comes out at this time, everyone will see that it turns out that martial arts dramas can still be filmed like this, and martial arts dramas can still be so wonderful and beautiful. This kind of unexpected surprise will definitely make them excited, even excited.
This is a brand new movie-watching experience that everyone has never experienced before. Once they are attracted, it will be difficult to break free.
Of course, to do this, this martial arts drama must be very exciting, far from the previous martial arts dramas can compare.
And "Yue Nv Sword" is such a martial arts drama. It is also a unique martial arts drama among all satellite TVs. Once its brilliance is stimulated, no one can suppress it anymore.
Whether it is Modu Satellite TV or CCTV, it will be eclipsed in front of it.
Because it is not an ordinary martial arts drama, it will be a perfect transformation of martial arts drama in the history of China, and it will even open a new era of martial arts screens.
Just as the original novel "The Sword of the Yue Girl" opened a new era of martial arts novels, the TV series of "The Sword of Yue Nv" will surely open a new era of martial arts dramas.
Mr. Gu Yong is the creator of all this, and we, Xiangnan Satellite TV, are the witnesses and operators of all this, and will surely leave a strong mark in the history of Chinese TV dramas.
Do you not expect and yearn for all this? "
Chu Pingsheng got more and more excited as he talked, his face flushed behind him, and his feelings were hard to restrain himself.
...
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