Legendary Hollywood Producer

Facing the gentle morning sunshine in Burbank, Roman drove to the company.

The main creators of the movie "The Devil Wearing Prada" have gone to Warner Studios yesterday, and the film has officially started shooting. On the other side, the publicity work for the movie "The Hangover" has also been carried out. In a while, Roman will go to Western Europe to take a seat in the film industry.

He came to Manhai Entertainment today to get a document.

This document contains some data about the Internet that Roman asked someone to investigate in the past two days, and he will use it when he goes there.

Take out the document from the drawer in the office. Before leaving, Roman talked with Ms. Mieu about the company’s daily finances before turning around and leaving.

Hurrying from Burbank to Hollywood's Western European Films, Roman met Shulman and several executives of the company.

After saying hello, Roman looked at several people and asked, "Schulman, how is your progress here."

Shulman took a poster from the table next to it, unfolded it, and said to Roman: "The poster made by the company has already come out. Starting tomorrow, we will send people to post and promote it." Shure Man organized the language, and then said: "The subway entrance, the shopping street, near the university... these places with a lot of people, we have sent people to communicate, and they all allow us to promote."

With the unfolded poster in Shulman's hand, Roman can clearly see Kim Carey, he alone took up the large format, which is what Shulman and Roman meant after discussing it. The main focus of the film's publicity is to focus on Kim Carrey. Such a front-line actor already has a large number of supporters. If you don't make good use of it to attract his fan base, it's a waste of resources.

After enjoying the designed poster, Roman asked, "What about the movie trailer, how is the situation?"

Shulman replied, "We have negotiated with those TV stations, and they will be responsible for playing the movie trailer."

Roman thought for a while, and then said to Naria, the director in charge of online promotion, "How is the website set up? Have you found someone to promote the movie online?"

Naria is a 40-year-old man, and he is responsible for the management of the network propaganda department set up by Western European Films a few days ago for film propaganda.

"The website has been set up, and I have arranged the staff clearly, and I can start publicity soon."

"Very well, Naria, the key to propaganda this time is on your side. I hope everything goes well."

"No problem, Mr. Roman, I'm sure."

For the publicity of this film, Roman intends to rely on online and offline efforts together, and he is a little looking forward to the publicity on the Internet.

Nowadays, Hollywood distribution companies have not paid too much attention to publicity on the Internet. They are still more traditional trailers, newspapers, TV, posters and other aspects to attract people to watch.

And Roman, as a person who has experienced the endless Internet propaganda offensive in later generations, naturally knows very well that the Internet is the key battlefield for movie propaganda in the future. No one can ignore the advancements brought about by technology, and the promotion and marketing of films will also be re-established.

This time the promotion of the movie "The Hangover", Roman will invest about 6 million US dollars in the early stage, of which 3 million will be used on the Internet.

Naria rubbed her brows, and then said: "This movie was released on the Christmas stalls. Time is a bit tight. I plan to make a fuss about Kim Carey, this comedian, and focus on promoting his News of the new film release."

After hearing Naria's words, Roman also nodded. The show time is November 20th. Today is October 30th. Time is running out. There are less than 20 days left.

"Just do as you said, and let as many people know about Kim Carrey's new comedy movie as possible. We need to pay attention to it. If the attention is high, the theater will also increase it appropriately. The number of opening pictures of our screening."

Naria also went on to say: "We have close to 3 million early-stage promotional expenses. Although it is not too much, if it is the news that Kim Carey will be released in a new comedy movie, it can still attract a large number of Internet users. Yes. Most of the young people who like to surf the Internet are young, and Kim Carey has always been very popular among the teenagers."

Naria is very accurate. Most of the user groups on the Internet have more or less watched the movie "The Detective Plane" series starred by Kim Carey. It may be their childhood memories, and their familiarity is normal.

And why Roman only invested so little money in the early Internet campaign, that is because he is a bit conservative.

Although the focus of later generations' propaganda and distribution is on the Internet, after all, it is only in 2004, and the Internet is far from the number base of later generations. The effect is still unknown, and Roman dare not invest heavily.

After the initial publicity this time, the funds spent on the Internet are far from being compared with offline.

In another three weeks, it will be a large-scale offline promotion. At that time, at least US$10 million will be used to buy newspaper page promotion, TV station promotion, buying film critics to wave the flag, etc., all of which require a lot of money. local.

The production cost of this film is only 15 million U.S. dollars, but the publicity budget is more than 16 million. With so much investment, Roman also wants this movie to achieve such impressive achievements in his previous life, or even surpass it.

This is a comedy movie that can be serialized. If the first one can be a big success, it will undoubtedly lay the best foundation.

In today’s Hollywood communication context, it’s far from the merit of good-looking movie content that can shine. The cast, big-name directors, and powerful publicity are all three aspects that attract people more than movie content. Sight.

If a movie wants to get good results at the box office, it must increase its topicality and exposure to let people know that such a movie is being released.

"Naria, in addition to showing the basic information and posters of the movie "The Hangover" on the website, you can also introduce other movies played by Kim Carey. Oh, by the way, we can go to other popular websites to promote the promotion, below You can attach a link to the movie information to arouse more people’s interest in watching the movie.” Roman turned to Shulman and said, “Schulman, find someone to contact the media and TV stations. Let’s arrange for Kim Kerry. The next activity schedule."