Legendary Hollywood Producer

At 1:30 in the evening, Horsman hadn't gone to bed yet, he was waiting for the company's mail.

He always does this every year when there is a trial TV show.

The reason? Naturally, to know the premiere results of the broadcast of the TV series earlier.

Good TV drama resources are the lifeblood of HBO's development.

They live on subscription fees from viewers, and without the support of advertisers, they can only use good-looking TV drama resources to please the viewers.

"The Punisher" has already been piloted. Whether it can take over the Sunday schedule depends on the audience's reaction. Their support is not as good as the former.

Two o'clock.

Half past two.

Time was passing by, but Horsman was not drowsy at all.

When it was close to three o'clock, the mail icon on the computer screen began to flicker. Obviously, a new mail came.

Horsman controlled the mouse and clicked on the email from the employee.

The performance data for the premiere of "The Punisher" was presented in front of his eyes.

Adults18-49126.54millions accounted for 2.5%

People2+289.42millions accounted for 2.1%

These are the two most important data to measure the popularity of a TV series.

People2+ means the total number of people in the United States who are greater than or equal to 2 years old.

As for the previous Adults18-49 (referred to as A18-49), it is the number of people between the ages of 18 and 49.

Such a range is listed separately because the masses of this age group are most favored by advertisers and have the most consumer desire and strength, and it is also a direct manifestation of the TV industry to measure the level of revenue from dramas. Although it is not very useful for HBO, this data has become a common monetization standard, and it is always used in the offline home entertainment market.

This series of data shows that in the first episode of "The Punisher" aired last night, a total of 2.5 viewers in the 18-49 age group watched. Among them, 17% of this group watched programs on the TV. The number is 12654 million.

First, multiply the total number of people by 17% of all TV shows, to get the number of people who actually watched TV shows last night was 21,511,800.

Multiply this data by 2.5% to get the number of people who watched "The Punisher" is 537,795.

This data is only the number between A18-49.

In the same way, the number of people outside this age group is 342,340.

In other words, a total of 880,135 people watched HBO's TV series last night.

After reading the data, Horsman nodded slightly.

This result is considered very good for a TV series that has not undergone large-scale publicity.

It seems that this time HBO has gotten another boutique TV series, Horsman thought in his heart.

This data is available on the night of the premiere, and there will be six days of repeated playback to allow more people to see the show. When the next new episode is broadcast, the show will definitely reach a higher level. This is beyond doubt.

After knowing the results, Horsman went to rest. He is old and should not stay up late. Sufficient sleep is still more important for a person who is about to enter his later life.

If it was 4 o'clock in the middle of the night before, he would definitely not go to bed again. But now, it's different. His body is no longer enough to support his sober energy.

Wait for tomorrow's HBO TV station's own evaluation and renewal data on subscription audiences, and you will be able to see the potential of this TV show more intuitively.

Before falling asleep, Horsman thought to himself in his heart.

The data just now is only collected by the Nielsen Group. As a company that provides market research, they are the fastest to get the latest data and news every time.

And the subscription audience data of HBO headquarters will not come out until tomorrow.

However, the data of "The Punisher" is already very stable, and another data comparison is just an analysis of its audience's reputation.

The night passed quickly, and at eight o'clock in the morning, Horsman, who had only slept for a few hours, got up and was ready to go to work.

Take care of personal hygiene, eat breakfast, and drive time.

So it was 9 o'clock before Horsman came to HBO TV.

"Good morning."

"Good morning."

"Good morning......"

Along the way, many employees greeted him, and he responded with a smile.

When I came to my own office, there was already a copy of my company's collected data on the table.

Open the report and the data comes into view.

Rating: 8.9 (average rating of more than 50,000 subscribers)

Number of new subscribers: 160,000 (the number of people who are determined to renew each month, and the sum of the data recorded during the first activation)

Comprehensive evaluation: A-

Horsman silently calculated the gains and losses in his heart.

The opening score of "The Punisher" is very high, but there will be more people watching in the future, and it will definitely come down, but the decline is not too exaggerated, and it is estimated that it will eventually be around 8.2-8.4.

This rating data shows that this TV series will be welcomed by many viewers.

The score of the TV series that was released not long ago was only 7.8. In this way, the entire cable channel market is still hot. The company has also formulated a sequel shooting plan, which is expected to be released next year.

And if the score can reach 9, it can directly occupy the forefront of the annual best-selling TV series list, and it will be the top of the hottest.

Even HBO TV station has always been known for its excellent production, and there are few TV series with a rating of 9 throughout the year.

In this way, "The Punisher", which is infinitely close to 9, has not released its potential at all, and there is still a large market that has not been tapped.

Thinking of this, Horsman made a special phone call inside the company and called the head of the marketing department.

Some things can also be prepared in advance.

"Are you looking for me? Mr. Horsman." The head of the marketing department came into the office.

"Well, you will go to the propaganda department later and work out an online promotion plan for the "Punisher" TV series with them. We are going to pave the way for the new series."

"Okay, Mr. Horsman, is there anything else?"

Horsman waved his hand, indicating that he could leave.

The director of the marketing department didn't stop, and went directly to the publicity department to discuss the promotion plan.

After a while, Hossman sorted out the various data reports for the premiere of the "Punisher" TV series, took these things, and went to the president of HBO TV.

With such excellent results, this TV series must not be missed.

HBO also happens to be short of a TV series that can take over the prime time of Sunday night.

And now I just bought the right to play the trial screenings, and how to negotiate the remaining episodes, I have to come up with a charter before I can negotiate with Roman.

When things rise to this point, the president of the company will step in. Horsman will also report on the data and ask him to determine the approximate standard for the renewal.