Legendary Hollywood Director

Regarding the goal of Summit Entertainment, Lionsgate and Firefly have no essential conflict. Although Lionsgate does not want to let go of film and television copyrights, their understanding of value is not the same as Lehman's.

Therefore, when the bottom line of the two sides is not much different, they are sincere to each other and soon reach an agreement.

165 million, the peak is in the UK, France, Germany, and Italy, some overseas assets + 90% of the film library accumulation, which can basically meet the needs of the Firefly side of this transaction.

Just faintly, someone sighed when they left after the exchange.

Both parties understand that there is no going back.

When the Firefly side voluntarily withdraws at the negotiating table, the negotiations between Lionsgate and Summit will be smoother.

Of course, there are still many things that need to be discussed between them, such as the degree of label independence, the degree of Lionsgate support, and even the basic standards for project funding and distribution resources.

If you want to introduce foreign aid to shuffle the cards, even if Lionsgate is determined, it is not so easy to handle it properly.

The later work on The Tuner continued.

Entering April, when Canada ended the screening of Avatar, this masterpiece also entered the operation stage of family entertainment.

what is this?

Lyman walked into Liam's office and picked up a very nicely packaged card box on the desk with elements of Avatar printed on it.

Liam replied with a smile: Sony's idea, they have planned a very complete operation procedure for the audio and video products of Avatar, and this one is a sample produced by them.

Oh? Lehmann was a little curious. After opening the card box, it revealed the Blu-ray DV and a photo of an ordinary disc and the behind-the-scenes filming of the crew, and a pair of 3D glasses to match the movie.

What's the use of this? Ryman picked up the glasses. The device that doesn't work with the big screen will not have obvious effect at home, and it's not comfortable to wear.

Now iaxm projection equipment manufacturers have expanded their production lines to meet the purchasing needs of a certain audience. You know, some people don't mind spending money to update their home theater screens, and also, can the glasses be put in and the price can be raised? Give the audience a sense of psychological satisfaction in purchasing and meet their expectations.”

Lehman understands that gifts have always been a good way to make money. After all, the price of a set of DVDs is actually not high, but it is definitely not a normal price to be the number one box office in film history.

After taking a closer look, Lehman commented: The packaging is very beautiful, and it looks very attractive to buy, but what is the process on Sony's side?

This set will be released at the end of April, priced at $29, and there will be an extended version in June, priced at $34, and there will also be a DVD of the Cameron Collection, the HD version of Titanic + Avatar, all genres There are also two price points, luxury and ordinary, to meet different audiences... Liam counted them one by one, which also made Lehmann realize the momentum of Sony's king-level launch in the audio-visual market.

Not to mention, this kind of meticulous operation routine must be very profitable, not to mention that a movie of the level of Avatar has never been short of fans and audiences to pay for it, which is why Sony dares to play so many tricks.

Don't you see, old sci-fi films like Star Trek, the content is well done, the box office goes up, and they all shine in the offline market, Avatar will be more dominant no matter what.

However, such a supporting marketing method,

Especially the so-called collection launched, the meaning of greed is too heavy, but after thinking about it, maybe there are many fans who are willing to pay this money to collect. From the perspective of the market, Avatar is very popular, the potential demand is very high, and it is easy to bring goods.

Remember to summarize the data for the first week after the release and send it to me.

After talking about this, Lehman asked another project. In fact, he came here today because of the formulation and implementation of the Iron Man 2 announcement plan.

What did Warner say?

In February this year, we released the first version of the trailer at the Super Bowl, and we will update it next week, and it has always maintained its popularity to whet the appetite of the audience. I have found a research company to investigate, and the audience's continued response to Iron Man The production enthusiasm is very high, and Downey's charm has not weakened, but his appeal has increased to a higher level. By the way, the theater chain also asked us to convert the screening copies to adapt to the iamx theater.

According to their requirements, better viewing enjoyment is the only advantage that the theater chain can attract. Although we did not specially arrange 3D during the shooting process, the effect of the transformation will not be very good, but it is better than the existing ones. The selling point, just, let's not have high expectations for what kind of value the iamx theatre can create.

Yeah. This year's summer program is not as competitive as last year. Those studios haven't made much production. If we choose to release it on May 10, the screening space will be very good.

Liam said happily, and when Lyman read the operating reports of several publishing businesses, Johnson just came back to Firefly and came over.

Judging from his flamboyant appearance, things seem to be doing well.

Is it done over at Lionsgate?

Come on, the investors of Summit Entertainment are very straightforward, and their management is not opposed to joining Lionsgate on the conditions of retaining the label and having a certain independent voice. If it goes well, your transaction will be completed by July at the latest. effective.

After reporting this information, Johnson took out a few newspapers and magazines from his briefcase and handed them to Lehman, It says that with your investment in Avatar, the rate of return is as high as 800%, and the box office alone will get you 10 points. More than 100 million yuan, this year will definitely enter the top three in the North American film performance share ranking.”

According to an unnamed executive in Colombia, Colombia and Firefly signed a distribution contract for Avatar, and they only accounted for 15 percent of the overseas box office share...Avatar Selling 2.7 billion, Firefly, as the largest investor, will at least get more than 1 billion. In addition, Cameron can also earn about 172 million with this film...

This calculation is not rigorous. Lyman pouted.

Although the box office revenue cannot be concealed, the publicity investment of Firefly and Sony, and the profit sharing of behind-the-scenes creators such as Jon Landau are not mentioned. , If you only talk about the proportion of the account, it will be too wrong.

If nothing else, Sony's advertising resources can be left-handed and right-handed, or you can ask Firefly to take the money. They are also responsible for the audio-visual products and copying parts. This part of the expenditure is also profitable, not to mention the labor and transportation. Share a portion.

However, our returns are not low. Lehmann murmured a few words secretly, a blockbuster film that broke records in film history, and Firefly's cash flow in the next few years does not need to worry about, um, the state of no output is the same. .....

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