Legendary Hollywood Director

With the development of movie markets around the world, it is not so unattainable to break through 100 million on the first day, and 36 million on the first day in North America is not an exaggeration.

But if it's low, don't forget that Avatar was released on Wednesday, which is counted in the scope of working days, and this result is already the number one box office.

According to this trend, it must be an excellent standard, but compared with the goal of aspirations, it seems that the domestic harvest is not so amazing, but it is a big explosion overseas.

Yes, the emergence of this result has surprised many forecasters and those who do box office news.

Why?

Everyone broke the 100 million mark on the first day, but what everyone said is the combination of domestic and overseas. Only Avatar has exceeded 100 million by relying on overseas regions, and the support of overseas audiences is very high. It has directly refreshed the number one ranking in many regions. Daily records, and elevated to a height that can only be looked up.

Hearing this news, Disney, which has not yet won the first annual box office share in the live-action movie market by its hard power, couldn't sit still. Robert Iger called in several department managers immediately.

Everyone, everyone knows that the first day box office of Avatar...

As soon as the words came out, Jeff, the vice president of the production department, felt sticky sweat oozing out of his palms, and his whole body was spinning. This scene happened, but after it really came, it still couldn't relieve the emotional fluctuations it should have.

Because the reason why Robert called them here is very simple, the abandonment of the Avatar project requires a high-level person to take the blame, especially under the premise that the project's prospects look very good - if you lose, the decision to abandon may be praised. But unfortunately, no.

And the question is, who should be held responsible?

Of course the shareholders wouldn't take the blame, and neither would the forehand, so it would only be the deputy's turn, so he was flustered.

What's even worse, the executive of the distribution department continued: In recent days, some eastern states have experienced blizzards, the weather is very bad, and many viewers are forced to stay at home and not go out, otherwise the North American of Avatar The results will be better.”

Yes. Not to mention Cameron's movies, the audience's enthusiasm for watching movies will not come and go quickly, and the current high score word-of-mouth is likely to create a strong long-term market... Some people are still stable Analysis, In this way, it is still impossible to see whether it will break through 2 billion, but the potential for profitability has already been shown.

Don’t forget, the box office is excellent, and the offline market and copyright peripherals will be correspondingly excellent. The audience of “Avatar” is not single, and it will not rely on certain groups to maintain efficient gold absorption like the “Twilight” series.

For these professionals, through the audience feedback and specific market data on the first day, they have been able to analyze a lot of things, and they can naturally know what happens when many things happen.

To be more specific, it is said that it is a joint screening at home and abroad, but some ticket warehouse areas, such as China and Japan, have been postponed until after the New Year.

In other words, this is not yet the most powerful screening period of Avatar, and similar concepts are the points that people need to measure.

110 million overseas, which also means that the 81 regions that have been screened have contributed an average of 1.3 million US dollars to the first-day box office, and such performance, the decline in the first two weeks will be very small, because the first two weeks were originally The box office of the blockbuster is concentrated in the income segment, just rely on this - the global harvest of 100 million a day, it is also a steady over 1 billion, even if the third and fourth weeks all fall by more than half, the 1.5 billion is stable, and the box office can be used. Back to this.

That's it, it's not the most ideal state. Be optimistic. With a 2-month operation cycle, maybe it can really break the record...

Of course, Robert Iger also thought of these, so he read the data solemnly, and quickly called the company management.

With the midnight show, 150 million in one day...

Chewing the number 150 million repeatedly,

Although there is no joy or sorrow on Robert's face, the wrinkles on his forehead also mean that he is not calm, but as the helm of Disney, he is only thinking about the current unfavorable strategic period, how to quickly cover it up. go down.

After all, this would involve intricate struggles within Disney, and he had to cut through the mess and let people admit their mistakes.

But who should that be?

He looked at Jeff, the deputy of the department who was in charge of the production and shooting of the project and also participated in the shooting of 3D documentaries...

Yes, after witnessing all this, he did not give the company the confidence to judge. This is really a dereliction of duty at work.

......

150 million on the first day!

Is the overseas box office so high?

When North American audiences also read the news on the first day of the screening from newspapers, the comment areas of major movie websites were instantly flooded with proud fans.

Under the cool movie reviews throughout the article, the number 150 million brushing method is popular again.

In other words, this is the situation that only appeared in the comment area of ​​Avatar.

After all, there is not much to talk about in Avatar. It is not as high-quality as The Dark Knight, where fans are discussing the plot and characters; it is not like Transformers, where many fans contribute to the box office and then run Come to complain about the unreasonableness in the movie.

In the comment area of ​​Avatar, the audience's attention to the plot is rarely low in blockbuster films. Almost most of the comments are related to visual effects, or they complain that they have not bought tickets for the iamx theater.

It can also be seen from these comments that the audience has an urgent need to watch movies, and because there are too few imax theaters, many viewers who have watched it plan to wait for an iamx ticket to watch it again.

It is also in this situation that the outstanding Avatar continued its harvesting journey. In the North American market, on the 19th, that is, the first Saturday of the first week of screening, it closed at 40.2 million, and on the 20th, it dropped a little and took it away. 38.7 million, 5 days of screening, and a total of 162 million in North America.

Overseas, after the market exploded on the first day, 305 million was swept away in 5 days, and the global box office reached 467 million in one fell swoop, creating a series of records again and becoming the focus of media coverage in various countries.

It only took 5 days for Avatar to complete the results that many movies could not get in the entire screening cycle, and it has also become a hot analysis object of many box office analysis agencies, and even the media began to echo what Lehman said. It surpassed Titanic and bluntly said that the dominance of Avatar can be worthy of the first place on the list.

But no matter what, witnessing a miracle also requires a process, and the hot discussion from the outside world did not affect the operation of Firefly's own affairs too much.

In the blink of an eye, 2010 has come, and some things have also been put on the agenda...

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