Legendary Hollywood Director

After the strong screening period of Thor passed, it began to be under the pressure of various new films.

In the last two weeks of July, the film earned $53 million in North America, less than one-third of the total score of the first two weeks.

Then into August, in addition to taking time to go to the Inception crew to see the progress of Nolan, Heath Ledger and other main creators, Lehman has been rushing to Cameron's side to learn the new 3D shooting system .

Even if Thor was known as the last masterpiece of the summer of 2009, Special Forces: Cobra Rise rushed to No. 8 in the weekly box office with a box office of 56.2 million in the first weekend, and did not care much.

But don't look at the opening box office of Special Forces, which did not show a crushing trend of a popular commercial movie. 56.02 million can only be ranked 7th in this year's summer blockbuster, and the box office is not as good as it is. Ramon's psychological expectations, but the film quickly became the second best-selling toy adaptation in film history after the Transformers series after landing on the big screen, and the profit margin is still good——

If you compare the sales of movie versions such as Barbie and American Girl, it is true that male audiences are willing to pay for their childhood dreams.

More importantly, Paramount finally woke up. From the superstitious director and superstar cast team, it seized the path of toy adaptation, quietly completed the change, and quickly became a studio in Hollywood that can win the championship. In contrast, this year's Warner has frequently gone astray.

Just to say that now, in the third week of the release of Transformers 2: Comeback, when the film has accumulated 249 million US dollars in North America, Paramount is excited to say that they have sold a box office of 1 billion US dollars in the North American market, The market share is temporarily ranked first, and it is also the first film and television company to break through the threshold -

Led by the number one hero Star Trek, Transformers 2, Alien Wars and the spring comedies Home of the Stray Dogs, Finding the Best Man, plus last year's Rejuvenation at the beginning of this year Additional points (The average score of the last three films is about 70 million), and it broke 1 billion in 203 days (not counting the distribution business, it is all produced movies), and its speed of grabbing money is enviable.

Let's look at Warner Bros., the overlord who has been ranked No. 1 in a row in the past, but it was not until Half-Blood Prince was strong that it was able to touch the 1 billion level——

Spring's He Doesn't Like You That Much, Black Friday, and Back to 17 (the three films grossed about $232 million in total), the highly anticipated Inkheart, Terminator 2018 and Overwatch The Writer is all sluggish, and the three masterpieces add up to no one else. If it wasn't for the Classic Car that broke the cold, and the absolute ace to turn the tide, it is estimated that it would be cold.

In this regard, it took Warner 226 days to break through 1 billion, which is much slower than in previous years, and the profit return is not high, and the gap is not small if it wants to compete for the first market share in 2009.

Looking back, Disney in 1995 relied on the strong North American box office of its animation business to break 1 billion for the first time. It is closely related to the strategic policy of high investment, high publicity, high box office, and serialization. It has become a production concept recognized by all filmmakers.

In a blink of an eye, when this summer vacation is coming to an end, Firefly is finally relying on Thor, Captain America, Museum 2, the release of Hangover at the end of August and a small-budget thriller The Ugly Truth. , In 243 days, the No. 4 person who broke through the 1 billion threshold in North America gained a lot of attention-before that, Colombia also entered.

Among them, after the completion of Thor, a total of 294 million in North America and 487 million in the world, including the production cost of 150 million, and other expenses, and the profit of the theater, Columbia can get 45.9 million from the box office. It is estimated that offline The profit is 34.3 million, and the total income of the project operation is roughly 80.2 million US dollars.

The investor, Marvel, can get 52.65 million from the box office, with an estimated offline profit of 188 million, image derivatives of 247 million, more than 46 million around the brand, and 8.2 million in the comic business. More than 10,000 profits, and the revenue level has made great progress.

......

One day in early September, when the Avatar crew finished filming for a day, Lyman, who returned to the hotel, received several emails from Ryan.

In the past two months, he has focused all his energy on the development of movies and channels, and has neglected the development of the TV drama department. As a result, after watching the revenue of the first three quarters today, he noticed that the achievements were also quite high.

First of all, the three carriages headed by Breaking Bad, Stranger Things, and Hell's Kitchen have become more and more prominent, their traffic has soared, and the advertising business has gained a lot, bringing a net profit of 260 million to the company. .

However, if you browse carefully, under this growth, other episodes are even more embarrassing.

Especially Prison Break and The Walking Dead both faced the unfavorable situation of serious decline in revenue and expenditure. Lehmann opened IMDB and took a look. The latter was better, but it was criticized that the plot was not new, and the audience continued to watch it. The filming was necessary. The former did not have many positive comments at all. Ryan directly suggested that it should not be started and let it end.

In other words, after the sixth season of Prison Break was filmed and broadcast, there was really no room for profit, and the audience was annoyed and scolded.

After browsing, agreeing to cut off Prison Break and reduce the resource investment of The Walking Dead, Lyman couldn't help sighing, and then gave birth to a new sense of ease, the old things are gone, the current firefly pillar More.

The next day, Lyman continued to be an invisible man on the set, silently absorbing the experience of 3D shooting without hindering Cameron's directing methods.

After all, although this technology is expensive to use, the effect is really good, and the viewing experience that can be presented to the audience on the screen is not of the same level.

While studying so happily, Lyman received another call from Kevin Feige.

This product is not for the shooting of Iron Man 2, not for the sale of derivatives, or for other matters involving the core interests of Marvel, but for inexplicable why Warners jumped out to Break the Porcelain and asked Lehman how to respond , or simply ignore it.

When he first heard this, Lehmann was also a little confused. After all, he was not in the United States and did not understand the trend of newspaper news. It was a little funny when he asked the whole ins and outs of the so-called touching porcelain incident.

It's funny, but this scene has to be played with Warner, because this is a very good hype topic, and it doesn't require Marvel to pay anything, at most, spend some money for the layout...

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