Legendary Hollywood Director

A few days later, after several rounds of negotiations, Dennis Villeneuve joined the crew with a salary of 2.3 million.

After the news was released, as expected, the director's reputation expanded, but most of them were the voices of fans and the media questioning him, and he once made it to the top ten on Yahoo's topic list, causing a lot of disputes.

Some people say that Robert Downey Jr. is the soul of this series, he is still there, and it's okay to change the director;

Some people also say that it was Lehmann who made the movie, which is why it attracted so many audiences. There are fans who are crazy to show their support. Otherwise, why is a manga character that is not well-known in the first echelon? The gram is also excellent, and the surrounding areas are also the best selling;

Some people are just dissatisfied that Marvel's high-level executives will hand over such an important movie to an unknown director who has never heard of it and doesn't know where it came from. Look for a passable one, isn't this trying to ruin Iron Man? Oh, Albatross Pictures is not a small role as a brand director, doesn't that mean he's bad?

Of course, Lehman, who made the decision, will definitely ignore these remarks, even if the media want to interview him.

Netizens have limited memories, and this kind of thing dissipates after a period of time. It may not appear until the movie is released next year.

Hasbro headquarters.

Ryman took Liam into the office building with a strong artistic style, full of paintings, models of his own products, and image stickers.

It's pretty good at playing. Lehmann assessed silently, the corner, the 5:1 scale and other tall bumblebee models stood coolly.

In recent years, Hasbro's business strategy has been to use a three-pronged approach to increase corporate revenue by adding core toy and non-toy brands; identifying business trends and innovative products; engaging with global entertainment companies or cultural sectors Major companies sign licensing agreements.

In addition to taking orders from Marvel, the largest supplier in the Star Wars derivatives market is also Hasbro. Of course, that i also has many partners and complementary resources.

However, Sony's ace i Spider-Man has not borrowed too much from external forces. They have more heritage than most companies. Who makes Japan the most successful area for i to operate?

In the top ten of the global i rankings, Japan has 5 seats in Pokemon, Hello Kitty, Anpanman, Mario, and Juvenile Jum.

What is even more outrageous is that in the comics industry, the market value of Juvenile Jum can top the 10 Marvel Comics before it was acquired. Ninety-nine percent of the profits of this comic club come from comic magazines and comic books. As of 2009 , 10.1 billion US dollars and 9.7 billion US dollars respectively, which can be called mythical existence in the comics industry.

On the contrary, other i are developed through multiple channels, such as TV, movies, games, clothing, dolls, etc. Juvenile Jum upholds the old-fashioned thinking, only focusing on the comics industry, even if it is videoized, it does not interfere in the business.

Of course, there was something wrong with the two of them coming here this time.

Brian Goldner, who was Hasbro's chief operating officer and director at the time, greeted the two politely.

In the office, after some politeness, the other party started the topic, Because of the decline in the box office of the American team, the recent sales have also declined rapidly. When the painting first started, there would be more than 20 million derivative income per day, and it was slow. Slowly rising, it may be less than 7 million in the past two days, should we take some measures?

In the face of Brian Goldner's suggestion, Lehman was not in a hurry to express his position. First, he pointed out the benefits and then said, Why, your company is going to support the US team and increase the popularity together?

Hasbro is not a short-sighted company either.

Their executives have held a lot of meetings based on the increased revenue after obtaining the authorization of Marvel, and they have long agreed to hold this card. These years, the distance between countries is getting shorter and shorter, even if France is not very mature. In the surrounding market, Lehmann also has other options, such as Disney, Sony or Sanrio... Genius for a second remember 噺バ一中文m.x/8/1/z/w.c/o/m/

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Brian Goldner unhurriedly released goodwill, 20 million new exposures, how about you?

We'll be in touch with Fox, TV commercials or whatever, but we're acting as one.

Then we have to hurry up. The longer we delay, the faster the heat will dissipate. When we enter a stable period, we will not provide redundant channel resources. The specific situation will show the turnover arrangement. The other party looked serious.

Lyman nodded, everyone knows this truth.

Besides, Transformers 2 will be released in a few days, and Hasbro will definitely shift its focus.

He knew all of this in his heart, otherwise he would not have arranged for Thor to be distributed by Sony Columbia. The peripheral models of others are also mature. If it is supplemented by Hasbro, there is no need to worry that the market conversion is not in place, and Marvel will suffer. Just share the benefits.

......

Remember to ask PricewaterhouseCoopers to check the specific accounts. Also, notify Fox as soon as possible, and the last wave of publicity will be launched to attract some traffic attention.

They will cooperate. Captain America's overseas box office has exceeded 150 million. It is a business worthy of investment and a good return.

Well, the profit margins at the box office are still considerable. After all, there are fewer links to pass through. Although the sales of the surrounding Marvel-adapted projects are very good, they can integrate other businesses and make money by supporting them, but the net profit is not high. It's all hard-earned money. Lehman tugged dryly, making Liam hold back the boss's bragging and not interrupt.

According to this set of fallacies, because the return ratio of Marvel projects at the box office can account for a little more than 30% of the total score, and the offline market can hold more than 40% of the revenue, so the proportion of look down on the derivatives market is less than 30% A detailed analysis of the specific cooperation model shows that there are too many channels and manufacturers, and the authorized market is very valuable.

As everyone knows, the cumulative value of the latter is far higher than that of the former, and the score is small but the total amount cannot be held high. Although most of the film and television works lacking basic foundations, the former earns more than the latter.

Take the US team as an example. If only the box office and offline home entertainment market are calculated, this project can be achieved in the Firefly system. Twilight can, but also surpasses it, because the Twilight series has low input and high output, typically high. The profit margin series, but it is really better than the total output. Although Captain America is worse than Iron Man, it is not a project adapted from a hit novel that can easily pass.

Without him, the audience base and the ease of communication index, it is obvious that the cultural brand of Marvel, which has been laid for decades, is still very beneficial.

Let's pretend, a business worth more than one billion yuan is considered a failure for the US team, and this kind of achievement is not impossible to replicate.

Marvel's money-making model has always been a cumulative expansion. As the project develops more widely, the audience increases, the popularity increases, and the spread becomes more explosive. The easier it is to earn more money, and even accumulate to a certain height. Rich, can even weaken the impact of film quality, pure consumer satisfaction.

It was only after he won Marvel that Lehmann found out more specifically how fast the company's rise was. He also thought about why Firefly's best time of the year was around 1.5 billion in 2006. Marvel could easily surpass it with a sequel after Phase 1.

Comics are like games, and the audience is updated very quickly. It may be a three- or four-year cycle for a popular game, but this type of entertainment carrier can easily have added market value.

To put it simply, you have played a game before, but you stopped playing it later, but this game suddenly made a movie of the same name and developed in the direction of film and television. Do you watch it?

You've never played this game, but you've heard of it and come into contact with it. One day it made a movie. You watched it and thought it was okay, and your interest was raised. Would you take the initiative to get in touch with it, or just go there in person? Play?

In the same way, Marvel has been active since the 1950s, and it has affected many people. This is the greatest wealth in itself, but it lacked guidance before, and the method was wrong. Once activated, the value of copyright will of course explode.

In other words, isn't it strong that every potential customer can be converted into a Marvel user?

If Marvel doesn't make money, who does?

:. : m.x