Legendary Hollywood Director

There are many things in this world that seem very reasonable to some people and unusual to others.

Judging from Columbia's past contact with Marvel, it was to watch Lyman stir up a stagnant pool of water with Iron Man and Hulk, and to adapt two more characters, one of which, Thor, came to them.

If it’s just a normal exchange of interests, even if Marvel doesn’t come, and only releases news of cooperation, Columbia will definitely come to the door to invite you. You know, it’s hard to hide things in the industry, such as Iron Man’s approximate profit.

If this film only talks about the box office, after deducting the cost, loss, and labor, it will be left to the producer of 323 million.

Among them, Warner took 90 million, the main creative team took 8 million, and Stan-Lee took 15 million (the copyright author holds 5% of the film's revenue, which is why Stan-Lee is a billionaire and has a bad family. The reason is that the children of this guy can't worry about it), Marvel Pictures finally recorded 210 million.

Speaking of copyright, Iron Man's direct image derivatives such as figures, models, dolls, etc. generated 830 million income, Hasbro took 456.5 million, other manufacturers took 136.95 million, and Marvel earned 319.55 million;

Licensing products generate 1.03 billion revenue, most of which are brands and channel manufacturers, and the licensees are less profitable, so Marvel only earned 97.85 million - including labor and losses, roughly 9.5% of the account, but in fact it is divided One percent.

It's not over yet.

Iron Man’s DVDs, as well as TV-on-demand and Netflix’s streaming media also make money. The expected revenue in three years is around 426 million. This part of Warner can also share 55.38 million, and Marvel’s net income is 234.3 million.

So if you add up the above, Marvel earned 861.7 million in the first Iron Man, and although the Hulk was not so popular, and the surrounding value was not so high, it still allowed the company to earn 232.51 million in net income.

That is to say, after the operation of these two projects, Mann Media's revenue in 2008 will have an explosive growth, not counting others, it has a huge cash of 1.09421 billion - no way, Marvel's peripherals are too good to sell Yes, the audience and fans are very impressed.

Moreover, compared with the profit scale of less than 230 million after removing company expenses and employee salaries in the second half of last year, with the IP gold mine of Marvel, in such a big IP era, Mann Media is finally starting to take off. There is no suspense.

Of course, the focus of Columbia, which is not taking off, is not here. They saw that Warner provided convenience in channels and concessions in terms of schedule. They made a profit of US$145.38 million without taking any risks, while Universal would only make more money. Many, after all, these two projects are not finished in one film.

This kind of business, although it takes some effort, obviously pays amazingly.

In addition, production is risky, and investment needs to be cautious. Even if it is a summer or Christmas film, it is actually quite heartbreaking for Colombia, but if you lose your investment in a blockbuster, wouldn’t it mean that there will be no schedule bonus and film income? eating?

In the same sentence, studios like to chase more profitable projects and cooperate with Marvel. Judging from the record at this time, it can make people believe that they will not suffer.

For them, however, it was also a headache for Marvel to keep staring at the little spider.

If it is true that Thor can exchange for the cooperative development of Little Spider,

Colombia would rather give up cooperation, because Little Spider does not need to share dividends with others. Colombia has managed to expand the market, but it is not for outsiders to enter, so this may be a very tangled point.

After the meeting that day, Lyman left the communication to Liam.

Now, Thor and Team America have entered the shooting stage, and Kevin is too busy every day, but he enjoys it.

He actually enjoyed the power in his hands.

The two sides agreed to meet, and Liam felt very familiar when he saw the fire-breathing gaze of the other party.

After all, after Iron Man and the Hulk proved the market one after another, some of the people responsible for contacting Marvel at the brand side also have this kind of gaze, nothing else, it is the gaze that sees the flow of wealth.

For example, Team America and Thor have both attracted a lot of sponsorships. The former is less, only 26 million, while the latter has urban scenes and is easy to place in advertisements. In addition to taking reasonable care of scenes, it has pulled more than 52 million. That is to say Thor has already recovered a third of its production costs.

After a while of politeness, it gradually entered the topic.

With Sony as the sponsor, and mastering the most upstream recording resources and the formulation of industry formats, it is not unfamiliar that the soundtracks of several Firefly movies have cooperated with Sony.

Contrary to the expectations of the Colombian management, Liam did not propose to use the rights and interests of the Thor project to participate in the development of the little spider under the constant annoyance of the hero returning team.

This is because Lehman said beforehand that he should have the mentality of negotiating the cooperation with Thor, and nothing else.

After all, the little spider did not fail, nor did he call the Hulk a chicken rib like Universal did. It was hidden in the snow. It was impossible for Marvel's existing plan to impress the other party. Without the initiative and the right to speak, it would also I don't want to say more, it's nothing to say, it's better to let the return team continue to pester them and ask a question or two from time to time.

So the negotiation went pretty smoothly.

Because everyone knows what they want, Marvel has no scheduled theaters or strong publicity channels. Columbia has them; and Marvel has good projects and excellent production capabilities. Columbia is very tempted in this regard.

If nothing else, a project is worth 100 million yuan, which is a good business for them. At least the financial statements will look much better, giving shareholders confidence.

When it comes to the end, the finalized accounting conditions and detailed rules are not too different from those of Warner and Fox, because this is the best solution that Mann Media can get after it has more weight.

Marvel invests and contributes projects, and Columbia contributes people, schedules and channels. The two sides will make a big Thor cake together, and then share and enjoy, and resources will be exchanged.

That's how Hollywood is. There are no permanent enemies and no permanent friends. Cooperation and competition, competition and cooperation have been repeated all the time.

For now, at least, Mann Media is seen more as a partner than an enemy.

Back at the company, after Liam reported to Ryman, he went back to work at Blue Butterfly Pictures to continue their distribution journey.

Lonely Castle is a good project. It recorded 21.87 million in the next weekend, and the total in North America has reached 56.43 million. After Lionsgate took over overseas operations, the dark horse's capital became even more obvious, and it is bringing profits to the company in many regions. income.

On the other hand, because of the global financial disaster caused by subprime mortgages and real estate, the impact is still expanding.

For Lehmann, this is another good time to buy a house. Buying a house should be on the agenda.

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