Legendary Hollywood Director

This weekend, the comedy movie Meet My Father-in-law 2, which invested 80 million US dollars, officially landed in the North American market, and the promotion has also been in full swing.

The marketing methods between the six majors are all in the same line, and there are many newspapers and channel resources behind them.

Ben Stiller, Robert De Niro (Oscar winner for Best Actor, nominated for many times, starred in The Godfather 2, Taxi Driver, Once Upon a Time in America... See You The Father-in-law series is his work as a producer.), Barbra Streisand took over the popularity of Bell, Eva and others and became the target of most media and fans on the market.

In other words, the sequel to this comedy will strongly overshadow all the movies that are still on the Christmas schedule.

The Internet is also full of gossip and discussions about the movie's release.

Think about it, they are just like the release of New York Trip which has brought down the popularity of National Treasure, the market once again abandoned works that were about to have no potential, and embraced new valuable works.

It can be seen that when it comes to hype and promotion, the Big Six are really too strong.

Of course, the Harry Potter series can affect the world from no one to novels and movies, and the entire tens of billions of the market is all created by Warner. Warner is the real marketing king.

As for New York Row, it is already the yellow flower of yesterday. Since December 10, after the number of screens has been greatly reduced again, the single-day box office is only maintained at three or four million US dollars...

If it wasn't for New York Row, it was rumored that it would soon be the box office champion of the year - it's still about 80 million yuan behind Shrek 2, but you can just blow it up and give money to the work.

This is also the news that Warner deliberately released, that is, to grandfather.

Otherwise, it is estimated that the draft of the New York Trip can only be found in the corners of the media and newspapers.

And Meet My Father-in-law 2 was really well done. Lyman, who was not too busy recently, also went to the theater to donate a movie ticket for his opponent.

The story is mainly to undertake the first part, the interesting events that happened when Greg's future father-in-law family visited Greg's family.

To sum up, in-laws meet, various contests.

In addition, director Jay Roach is also a very good filmmaker, good at all kinds of shit, pee and fart vulgar jokes to form a comedy plot that makes people laugh - called the King of Hong Kong Ritian.

The representative work of this product is the Ace Power Spy series, which seriously spoofed the most popular 007 series at that time, and shaped the agent into an American humorous idiot who could complete the task by playing tricks.

Maybe audiences in other countries are not very used to this style. Just like Wang Ritian's shit, urine and farts can't sell well in other regions. The same is true of his movies, which only have a very good market in the United States.

More like that, this guy is also a fast shooter, basically able to produce at least one work in two years, more often two a year, and the box office results are often like riding a roller coaster, no one knows that he is rushing to the peak. , or fall into a trough - it is unstable, whether it is profitable or lost, it all depends on the direction of the market.

However, Meet Your Father-in-Law 2, which can be regarded as the director's representative work, is not waterloo, and it is above the standard. At least, the theater where Lehmann is located is very popular with many audiences.

The laughter from the audience can be seen one after another...

For a comedy, the ability to make the audience laugh is far more important than the rigor of the plot structure.

This is indeed the case, although film critics have ridiculed the jokes of Meet Your Father-in-law 2 for becoming more and more vulgar, and their evaluation of the film is not high.

But the market's performance is completely the opposite.

When the zero-point box office results of Meet My Father-in-Law 2 were released, the $4.72 million was only 510,000 lower than New York Tour.

In the early morning of Monday 26th, Meet My Father-in-law 2's first weekend box office totaled 83.26 million US dollars.

It set a new record for the first weekend box office of the entire series, and also successfully won the championship of the North American weekly box office list.

New York Row ranked fourth with $11.62 million.

Well, as soon as Universal has made its efforts, it is a new round of media carnival. Anyway, whether it is hype or objective evaluation, the media are very happy at this time - there is something to write about, can you attract traffic?

Then there is no surprise, with the blessing of the two, the momentum of Meet Your Father-in-law 2 has grown stronger, and actors such as Ben Stiller have also been enthusiastically sought after.

With the help of the media, some fierce materials or market guidance were also released by the world.

......

After watching the movie, Lehmann focused his work on the scriptwriting of the new drama The Walking Dead.

Occasionally, when I am bored at the company, I go out for a walk, and eat and sleep with Eva at night.

In three days, most of the plot content of the first season has been determined.

The settings of several main characters also have more appropriate background identities.

The box office issue was completely ignored by Lehmann.

It wasn't until Warner Bros. sent someone to inform him that he wanted to convene the crew to hold a celebration banquet, and to drive the decline of Tour to New York.

The reason is that the New York Tour, which was in a weak period, fell too fast. If we don't save it, it is estimated that it will be painted in advance. If the box office of the movie cannot meet the basic performance needs of the theater, it will be forcibly withdrawn by the theater chain. . After all, no one wants to make a loss-making business, unless Warner takes the initiative to cover the bottom and bear the loss of the theater part of the show.

However, this method is usually only done when the movie sprints for the Oscars. Warner isn't stupid.

The possibility of winning an award for Ride to New York is basically zero. If you still invest a lot of energy and money, it is better to use this money to hold a high-level celebration event. It is not only to invite the media in the industry to blow water, but also to To win over the friendship of Lyman's side.

Although New York Trip originally had only two weeks left to go down, after all, the box office results that it has obtained now are definitely a great success, and it seems that there is no need to occupy the pit.

But, is it the same concept as being forced to draw by the cinema? No matter how bad it is, it is good to be disgusting about the competitor Universal.

Anyway, Travel to New York is down, and most of the vacated theaters will be filled with Meet Your Father-in-Law 2.

Warner is not so kind.

Just like the National Treasure released by Disney, this product is also dawdling, but it doesn't go down. It was stunned that it persisted until the beginning of December before withdrawing from the market, so that New York Tour made a lot less at the box office.

Although the Big Six cooperate with each other and have a close relationship in some aspects, they are usually the biggest competitors. Who doesn't want to kill each other, acquire and split?

At the same time, there are not only a few of those who are fighting everywhere at the same time...

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