Legendary Hollywood Director

Last night, the doomsday disaster blockbuster Ride to New York produced by Firefly Pictures and released by Warner Bros. officially held its premiere at the Chandler Theater in Los Angeles.

Produced by Lyman, directed by Zach Snyder, and joined by actors such as Christian Bale, Eva Green, Dwayne Johnson and other actors, the doomsday blockbuster finally met the audience and fans after much anticipation. The film mainly tells the story of a single father, Jack On a train bound for New York with her daughter Angie, the zombie virus began to rage and spread, and the passengers in the carriage saved themselves.

According to several major chain theater chains, New York City received a total of 5.23 million US dollars in the early screening of the midnight show yesterday, setting a zero-point box office record in 2004.

It can be seen from the third-party data and statistics business that the attendance rate of New York Tour at the midnight screening is above 76%, and the favorable rate is also maintained at about 80%.

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Media people are always the most olfactory group of people.

When New York Row received a midnight box office of $5.23 million, although it was still a little short of the midnight box office records set by Spider-Man 2, The Lord of the Rings 2, 3 and other masterpieces, this year, if nothing else happened If so, the record for the annual midnight show has been locked.

With such a stable reputation and high box office results, the market value has become a high probability event.

So no matter whether it is to snatch the heat or grab traffic, and whether you have participated in the premiere or received a red envelope, anyway, the next morning these magazines and newspapers began to blow it up. Go, there is nowhere to write.

As for several films released in the same period, Paramount's The Unfortunate Adventures of Raymond Snitch, Columbia's Escape from Christmas, Universal's Advantage Cooperation, New Line Pictures' After Sunset, including National Treasure has been released for more than two weeks. After this battle, it is difficult for these films to pose a great threat to New York Trip.

National Treasure is very good, but it has passed the time when it has the most market value. After so many days of release, it has cut more than 200 million North American box office.

Popcorn movies have always been like this, the momentum rises and falls quickly.

If the two movies face off against each other in an upright manner, Lehmann is quite confident that he will overwhelm National Treasure, but the two tigers fight, and casualties are inevitable.

Don't look at the North American film market is already very complete, with a large number of screens, as usual, everyone will be showing together in groups, in fact, it is not as good as now that you have almost earned it, I will pick it up.

Therefore, this time was also specially arranged by Warner, which avoided the edge of National Treasure, and did not eat a single bite of meat.

The theater chain is very familiar with the mind of Warner Pictures. On the day of the release, considering the good performance of the midnight show, plus 220 theaters, 3,240 theaters have opened, and the proportion of the film is about 50%.

The poor National Treasure came in second, accounting for 27% of the film...

As for other large and small works on the market, they can only share the remaining 20% ​​of the layout.

From this point of view, the theater chain obviously has great expectations for New York.

Of course, the theater chain is optimistic, but it can't prove too much. In fact,

There are too many times the theaters and distribution companies have misunderstood. The amount of filming is given at a discount. If the audience doesn't like it, it should be fluttered.

This thing has countless precedents in film history, and every year there is a time to see it wrong.

But obviously, the quality of New York Row is there, and the word of mouth cannot be bad at all.

Anyway, IMDB and Rotten Tomatoes, when the movie was lifted, the ratings immediately rushed up. The former was as high as 8.9 points, and the latter was 87% fresh. Although, it is a bit inflated, and the audience base is not large enough and not stable enough.

But the evaluation is there, and it is impossible to be so low.

This itself is a masterpiece movie that has verified the market prospects. It has also been re-arranged by Lehman, and the two generals Zha Dao and Wen Ziren have been hired to shoot. The main line in it is very clear, and some unnecessary preaching has been filtered out. It seems more refined, success is not accidental, failure is accidental.

The layout of New York Row is there. Compared with the small layout of ordinary zombie movies, the government, people's hearts, family affection and other elements are mixed together. Even Zombie Shaun and Resident Evil 1 and 2 are not so good. Movies that pay attention to story can be a small success, no reason, better quality movies will be so bad.

What's more, the large-scale investment in the film, the special effects and pictures alone can give the audience a good visual viewing experience.

All of this shows that this movie is done with heart and the quality is guaranteed.

However, Lehmann was not carried away by the midnight results and took it lightly.

Does the enthusiastic attitude of movie fans also need correct publicity and guidance?

After all, you haven't even heard of movies, so why are you interested in movies?

Therefore, after the release, publicity is still essential.

The promotion on the Internet has made the news of the release fly all over the sky, and the relevant heat of forums and Yahoo is also brought by people.

In the offline area, poster posting and hard advertising also did not fall. Almost all traditional publicity channels have been laid in place.

Director Zha is also not allowed to be free. He leads the creative team everywhere, talk shows, radio interviews, and road shows, all of which are busy.

The enthusiasm of passers-by for watching the movie also continued to rise.

Passing by the cinema, you can often see the scene of queuing up to buy tickets for Tour to New York.

A good reputation and appropriate guidance made the film fully occupy the North American Christmas market on the first day of its release.

National Treasure, which can earn 3.17 million US dollars in a single day output, was ruthlessly swept into the ranks of the weak.

Other movies are even worse, and the box office is not as high as the old movies.

Originally, the number of films is not dominant, the market foundation is not good, and it is not an opponent at all.

There is a saying that whether the movie is good or not depends on the background of the peers.

Competitors in the same period are not strong, New York is really cool.

Now most of the audience's attention is attracted to New York Row, and the topic of discussion is naturally focused on New York Row.

Humans are gregarious animals, which also means that when people around you are discussing a movie, they will unconsciously join in.

If you don’t have the desire to watch movies, you will also have the desire to watch movies.

Around the early hours of the evening, Laiman followed Blue Butterfly Pictures to conduct a survey of the marketing department. He was tired as well as physically.

However, the attendance rate of the theaters for each screening has remained good, which is considered a relatively intimate market reaction.

Just after one o'clock, the call came...

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