Legendary Hollywood Director

Touchstone Pictures is a distribution label owned by Disney.

In 1984, Roy Disney, the last man in power in the Disney family, announced his retirement from the background.

It was also in this year that Disney’s board of directors paid a heavy price to repel a hostile takeover from Saul Steinberg (Disney paid a 20% premium to buy Saul Steinberg for $325 million). Grid's 11.1 percent stake in Disney).

Then, driven by the first shareholder, the Bass family, Disney hired Michael Eisner, then president of Paramount Pictures, to serve as the company's CEO.

Well, it should be reasonable that the Disney Studios founded by the Disney family is not the most equity owned by the Disney family.

After all, in the process of capital accumulation, there will always be problems such as relationships, contacts, funds, etc., and it is normal for equity to be dispersed and even change owners when troubled.

The release label of Touchstone is the first breakthrough after the new manager Michael Eisner took office.

Its purpose is to help Disney tap into the non-juvenile film market, making films specifically for adult audiences.

In recent years, under the leadership of new management, Disney has blossomed in animation and live-action, and its market value has risen rapidly.

Its classic film and television copyrights and character images have gradually grown into surrounding markets such as Disneyland and dolls.

A gold mine has been developed...

It's a pity that Michael Eisner, the executive who has been pushing all this, is gradually breaking up with the company's shareholders...

Because this product is selfish, Disney has made great use of the company's resources and grabbed some of its own assets in the process of development.

It would be fine if his prestige had always been outstanding, everyone would turn a blind eye, after all, this guy's management skills are really good.

But in the past few years, the power has grown, and the temper has also risen, and the more undisguised it is.

First, it fell out with the management of another gold mine, that is, Pixar Studio. The cooperation between the two quickly dropped to freezing point. If the five-year contract hadn't arrived, it would have been yellow.

Then, several film projects that led the investment suffered losses one after another, such as Haunted House, God's Blessing Star... One of them lost more than the other.

There is also a high-profile comedy adventure film Around the World in 80 Days starring Big Brother Cheng, which cost as much as 100 million yuan to shoot, and spent more than 30 million yuan for its publicity, but only received 23.9 million US dollars at the box office.

This amount of money is not even enough for the promotion fee.

Michael Eisner was miserable. Many people were dissatisfied with him. As a result, this incident happened again. It is estimated that he will step down soon.

Of course, compared to the huge Disney, this loss is only a small thing.

Isn't it just over one hundred million, just a small goal.

More still, it shows that Michael Eisner is no longer suitable to continue to run the big ship of Disney.

No, at the end of the year, Disney still has big moves. As long as this work sells well, everything will be taken back.

This is the first-line masterpiece they have been preparing for a long time.

Not counting the actor's remuneration, the special effects and scenery in the later stage alone cost more than 50 million yuan...

And gold producer Jerry Brusheimer escorted - although this fee is very high,

A certain amount of investment is also required.

Starring big names Nicolas Cage and Sean Bean. The price of the two is quite high, but the market appeal of the two is also worth it.

The total expenditure, plus the announcement, cost as much as 140 million.

In Disney's heart, with such a filming team, Bruce Highmer joined hands with Cage and Sean, how can the local box office break 250 million.

The global box office is expected to exceed 350 million, otherwise the cost will not be recovered...

...

The next day, Disney held its premiere at the Hollywood Theater.

As for Disney, it's still so embarrassing. Except for the red carpet, the media teams on both sides are terrifying.

With the resources behind them to build momentum, there are also many stars who come to join in.

Is it the premiere? Watching the movie is not the most important thing, it is the promotion of the topic.

The surrounding open space was already densely packed with eagerly-anticipated moviegoers.

The first group to arrive on the court was Cage and Diane Kruger.

The two held hands, pretending to be intimate.

Oh, can't say pretend.

In Disney's publicity, the two fell in love because of the drama, and they are already a couple.

As for privately... who cares.

Fans can only see what others want them to see.

Alas, this is also why it is difficult for the entertainment industry to keep their hearts.

It's all too common to get dressed up and roll together.

Of course, Cage's recent image is very positive. After the divorce, several of my buddies' movies are big hits, and the acting itself is not picky.

The so-called, professional, public morals are not black.

In addition, people are single, and they should be more diligent in changing girlfriends. This is not a black material in the United States, and it is not even a personal virtue. Single and capricious.

Next, a group of veteran movie stars such as Sean Bean, Helen Mirren, and Plummer came on stage, and the audience on both sides cheered.

As for Lehmann, the staff channel he walked, this time Eva went back to France, and he didn't like to walk the red carpet by himself.

He doesn't need that kind of exposure.

Cage, who was still smiling at the reporter in the interview area, saw Lehman's figure walking into the hall and couldn't help but waved his hand.

Unfortunately, he didn't see it.

Lehman walked into the lobby, the behind-the-scenes team of National Treasure was almost there, and brokerage companies such as CAA also came to join in the fun.

Director Joe Deterduba was surrounded by a group of people, and his expression was full of joy and a little bit of air.

The constant compliments and the extra flattery of third-tier small artists are indeed fascinating.

Lyman also went to congratulate, and then met the people from Warner.

It was a deputy manager of the distribution department, and Lehmann was still somewhat impressed.

Mr Duke.

Lehmann walked over and said hello first.

You were invited too?

When one of my subordinates communicated with the director of the Royal Entertainment Cinema in the Los Angeles area, he said that the internal test screening of the film was very good. So...

Are you here to take a look?

Well. For competitors who are likely to pose a threat, always check and leave room for response.

Lehman smiled, New York Tour, how's your publicity plan going?

Don't worry, everything is going well, and when the popularity of National Treasure passes, that is when we hype it up. Duke looked at Lehman, Nearly 10 days, and so long, should be enough. If the results are good, we will not be stingy with the investment in publicity funds.”

Of course, it's a win-win. Lyman smiled.

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