Legendary Hollywood Director

100 Universal City Plaza Avenue between Burbank and Hollywood, California.

The address is the headquarters of Universal Pictures, the second-oldest studio in Hollywood.

As an old-fashioned film manufacturer, with the resources and industry channels of the parent company Comcast, they once sat firmly on the top of the six majors.

At the beginning of the new century, it cooperated closely with famous directors such as Steven Spielberg and George Lucas, and released global blockbusters such as Jaws, E.T. Alien and Jurassic Park. blockbuster.

In the 21st century, Universal Pictures has become Hollywood's best company in developing sequel films and comedy films.

But at this time, in a simply decorated office, the atmosphere is not right.

Ron Mayer, then the executive director of Universal Pictures Film Distribution, was smoking a cigarette and looked at Adam Sunderland, the marketing assistant, who was facing him. Adam Sunderland lowered his head and aimed his eyes at the floor, not at all. Dare to look up.

The two of them didn't say a word, Ron Royer was like a chimney re-burning, the cigarettes in his hands kept on, and the room was soon filled with the smell of nicotine and tar.

Bang sound.

Ron Mayer's hand slammed down on the desk, his five slightly thick fingers spread out, pressing down on a report, and said in a low voice: With such a result, you let me How to report to the board.

Adam Sunderland was startled by the sudden burst of momentum, sweat dripped on his forehead instantly, raised his head slightly, opened his mouth, but in the end said nothing.

Does that make him say anything?

As I said earlier, due to the overwhelming momentum of Bad Guy on the market, their work Fake God has always been in a rather awkward position. It has only been shown for three days. Even if it encounters a working day, the box office A drop is a normal market reflection, but compared to the results on the first day, it has fallen too fast, and it is even more unpredictable.

We commissioned the company to do a street survey, and the most potential moviegoers (16 to 35 years old) prefer to watch Bad Guys together, which diverts a lot of our movie audience, if... ..

I don't want to listen to this, I just want to ask if there is any way to make our box office go as expected.

Before Adam Sunderland finished speaking, he was quickly interrupted by Ron Mayer.

He also has reason to be angry. The report shows a cliff-like ups and downs in the report-reported revenue of 13.23 million US dollars. If the momentum continues to develop, Fake God may not be able to recover the investment.

You must know that just by inviting Jim Carrey to join this work, they paid a basic salary of 15 million US dollars plus a 15% share of the box office revenue in North America. If it really fails, it is not certain how much Universal will lose. Use your own media resources to promote the cost of the movie (the money you receive at home is discounted, and there are some things that money can't buy.)

How to calculate here?

Just thinking about it, Ron Mayer felt that his position under his ass was a little shaken-a big company like Universal always has more interests than people, even if he has worked hard here for 12 years, no matter how hard he works, this Impression points, it's not very useful for this.

Besides, it's still a movie starring Jim Carrey, or a comedy. It can be lost, no matter what other people think, what the management thinks,

Can the board be happy?

Adam Sunderland was interrupted by some questioning, and he could also feel the bad mood of his boss.

As the saying goes, it's hard for the boss, and the people under his hand are even more uncomfortable. At this moment, cold sweat is dripping down his back, he bites the bullet and said again: The market performance of Bad Guy is still very good, and the film critics are constantly The touts of the film in the newspapers have a great guiding effect on the audience, as well as the online aspect...

Didn't we pay film critics to brag about it? Didn't the newspapers report on 'The Fake Gods'? What's the use of saying that? Ron Mayer's tone became increasingly unkind.

Then we need to write more articles on publicity, since word-of-mouth can't be beat... Adam Sunderland's brain was running fast, thinking about solutions, facing his own job at any time. The risk of substitution, he was also forced to rush, and suddenly, he thought of something.

We can discredit the main actor, drive the rhythm, and make the audience not want to enter the theater because of someone's subconscious impression of disgust, and also, we can make those film critics stop touting it hard and reduce the popularity.

That's it, anyway, no matter what method you use, give me the Bad Guy. Ron Mayer lit a cigarette again and continued: I will report to the board of directors later and increase the funding for the activities. You immediately informed Jim Carrey, and Jennifer Aniston followed suit. I don't believe that with Rachel's feelings in Friends and Jim Carrey's reputation in comedy movies, you will lose to each other.

Okay, President, I'll do it right away. Adam Sunderland breathed a sigh of relief. Fortunately, the job is temporarily saved.

On the other side, Lehman and others were in a very good mood.

As the box office continued to accumulate, the risk pressure brought by huge investment also dissipated most of it.

Although the daily roadshow promotion schedule is still so tight, it is painful and happy to see the results climb step by step.

And because the follow-up box office trend of Bad Guy is still healthy, Paramount Pictures also decided to increase the cost of the film's publicity after negotiating with the executives of Europa Pictures - from the original 20 million USD to USD 30 million, and now it is close to USD 40 million.

Such a big deal is obviously the prospect of the market that has given them great confidence.

Indeed, an audience rating of 85 percent or more per game deserves the same.

After all, the more powerful the announcement is, if the momentum and word-of-mouth box office conversion rate created are normal, the final box office of this movie will definitely be a terrifying figure.

And if Bad Guy continues to sell well at the box office, it's obviously not a scenario that some people at Universal Pictures would like to see.

Adam Sunderland took action immediately after Ron Mayer's successful application for funding.

One fine afternoon, he called one of the top public relations firms in Hollywood, and on the phone, the gunman pointed at Tom Cruise.

As for why the focus is on him, who makes him the most black material?

Although there is suspicion of fried cold rice, the audience doesn't care about this.

As long as the cold rice is fragrant enough, they still don't mind being fed...

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