Legendary Hollywood Director

These two days, Amber Video has been very busy.

While Ron Brandon is busy promoting the specific recommendation algorithm and intelligent push logic adapted to Mexicans, and the corresponding library content, he is also busy with the online test of Thor 2 in response to the next first scope promotion, Consolidate your audience.

On the most intuitive interface, after communicating with the artist for several versions of the plan, the film's exclusive poster elements and exclusive information are listed.

And as long as the Amber video is opened, the freeze-frame picture is also the theater poster of Thor 2. It can be said that in order to attract Marvel users with this masterpiece that has just been released, Amber's team has done a lot of things.

Not only that, the soft-broadcasting action of using network media to expand publicity has not stopped.

Such efforts are effective, and when a purposeful navy is devoted to disseminating a certain kind of information on Yahoo forums, Twitter, Facebook, etc., those in need will naturally receive it. Marvel’s mass base is not low, especially if you have just finished painting, you can either rent it in the DVD market, or review it online for people who are accustomed to streaming media. In the case of choosing one of the two, the screening and subdivision work has been very clear.

Under the control of marketers, even movie review sites like Rotten Tomatoes are the target of key public relations.

What, Why can't I watch Thor 2 on Netflix? After a search on the Internet, the display information that pops up is Amber?

I also renewed the fee to watch Thor 2 on Netflix, but I was disappointed JPG.

Another example, Wow, I like Amber Video's movies. The Bad Guy I want to watch has never been genuine on the Internet. I didn't expect it to be here. It's cheap, $5.7 a month...

The content is very targeted and oriented, and the main focus is also on two points: First, Netflix has lost the Marvel film and television resources it has always held, but Amber has it; second, Amber's film library feels very good, and Firefly has passed. It has basically all the movies that have been made, and the price is cheaper than Netflix.

In short, comparing the inside and outside of the conversation with the head traffic APP invisibly elevates the status of Amber.

What does that sentence say in the Internet marketing industry, although your traffic is widening, but you are always compared with the first, others think you are the second in the industry.

It is difficult for ordinary people to distinguish the strength of each company, and they have no choice but to brag about it. Don't you see, eBay, which is shouted by some people, has a revenue and output value more than ten times that of a certain company at its peak. B.

Those who do this line of business have to change their thinking a bit: I can't do it now, but I don't break the law in draining traffic, so I'm not allowed to blur the ecological status.

In the online virtual world, no one cares about what you are really like.

Therefore, under such guidance, it quickly attracted the attention of many people.

This year, the phenomenon that traffic is concentrated in the head is more obvious, and people who often browse the Internet for information or entertain themselves are generally young, plus watching movies, the demand has always been high, many people see this, and go to the Internet to search directly. , and then specially ran back to confirm.

It seems so, Thor 2 and other works are indeed only available in Amber. I saw it said that it will be launched on time at 8 o'clock tonight, and there is no clear information on Netflix.

Some people also said below that there are advertisements, and they prefer the pure viewing environment of Netflix, but not many.

With this fixed promotional template, it didn't take much time.

The purpose of diverting traffic on the Internet has been achieved.

......

Amber's Internet video subscription service runs around the clock, but it's a little unusual if more than half of the engineers and senior managers are still crammed into a conference room on a summer night.

This is a special moment.

After the push and diversion, the world's 685 million blockbuster visual effects masterpiece Thor 2: The Dark World is about to land.

This is the first hot content that Amber has ushered in in more than two months. Although the process of moving in seems to be very easy, Marvel Studios gave it with a word from the boss, but they still have to make sure that everything is ready.

And in this mixed mood, content officer Blake Cole seemed to remember something and laughed: This is the Internet version of the premiere of a Hollywood movie. A group of us are waiting for one, good or bad. the result of.

Indeed. Ron Brandon, director of product technology, agreed.

However, seriousness here is a must. Hollywood premieres are a process program, and the Internet needs to prevent program accidents.

They've put out a sign and promises all potential users of Thor's films that they'll be able to see the content starting at 8:00 a.m. PT on June 11.

Therefore, Amber convened a group of key employees to ensure the launch of the new drama. Make sure you don't smash the sign.

So on this night, the room has become Amber's combat command room—engineers staring at seven flat-screen TVs on one wall of the conference room, and two giant screens on the other. A big screen shows the number of visits and searches, and the other big screen shows the automatic sorting traffic mechanism that every streaming media has: the top video rankings updated every hour, and then, there are weekly and monthly popular rankings. .

If everything goes well, with the endorsement of the data and information collected by everyone before, when the work Thor 2 is launched, it should soon be able to rush into the list with on-demand traffic.

The task of the engineering team is to ensure that during this shock, the correct configuration is made at all times, so that users from all kinds of Internet devices can watch the movie normally.

This is a complex but uncomplicated task, complicated by the need to account for different access speeds, different screen sizes, and audiences using different types of devices. To this end, Amber's technical team has already configured about 120 kinds of code support, as well as another group of engineers to ensure the normal playback of non-English subtitles.

The uncomplicated part is that no matter what network speed the user is based on, the amount of engineering that can be synchronized between English dialogue and video playback is actually not large. Unless there is a problem with the user's own bandwidth, the applications that support access are similar, but the problem of the former is something that the equipment manufacturer has to solve, not the platform.

In other words, most of the technical safeguards for content are repetitive.

About half an hour before the premiere, many new influxes of users were full of expectations, and even related discussions on Twitter began to heat up.

Eventually, as the time came, engineers scrambled to different devices to see if Thor: The Dark World played smoothly.

Xbox is doing well. In the US, consoles such as the Xbox, and the Wii are also the most popular options for streaming Internet video to LCD TVs.

It's fine on the Apple side.

The web page is normal.

Even with the expected stability everywhere, Ron walked around the command room, watching employees staring at mobile devices and big-screen TVs, asking from time to time, Has anyone seen anything wrong? ? Is everything normal?

The playback format and subtitles are not disturbed either.

Access data slightly exceeded estimates by a fifth.

It's starting to see a mass increase in membership.

Oh yeah, we made it.

In the real-time update of the program rankings, it has skyrocketed within half an hour of the broadcast, and the film diversion effect of popular brands is clear at a glance.

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It's already number one, and the increment is still being refreshed.

Hahaha...that's it.

Blake brought a case of champagne and celebrated the success of the premiere with employees from both divisions.

They will continue to fight hard, staring all night, but it does not prevent them from rejoicing in advance for the work that exceeds expectations.

A wonderful prospect is slowly outlined: good content attracts more traffic, more traffic converts more paid members, and more paid members feed back the average daily activity of the platform, and stable and more activity can be exchanged for advertisers. Favored, favored by advertisers, to get a share of the huge e-commerce, the e-commerce of the sharing platform is growing, the profit structure is more stable, and in exchange for more and better content... One fish is more eat.

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