Legendary Hollywood Director

After the meeting.

Firefly old man Blake Cole stayed.

How have you been with The Dark Knight Rises lately? Lyman asked.

I'm still setting up the scene surveying and mapping. Nolan likes to set up the coherent scenes before starting the machine. Now, there are not many people left on the set.

Well. Lehman nodded, then turned to the topic, The streaming media platform that the company is going to develop is still short of a coordinator for the content review. I want to transfer you, what do you mean?

In his vision, with the help of the particularity of the streaming media platform itself, it is the right way to use the content model and budget of movies to make TV dramas like Netflix has reacted. He is familiar with the Hollywood film production circle and has a good understanding of the audience market. Black, who has a sense of smell, is the right person.

Furthermore, his seniority in the company is very high, and other production managers of Firefly will not have other thoughts if he is transferred.

Doing things for the company, of course I would.

No unexpected results.

Lehman nodded, Well, the first thing you do when you go there is to sort out the film sources of the film library according to their popularity. In addition, you can try to introduce independent producers, directors or excellent filmmakers in the circle. It doesn’t matter if the screenwriter is in the film circle or the TV drama circle. As long as the book is good, the budget can be relaxed. Don’t put too much pressure on the performance of the crew. At present, we give priority to TV dramas, animation and animation projects. As a supplement. There is also the issue of the source of the film. In the future, the company will shoot it by itself, and it will naturally be put here after the painting. However, good works produced by other companies should also be actively negotiated. The priority is long-term cooperation. No, once a year, we also agree that the entire platform will get the on-demand share. Of course, there is a lot of competition in this area. Hulu, YouTube, Netflix and other platforms are all competitors, so I will not ask you to do anything specific.

He looked at each other, How worried you are.

I will do it well.

Um.

He waved his hand and waited for the others to leave. Assistant Mace walked in, Boss, President Liam is here.

Let him in.

Today is Monday, and as usual, it is the day to summarize the situation of the movie market last week.

Looking at Liam holding a few data reports, Lyman stroked his forehead, Okay, I've been so busy lately that I forgot how our Thor 2 screening was going. Let's talk about it in detail.

Actually, it's okay. Although we lost the weather vane of Zhou Guan, the decline is still within our expectations. Liam said: Last week, our movies won a total of 72.4 million in 4,520 theaters, and the total number of North American movies was 72.4 million. A total of 163.44 million, of which, the next weekend was 36.77 million, a year-on-year decrease of 59.3%, and the weekend average was 8,134 US dollars, which was also lower than the benchmark for high attendance (10,000 on weekends, basically indicating that the movie was scheduled every time. At least 50% of the audience). However, in the global market, our films have already won 287 million, and when today’s box office data comes out, it will stabilize over 300 million, and the profit prospects will grow without worry.”

What about number one? How did Fast and Furious 5 fare?

As early as when Fox and Blue Butterfly were discussing vigorous marketing during the centralized publicity period, in the theater schedule, Universal's drag racing series was also simultaneously stimulating the market audience. Of course, Universal didn't have to choose either. The 11-year summer vacation was indeed raging.

It was chosen to join the battlefield when Thor 2 just passed its peak period, also because this year's schedule is relatively tight, and when the blockbuster is surrounded, there is not much space left anyway, and it is enough to have a strong screening space for a week.

Their opening screens have 3,644 screens, and they have achieved a box office of 86.19 million. Liam analyzed: This result not only surpassed the fourth film's score of 70.95 million US dollars, but also set a new high for the opening weekend of the series. , is also a new market record for the theme of racing elements.

Liam felt a little bit, Since the third Tokyo Drift, the expressiveness of this series that was almost cut off has become stronger and stronger, and compared with some other themes, the audience began to get tired of it. , the performance has declined, but The Fast and the Furious is getting better and better, and there is a trend of long-term vitality of the series.

Indeed, even Universal did not expect a massively mixed racing scene, but it is essentially a crime film that is not new in Hollywood to achieve such high results, which once again proves the audience's mind, don't guess.

Are there any audience surveys? Lyman asked.

Yes, the success of this series is a bit similar to our idea of ​​developing Marvel movies, which is to capture the specific rendering of the viewing atmosphere rather than the rendering of the story, and cultivate a fan base with obvious expansion characteristics. Yam pointed out, You can tell by looking at the distribution and evaluation of age groups. Although the media ratings are not very high and there are many scoldings, most of the audience's praise rate is above B, and there are many comments on the actors and luxury cars. However, no one talks about the plot or details, which is a typical FMCG creation.

Well, a little bit of interpretation is: the pictures are hot and thrilling, which can make the audience get high-intensity excitement during the viewing process, the adrenaline is soaring, and the settings are not complicated, the movie viewing is universal, and each map is changed. New highlights, don't even have to use your brains.

In addition, the sponsorship of various car companies for this series is very strong, and some concept cars have been put into this show, which also satisfies many young people's fascination with cool models, and the implantation fee alone saves a lot of money. Large expenditures, the budget funds can naturally be made higher, and some scenes that Universal is inclusive of minority actors are also bonus points. For example, an Israeli actress Gal Gadot has been added this year. The audience The perception is also very good, and the degree of discussion is not low.”

In other words, the main reason why The Fast and the Furious can rise from the dead to a new high is that the main creator and the director team, including Universal, suddenly understand how to make this type of film with mixed elements.

Originally, as long as the series of movies have a good start and form a set of interrelated plot modes, it is easy for the later movies in a series to become more famous with the accumulation of influence and time, and each earlier movie will become more famous. The release of the film will lay a good foundation for the audience to know and be familiar with for the latest series of films.

Then, as the popularity grows, a fixed and upward fan base is established, and the fastest realization in the audience market is achieved. Fans are also willing to become the callers and propagandists among the audience.

However, the first three films of Fast and the Furious did not find the correct policy. With the addition of more series of films, how to increase the freshness and reduce the audience's aesthetic fatigue is also a big problem. The trilogy is a closed loop, because big data shows that the trilogy is balanced without destroying the copyright value, and it will be closed as soon as it is good. .

Marvel's model is good enough, but it essentially avoids the problem of balance value, instead it constantly introduces new conflicts and contradictions, new comic characters, and new comic events, reducing the intensity of side narratives.

For example, Iron Man 2 is just a little less dramatic, and the feedback immediately is that market expectations are not as obvious as imagined.

Back to the movie market itself.

Speed ​​​​and Passion 5 can hit an unprecedented record of 80 million in the first week of racing scenes, and the world has steadily exceeded 100 million. It is because Universal knows how to cater to the audience of the theme, and it is due to the virtuous circle. The increase in business investment and the transformation of the road, The cost of actors goes up.

Furious 5 is not only the first film in the series to add 3D copies, but also the first time that the investment amount has exceeded 100 million US dollars.

For commercial movies, what visual effects mean, it should not be emphasized.

In addition, starting from Fast and Furious 3 recently, it can be clearly felt that the script intends to popularize the concept of a big family to the audience, enriching the story and characters while establishing a stronger emotional connection with the audience. This is due to the addition of the screen charm of the series actors themselves.

What about other new releases?

It's very bad, the theater share is only so large, we and Universal have already eaten 80% of the films, and the rest have been hit.

Compared with the super-strong momentum shown by Fast and Furious 5, the performance of the other three new films is not so outstanding.

For example, the campus genre film Prom produced by Disney has attracted 3.82 million yuan in 2,730 theaters, with an average single theater of less than $1,400; the postmodern animation Little Red Riding Hood vs. Evil 2 produced by Weinstein Pictures has a box office of 410 million in 2,505 theaters. 10,000 (nearly 80% of the revenue comes from 3D cinemas); the horror movie Night of the Dead produced by Eros International Pictures is even more dismal, only 810,000 in 875 theaters, even the top 15 Did not enter.

Attached are the last three of the top five in the North American weekly list from April 27 to 29:

3. Mada's Happy Family, which recorded US$9.84 million, a decrease of 57%;

4. Elephant Water, which recorded US$8.94 million, a decrease of 41.3%;

5. Class Dance, the new film earned 3.82 million US dollars, which did not perform as well as expected, but the cost was only 8 million. It is not difficult to work hard to recover the cost.

And just when Furious 5 reached the top and enjoyed massive exposure, another message from Hollywood caught the attention of countless people: Game of Thrones was officially approved.

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