Legendary Hollywood Director

2011, March 10, light rain.

After Super Body secured the top spot on the weekly list, its attention has been further increased. As a result, many audiences who like to pursue the current trend will go to the theater to watch because they are curious about why the movie box office is so good, and the buying momentum will continue like this. .

Of course, there are still many benefits of increased exposure. For example, even if the entertainment section of the paper media, online film critics, and column film critics confiscate the part of the public relations fee, they will routinely evaluate the works at the top of the weekly list, and talk about it. content or deconstruct an actor's performance.

Whether it's scolding or boasting, it definitely increases the degree of discussion, and it's free.

In the opinion of the Blue Butterfly Pictures employees who are in charge of the announcement of Super Body, after the film is blessed by the champion in the next week, it will basically walk out of a very stable curve, and it is difficult to make faults. Coupled with the regular promotion they have been investing in, the whole project has undoubtedly entered a positive cycle.

The same goes for overseas regions.

......

In the past two days, the studio of Riot Games has been in full swing. From the management to the development team, everyone is very excited. Since last year, he embraced Red Dragonfly Capital and the two thick legs of Penguin. The intensity of Little Trouble is not on the same order of magnitude at all.

And just a few days ago, the GDC (Game Developers Conference)-the 11-year GDC was held in San Francisco, from February 28 to March 4, a total of 5 days.

League of Legends won the Best Player's Choice, Best Online Game Development Technology, Best Online Game Visual Art, Best Online Game Design and Best Online Game in one fell swoop. Not only that, the game The client download officially surpassed 5 million times just yesterday, and the number of real-time online users in the United States also stabilized at around 200,000.

In addition to these achievements in promotion, the game's event system has also been implemented with great success. At least in North America, many chain Internet cafes or rich second-generation have been attracted to join in to create teams.

This is normal. In the early days of League of Legends, before it was worth it, before it had a certain top-notch effect, it was basically the second generation of rich people who were willing to spend money on fancy things to satisfy themselves. Its nature is quite similar to the trade union model of traditional online games. - Spend money to buy happiness.

After all, no matter how big the painting is, under the background of limited traffic, it is normal that it cannot attract the favor of those big capitals. It can only be done first with the enthusiasm of some people and the pride of a small amount of money. Model, make achievements.

On the other hand, on the mainland side, Penguin successfully obtained the copyright number and is ready to go online.

There is no need to say much about the positive prospects in this regard - after all, European and American players have too many choices. The mainland game market not only has a narrow range of choices, but also has a large end-user group as large as Penguin, which will only make it easier to do.

No matter what people in future generations discuss, in the game League of Legends, it is obvious to all to see how much the operation of Penguin has played.

Therefore, on the one hand, Riot continues to design new characters, new equipment, optimize the map, and balance the strength. On the one hand, Red Dragonfly President Virginio Reynolds and Tengjing Sports, which is responsible for the development of the event in the mainland, finally decided that after the spring game next year, he will also It is the first international event MSI (Mid-Season Championship) held in late April and early May.

At present, League of Legends cannot have a dominant performance in the game field. The bottom line is that it has insufficient influence.

The competition could have the advantages of cultivating audience dependence and creating a strong topicality. In addition, a well-run MSI can also enhance other capital's assessment of LOL's market prospects.

This afternoon.

Just as Riot employees were delighted to receive substantial monetary rewards for progress in their work, a board meeting was also being held.

In the conference room, Leiman and Virginio from the Red Dragonfly side, Wang Song (the head of the China Region) and Lin Dong (the marketing director of Penguin Games) from the Penguin side, as well as the two of Riot Games retained a small stake in the conference room. The founders Brandon Baker and Mark Merrill and the top of the design team.

With such a battle, it is natural to summarize the existing results and determine the follow-up pace.

... Counting the servers in various European countries, our highest record of simultaneous online users is 1.6 million. With the European and American markets alone, we can achieve the goal of over 10 million in revenue this year. After promoting the channel, the founder of Fist, who is backed by a big tree and enjoys the shade, is deeply encouraged, and his heart is also stimulated by the growing achievements. , the radiation to the player group will continue to expand, and it is very likely that the audience will easily pass the tens of millions of user registration thresholds after the launch of China and South Korea at the end of the year, and make a greater breakthrough in the player front share market. …”

Mark Merrill's speech drew applause from his own side.

The applause gradually stopped, and he said again: Next, let the people from the game department report the recent work arrangements.

Uh... A white man wearing glasses stood up and said: We followed the suggestion of Director Rust, and a large part of the work focused on optimizing the original painting and the refinement of the character model, as well as deepening In terms of world view, hero background, and power distribution. What I can guarantee is that we have been working hard to get closer to the historical goal of Runeterra, which is attributable and logical, and we have also recruited many excellent editors and copywriters.”

People report like this, and among the people present, only Lyman may have the most insight, and this is what he proposed.

Not to mention, the early League of Legends model is ugly, and there are many improvements in map optimization, not to mention the complete world structure. These are all planning plans that can be established earlier, the better.

As for the innovation of gameplay, Lehmann suggested the least. Without him, a small change every year and a major change every three years is the game's lifespan, giving players a new sense of routine template, allowing the fist team to slowly improve it. Better than slashing.

Therefore, in his view, LOL's recent work focus is only on mining things outside the game that depend on attribution and the continuous advancement of the event system.

In this regard, the operations team does the same.

When the senior management of other departments reported various achievements and work plans, it was basically that Red Dragonfly and Penguin coordinated the promotion and filing of regional and international events. At the same time, the city of the first S competition was determined to be in Los Angeles. In this regard, Mann Media If conditions permit, it is easy to communicate with venues and seek government support.

After communicating the follow-up operation pace, Lehman went to Cleveland to visit the Thor 2 where the location was being filmed. It was two days later when he returned to the company.

New week morning.

Before the boss came, Mays put the film market results compiled by Blue Butterfly Pictures on Laiman's desk in advance, so that he could see it as soon as possible.

Judging from the degree of box office drop alone, Super Body performed fairly well in the following week.

In North America, the revenue of US$30.69 million in the next weekend was only 41% lower than that in the first week, leading to the second place. It was also a new entry into the film market last week. Consecutive championships, but looking at this trend, three consecutive championships are definitely not going to be won.

But this kind of performance trend is enough to satisfy everyone.

...other new films, Disney's 3D animation 'Mars Needs Moms' came in fifth and Warners thriller 'Little Red Riding Hood' came in third with 14.05 million in its first week.

In the office, Ryman was on the phone with Liam as he read the box office papers.

If nothing else, we should still be able to get about 15 million box office in the third week, plus the accumulated 107 million now, we can recover all the production costs and half of the promotion in the third week. Expenses, the overseas side is purely making box office profits.”

It's really something to be happy about. Lyman asked with a smile: However, I remember that Little Red Riding Hood was directed by Catherine, now?

Yes, Kathryn Hardwicke, she quit filming after filming Twilight 1 because of a salary issue. She has been with other studios since then. This Little Red Riding Hood It was she who hired the screenwriter to adapt and expand the same story in Grimm's fairy tale. Moreover, Warner believed in her and gave her a lot of power on the set, but it seems that she has failed Warner's trust. Liam knows the boss. What I wanted to hear, I narrated it in its entirety.

Indeed, seeing such a beyond one's own strength betrayed his goodwill and insisted on the lion's open mouth, causing the two sides to part ways, the director was unlucky, and Lehmann felt a little complacent and dark in his heart.

In fact, when those things happened, Lehmann was holding back his anger, but it was not his character to take revenge because he couldn't agree on the price. He was not so careful, but it didn't prevent him from wanting to watch Catherine film This kind of pleasant thing is happening when the film market is cold.

Of course, he was pleased, but Warner was very aggrieved. The production department could not have imagined that Catherine was so successful in shooting youth themes in Firefly and Paramount. Obviously, she had found her own style positioning, so Only actively recruited to cooperate with his subordinates, and as a result, Little Red Riding Hood was tinkered with, including Amanda Seyfried, Shiro Fernandez, Max Irons and other handsome and beautiful girl groups, as well as old drama bone Gary Odd Man, who has invested 42 million yuan, is still a well-known Grimm fairy tale, and it can fail.

My God, the promotional specifications were not compromised, and there were also 3,030 screening screens, which is definitely a high expectation. As a result, the box office in the first weekend, which is the peak date when audiences are most likely to be introduced to the theater, was less than 14.05 million. Can you expect subsequent growth against the market?

Everyone is Big Ship, Avatar?

In the future, her projects will have to be carefully reviewed, and also, let her go to the media to hype, whether it's touching porcelain, self-deprecating, or whatever, you let her find a way to keep her buying gas, and tell her, As long as the loss exceeds 20 million, the remaining part of the director's salary will be gone. The moment the executives of the production department got the transcript, their lungs would explode, that's all? Is this the first director of the global hit series Twilight? Is this the art director of Vanilla Sky? That's it?

As a last resort, Warner can only hope that the box office is not too bad, so that it can still rely on offline operations to make money back, otherwise, some people will not be able to keep their jobs...

Little Red Riding Hood's media reviews are as negative as ours, but Super Body is supported by a stable young audience. They don't have it. It can only be said that the audience does not buy into the youthful and thriller-style movies adapted from fairy tales. . Liam analyzed the reasons for the unfavorable market of the other party, Some of the plots are too deliberate, but if you want to attract the support of the horror audience, the degree of shock is far worse than the mirror movement style of many plasma films.

Well, to sum it up simply, it's not a hodgepodge of movies that aren't fairytale enough, romantic enough, scary enough to attract any hardcore audience label.

Fans who like love feel that it is not sweet enough, and those who like the horror atmosphere also dislike the screen being too stretched and the color of the filter too bright. In short, its failure is entirely due to the shooting team's failure to identify the market audience and the positioning is too vague.

Unlike Super Body, it is cool, brainless, and promotes superheroism...

According to this trend, no matter how much Warner can save, it can't save a film that messes up the market segmentation, and the plot can't support the basics of critics' criticism and audience support. This is also the anger of the senior management of Warner's production department. The reason - it has nothing to do with marketing, it has nothing to do with resources. It's just that the production team is stupid, and it can't even blame the actors. Amanda is a little flower that has attracted much attention in recent years, so the cast is obviously carefully matched. What is considered is both traffic and acting skills.

Alas, why is it so pleasant...Warner is unlucky, double happy.

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