Legendary Hollywood Director

Chapter 1027 is not outrageous

There is some silence in the office.

There are only two options, and neither is responsible for the loss caused by the change.

In this scene, many producers who are not strong enough are facing the dilemma of the distributor.

The situation is stronger than the people.

Compromise is the only way out.

It can’t be said that the show is not going to be shown, this kind of loss is even greater and even more irreparable.

The boss of Shangzao thought about it for a long time and chose to continue the release. Many times, withdrawing the file may not get a good result, and he did not want to spend any more money to redirect the attention of fans.

So be it.

Looking at the lucky boss of Shangzao, Lao Zhao became amiable again.

If there is a good change, we will discuss it in detail.

After sending people away, Lao Zhao returned to his office.

The desk was clean and tidy. He sat on the boss chair, opened the drawer, and took out a letter from his superiors that all major theaters have.

The content of the letter is exactly the schedule of Pacific Rim, and he has read it no less than 3 times since he received it.

Speaking of which, it seems normal that this drama can get a lot of support based on its origin and background, not to mention that in the internal preview, many theater representatives received unanimous agreement in the audition hosted by China Film, Bona, and Huayi. affim.

After all, a special effects blockbuster worth 150 million US dollars is still a film in which China accounts for one-third of the production funds. No matter how you think about it, it should not be ignored.

With a simpler logic, it is also an outsider to make money after importing a film, but the attributes given to Pacific Rim are that the Chinese have worked hard and enjoyed the treatment of domestic films. It also involves political significance. It can be used as a template to break through the current situation of lack of co-production mode for co-productions, not only to learn from experience, but also to go out and strengthen the local industry chain.

Of course, the conditions for co-production are relatively harsh, and not all foreign capitals are willing to abide by them. Does this make Pacific Rim special?

Judging from this letter and the substantive cooperation actions of the theaters to mobilize resources, Pacific Rim will definitely form a dominant list in the October schedule - when most of the theaters with good locations in the market are unified to Rim After the Pacific has the most schedules, the audience's desire to watch movies in their spare time is likely to be realized only in Pacific Rim, because other films are not scheduled, and they can't watch if they want to.

Therefore, such information is the fundamental reason why some distribution companies are currently disrupting their plans: no matter how good the relationship with the theater chain is, this step has to be let go first.

It's hard.

Lao Zhao muttered to himself and thought about it for a while, but he still took out a file and put the contract for the release of The Legend of Daming Palace in it.

It’s not about going in, and it’s not about going back. Now that he’s made a decision, he’ll help to do it anyway. Although he also feels that he’s going to fight, it’s just a matter of paying a lot or taking back a little less.

However, this has nothing to do with their distributors, and the distribution funds still have to be taken, and Shanghai Media can not rely on it.

Beijing, outside the China Film Building.

Laiman and Director Han waved goodbye and got into the car of Andrew, the head of the mainland station.

He arrived three days ago and was on an international flight with the top and starring Charlie Hunnam. As for why Charlie Hunnam was able to appear in Pacific Rim, it was recommended by Alfonso Cuaron to the top.

This person was born in 1980 and is just 30 this year, a British actor, not popular.

And he can be appreciated by Alfonso because since The Edge of Society, in addition to helping each other with Top and Alejandro, Alfonso also supports the new director in Mexico, and accidentally took the time to shoot a film with When the digital entertainment cooperation's new technology imaging and experimental documentary short film, I found Charlie to appear on the scene.

Afterwards, Charlie's fighting attitude during the filming, and after the top took over the project of the monster type film he liked very much, based on the objective needs, he needed a white actor who was not popular, so he pushed it - The Ring Pacific is destined not to please the audience in the European and American markets, there is no need to waste the pay, because the box office will not be high anyway.

The American people have no Mecha Gundam plot at all, and it will not cause emotional excitement.

In the same way, the geographical threshold of Super Body is not high. If Scarlett is appointed, there will be no demand for the Asian market. This is all a box office deduction conducted by Mann Media based on audience analysis and market analysis.

The car started, and on the way back to the station, Leiman sat in the back seat and closed his eyes, but he was satisfied with the sincerity shown by the China Film Party at present—it did not waste him using substantial interests to promote cooperation.

Of course, more than 60% of the premiere films are already the first-class screening treatment that Mann Media has received, and it is also the high-resource support it has enjoyed after Avatar. More importantly, Avatar is a success Afterwards, the real data made the theater dealers make the necessary adjustments, and Pacific Rim obtained these before the screening without the real test of the audience market——

Don't think that 60% is very small. The 60% mentioned here is calculated based on the quota of the entire theater chain, that is, the 10 most powerful theaters among the 37 theater chains recognized by a certain bureau.

In other words, theaters in some rural villages and towns, urban-rural borders, and even some underdeveloped areas are not actually within the scope of the screening of Pacific Rim.

To put it simply, it is the 60% here, which is actually revealed to those luxury cinemas in good locations, which are basically 80% to 90% of the film arrangement. Whoever makes the movie show always has ticket warehouses and non-ticket warehouses.

When reflected in the global market, the US, China, Japan, South Korea, France, Britain, Germany and Italy are the first echelon, and the rest of the world is basically a village concept. All together, it may account for the proportion of a blockbuster's box office. less than 1 percent.

It can be said that the answers given by China Film, Bona, and Huayi are all on par with the co-production and gradually mature, and the The Great Wall co-produced by China and the United States is even more than that - at that time, The Great Wall was in the Spring Festival schedule at the end of the 16th year. , the mainland film market has already ranked third in the world. Under the circumstance of greater competition pressure, it took half of the film share and occupied the giant screen theater.

Of course, since Avatar swept the world's film market and reached the top, the IMAX+3D mode it brought has become popular. Although some cinema chains in China have also introduced corresponding projection equipment before, the number is very large. No, that's why it was hard to get tickets for the giant screen theater after Avatar was shown for more than half a month.

And now, a lot of giant screen cinemas have been added one after another, but they are also faced with the situation that there is no corresponding visual effect support, and the audience will not buy it without the promotion of demand.

From this point of view, the special effects attributes of Pacific Rim have also hit the demands of theater dealers. At least, in this October, everyone wants to see what kind of market enthusiasm it can show.

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